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Team Think

David Greenfield

The Rise of WAN Optimization Part II

By | January 13, 2012, 4:58am PST

Part of the challenge in optimizing applications is knowing where to begin. Lori MacVittie would like to have us believe that the right approach is to deploy a holistic application delivery solution to address the entire problem. As I point out here, such an approach demonstrates a misunderstanding of the value of WAN optimization is naïve for many of today’s organizations.

Here’s another issue to consider. As vendors attempt to build solutions across multiple product areas it often comes at the expense of product functionality and competitiveness. They lose focus, unable to innovate as quickly as more targeted competitors. In the worst cases, they rely on customer lock-in to generate revenue while eschewing real product innovation.

Take Cisco, for example. For the longest time, Cisco pundits argued that the company’s holistic approach to delivering networking equipment lowered Total Cost of Ownership (TCO) and improved overall functionality of the network. Presumably, this was  because of the greater integration that could be delivered amongst products in the solution set.

But Gartner debunked the myth of a single vendor network last year where it noted such approaches often lead to

  • Vendor complacency where over time, vendors can take customers for granted , and he level of attention and service can drop off.
  • Less competitive pricing - vendors and their customers will rely on long-standing relationship, and possibly older contacts, to end up with noncompetitive pricing.
  • Single-vendor focused element management tools encourage lock-in and limit alternatives.

All of those same risks apply to a holistic application delivery solution. Purchase your load balancer, WAN optimizer, security gateway and more from one vendor, buy into their closed integrations and “holistic” architectures, and over time you’ll find yourself once again in the same vicious cycle of vendor lock-in. What’s more you’ll spend an inordinate amount of time conducting your holistic application analysis and putting into place all the equipment that’s needed for that analysis.

The alternative? Take a few hours, deploy a free WAN optimizer from here, and see if it solves most of your application’s problems. You may find that you’ll still need to rearchitect your applications, but at least then you’ll be able to justify that investment to your management.

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Topics

David Greenfield is the principal in STAnalytics. a global technology-marketing consultancy where he advises enterprises on emerging technologies. He primarily functions as the product marketing manager at Silver Peak Systems.

Disclosure

Dave Greenfield

Much to the chagrin of his clients (and his wife), David Greenfield remains an independent thinker to a fault. Little wonder he's strongly considering an investment in the Trojan body armor. His firm, Strategic Technology Analytics (STAnalytics) provides independent content, insight and analysis to many companies. Current and past customers of his that may or may not be covered in the TeamThink blog include: Audiocodes, Infoblox, Objet Geometries, On-State Communications, Phone.com, Silver Peak Systems, Skype, and Spigit. He currently holds stock options in Silver Peak Systems.

Biography

Dave Greenfield

David Greenfield is the principal in STAnalytics. a global technology-marketing consultancy where he advises enterprises on emerging technologies. He has spent the past 20 years analyzing virtually every area of networking technology. His work has appeared in leading technology publication such as PC Magazine, Network Computing, IT Architect, and Data Communications in the past 10 years focused on real-time social software. He has consulted to and assisted Fortune 500 enterprises in their technology acquisitions. He was the editor and a blogger Network Computing and today works as the product marketing manager at Silver Peak Systems.

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RE: The Rise of WAN Optimization Part II
l.macvittie@... 16th Jan
David,

Your thoughts regarding the single-vendor network are interesting but not really germane to the blog post you referenced. The post you reference is clear in its focus on identifying the actual cause of poor performance and addressing it. After all, if a performance issue is at the application layer it rarely helps to optimize the network.

F5 offers solutions that address all common areas of application performance - including WAN optimization - both as stand-alone offerings and as a unified, integrated solution, but nowhere in the aforementioned blog post is it stated or suggested that a holistic approach can only be achieved via a single-vendor's solutions, which appears to be your premise. It is the application of the right acceleration and/or optimization technique to the right problem that was the point of the post. If that solution is single-vendor, that is a decision for the customer, as is a multi-vendor solution, as long as both comprise a complete application performance solution stack.

Lori
0 Votes
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Riverbed Steelhead
facebook@... 13th Jan
Enough said.

What Lori partially addresses is that network performance is not determined by two factors - latency and bandwidth, but by the 3rd - protocol flow control. You can have big pipes and next to zero distance. But if you have a chatty applications, like Linux machines using legacy SMB protocols to talk to Windows servers you need to optimize *that* as well.

And, that is the central value of a WAN optimizing appliance - precaching of frequently used data and bundling of protocol flow control traffic. Unfortunately for Lori, F5 does not have the best offering in the space.
0 Votes
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RE: The Rise of WAN Optimization Part II
l.macvittie@... 16th Jan
David,

Your thoughts regarding the single-vendor network are interesting but not really germane to the blog post you referenced. The post you reference is clear in its focus on identifying the actual cause of poor performance and addressing it. After all, if a performance issue is at the application layer it rarely helps to optimize the network.

F5 offers solutions that address all common areas of application performance - including WAN optimization - both as stand-alone offerings and as a unified, integrated solution, but nowhere in the aforementioned blog post is it stated or suggested that a holistic approach can only be achieved via a single-vendor's solutions, which appears to be your premise. It is the application of the right acceleration and/or optimization technique to the right problem that was the point of the post. If that solution is single-vendor, that is a decision for the customer, as is a multi-vendor solution, as long as both comprise a complete application performance solution stack.

Lori

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