Amazon Kindle Black Friday sales up 4x compared to last year

Amazon Kindle Black Friday sales up 4x compared to last year

Summary: Also, 'a lot of customers buying multiple Kindles.'

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It seems that Amazon's revamp of the Kindle line up has resulted in the company selling four times as many devices as compared to Black Friday 2010.

Eight weeks ago Amazon refreshed its Kindle line up of eBook readers, releasing the $79 Kindle, the $99 Kindle Touch, the $149 Kindle Touch 3G, and the most disruptive Kindle so far - the $199 Android-powered Kindle Fire.

As usual, Amazon isn't giving up any specific numbers, the best we get is this from Dave Limp, Vice President, Amazon Kindle:

"Even before the busy holiday shopping weekend, we'd already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family - customers purchased 4X as many Kindle devices as they did last Black Friday - and last year was a great year."

Another interesting data point by Limp is this:

"In addition, we're seeing a lot of customers buying multiple Kindles - one for themselves and others as gifts - we expect this trend to continue on Cyber Monday and through the holiday shopping season."

People giving Kindles as gifts is important, because Amazon isn't just selling a second Kindle device, it's gaining another customer.

I've said it before, and I'll say it again, the Kindle Fire is going to be a bit hit over the holidays. That said, the Kindle Fire is going to cannibalize Android tablet sales, rather than iPad sales.

Topics: Mobility, Amazon, Enterprise Software, Hardware

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  • RE: Amazon Kindle Black Friday sales up 4x compared to last year

    The Kindle Fire WILL take away potential iPad sales as well. Simple logic. I doubt the average consumer will pay for both a Kindle Fire and another tablet.
    kenosha77a
    • RE: Amazon Kindle Black Friday sales up 4x compared to last year

      @kenosha7777 on a person by person basis, perhaps, but not in terms of market share because the tablet market will grow.
      Adrian Kingsley-Hughes
      • Huh? What's your basis in math for that statement?

        @Adrian Kingsley-Hughes - assume that every single person who would have bought an iPad still does (even though that's ludicrous). All it takes is one person who wouldn't have bought a tablet to buy a Fire, and iPad's market share goes down. No? And there will be many more than just one.

        Or are you talking about profits, or some statistic other than simply tablets sold?
        daboochmeister
      • @daboochmeister

        The idea that AKH is trying to convey, and apparently the one you're not getting, is that tablet sales haven't even reached the 100 million mark (or is slightly above it). The room for growth, for everyone involved, is great.

        He is simply saying that the market for the Fire won't kill the market for the iPad.
        Michael Alan Goff
      • Iow, not in terms of gross sales

        @Michael Alan Goff - ah, you mean, iPad gross sales will continue to rise, even if as a % of sales it loses ground ... ok. Yes, i thought when he said "market share" he meant, uh, market share. <shrug>
        daboochmeister
      • RE: Amazon Kindle Black Friday sales up 4x compared to last year

        I agree, he chose poor words.
        Michael Alan Goff
  • RE: Amazon Kindle Black Friday sales up 4x compared to last year

    The Kindle will expand the Android market and increase interest in other android tablets as well. It may not do anything directly to iPad sells.
    mshepherd
  • amazon's pr bs

    i still wonder how anyone can amazon's pr seriously anymore. they never give any real sales numbers, only pr bs talk. record sales? in relation to what? last years 50.000 kindles? 500.000, 5.000.000? we don't know, because they don't tell us. yet the tech press swallows it with no questions asked.
    bannedfromzdnetagainandagain
  • RE: Amazon Kindle Black Friday sales up 4x compared to last year

    It is not responsible journalism to make an unqualified headline statement about sales volume, etc. and then later on to note that "the best we have" is the opinion of a company's PR person!! Really, I might just stop reading ZDNET if t his keeps up. What happened to responsible journalism and the skeptical eye. I own 4 B&N Nooks and bought a Kindle Fire just to compare. My verdict is not finished, but this is not going to replace a Table for anyone who realy wants a tablet. As some ahve said this is an Amazon shopping device. I wouldn't be surprised if all the buyers are Kindl owners with enough credit to go for a charge card purchase.
    mbucner
  • RE: Amazon Kindle Black Friday sales up 4x compared to last year

    I think this might be a bad time to start buying shares in Apple.
    nikacat