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Hardware 2.0

Adrian Kingsley-Hughes

Are Windows 8 tablets already irrelevant?

By | December 6, 2011, 4:22am PST

Summary: Why do people what Windows on a tablet unless it’s to be able to run existing Windows applications and connect existing hardware to their tablet?

Microsoft is putting a devoting a significant amount of time, effort and money into making Windows 8 ‘touch-enabled’ ready for loading onto tablets. But are Windows 8 tablets already irrelevant.

Here’s the problem. Microsoft is putting an awful lot of time, effort and money into making Windows 8 a touch-enabled operating system that will work on both desktop and tablet, x86 and ARM hardware. But in order to put Windows on a tablet, Microsoft is having to turn its back on the x86 architecture and instead look to more power-efficient ARM hardware. That makes sense because when it comes to mobile devices consumers (home and enterprise) are now more concerned with battery life than they are with megabytes and gigahertz.

But that leads Microsoft onto a problem. ARM can’t run x86 code natively. You’d need an emulator to pull that trick off, and Microsoft has made it clear that it will not be putting an x86 emulator into Windows 8 for ARM. So if Windows 8 tablets are going to be powered by ARM hardware, and if ARM hardware won’t be able to run x86 code, then what’s the point of Windows 8 on tablets?

Now that statement might seem flippant, but ask yourself the following question. Why do people what Windows on a tablet unless it’s to be able to run existing Windows applications and connect their existing hardware to their tablet? But, Windows-powered tablets have been around for over a decade now, and yet they’ve not taken off because Windows and Windows applications are poorly suited to being driven by fingers.

And there’s the catch-22. Microsoft is betting the farm on there being a demand for Windows on tablets despite there having been no serious demand in the past. And to make matters worse, Windows on ARM-powered hardware won’t actually be the sort of Windows that people are used.

There’s even confusion over whether the ARM version of Windows 8 will even ship with the classic Windows desktop or not. The presence of a classic desktop at least allows for the option that applications (in particular 64-bit software) could be ported to ARM. But then as I’ve already said, traditional Windows applications aren’t really well-suited for touch systems, so maybe it doesn’t matter.

Ars Technica’s Peter Bright suggests that there’s a case for Microsoft to both support and not support the legacy Windows desktop. Personally, I don’t think it matters. Bottom line, Windows 8 on a tablet will be only offer a Metro version of Windows, which, for anyone using Windows right now, this it NOT the Windows experience that people will expect from their tablet.

It’s not just software. It’s hardware too. ARM-powered Windows tablets might have USB ports just like a desktop PC, but good luck hooking up a printer or camera or other such hardware. Unless you have specific ARM drivers, you’ll be out of luck. Again, it might be be called Windows, but it won’t act like the Windows that users are currently using.

In other words, Windows 8 are irrelevant before they’re even released.

Given these drawbacks, what does a Windows tablet offer that, say, the iPad or an Android tablet doesn’t? If anything, the iPad and Android platforms have a far more mature app ecosystem to support them.

It’s quite possible that Microsoft is putting too much effort into the touch UI (user interface). Apart from the iPad, there’s no indication whatsoever that there’s any significant demand for tablets. Microsoft is taking a huge risk by tinkering with its desktop OS in such a fundamental way when it could put a modified Windows Phone OS onto tablets and offer a similar experience while leaving Windows a purely desktop OS.

At the very least Microsoft needs to start managing user expectation of what Windows 8 tablets will and will not be capable of. At present, the information vacuum is being filled by speculation and wishful thinking, neither of which will be helpful once tablets start hitting shelves.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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Why?
Shipoopi 14th May
You say "I wouldn't touch an Apple product on principal" ... Why is this? What principle?
Because maybe they like the interface? Or maybe they'll like the hardware? Your whole article is nothing but assumptions built on more assumptions all to reach a conclusion. Maybe there will be printer and other drivers available. You don't know yet. You've assumed a lot of things to make your conclusion.

If the windows 8 tablet works well with all existing windows software and if it integrates well with people's laptops/desktops and Xboxes ... I think it could be a big hit. You don't know and neither do I.
@Ididar,
Existing Windows software won't run on an ARM based tablet, period, end of discussion. What you may see is an Intel based tablet capable of what you desire. My guess is that the Wintel team is cheering for this one.

Now, let's talk price, battery life, and that integration thing you are talking about.
@Info-Dave
And who's to say that it won't be written to work on an ARM based tablet? Again, what we're talking about is a good ways off right now. You've called the race before you even know what the horse looks like.
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RE: Are Windows 8 tablets already irrelevant?
Info-Dave Updated - 6th Dec
@Ididar, it will require a rewrite of legacy apps. .Net is supported in the new WinRT, but Win32 and WPF are a do-over. You need to take the rose colored glasses off and get a look at the monumental task Microsoft has laid out for itself.

There have been inklings that Windows 8 will out in 2012. That is not a good ways off. Much to do, too little time, especially if you want to see that XBox integration.
@Info-Dave
Yes, it will require a rewrite. And, no, I don't expect to have a fully functional version of 3D modelling software on a tablet. Office? Probably. Adobe already has light versions of its photoshop software for existing tablets so why not a Windows 8 on ARM? Personal financial management software? Sure.

Not all software makes sense on a tablet form factor but quite a bit of it does. That said, ARM isn't necessarily going to be limited to the tablet form factor either.

Either way, as I keep saying ... declaring it dead before anyone has a chance to see how it will shape up is pure arrogance.
@Ididar If people liked the interface then WP7 would have been a tremendous success.
@gorash0
OS X is stuggling to maintain 5-10% marketshare so it isn't a tremendous success as far as user adoption is concerned. Therefore OS X has a bad UI. At least if we used your logic.
@gorash0
Ummm Wp7 is a big success...I mean at least it's starting to be...You can read wherever you want that its usage is growing fast..
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Ummm Wp7 is a big success...I mean at least it's starting to be...You can read wherever you want that its usage is growing fast..

Really? It's been out for little over a year and they're at the 1.5% market-range. Hardly an iPhone killer. lol...

But keep putting on that brave face. Redmond needs it.
@toddybottom Struggling to maintain 5-10% market share?
@Ididar said: "If the windows 8 tablet works well with all existing windows software ..."
Microsoft has already stated publicly that Windows 8 on ARM tablets will NOT run existing Windows software, other than the latest .Net-based stuff.

BUT - it is highly likely Win8 tablets will integrate well with desktops/laptops running Windows. That could end up being the biggest selling point considering iOS integration with Windows is the worst hack job in the software world. Apple is basically shooting itself in the foot again with the whole "iTunes for syncing everything" concept. Even iCloud support in Windows is a horribly-limited kludge. By limiting integration with Windows, Apple is implying they really only want to sell iOS devices to 9% of existing computer owners (Macs.) It is the poor integration of iOS with Windows which gives Windows 8 tablets the biggest potential to eat Apple's lunch.

If Microsoft nails desktop integration, and hardware companies don't screw up the devices too badly, we could see a huge shift in the tablet market. The big unknowns are price, battery life, size, and weight. Getting those four wrong could turn Win8 tablet into another fiasco like Vista or Bob.
@BillDem What was all that nonsensical gibberish?

Not perfect by any means but it's amazing how hunders fo millions use iTunes on Windows just fine.

Have you heard of wireless syncing for iOS devices, it been out for months now.
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Amazing...
MDCragg Updated - 29th Feb
"It is the poor integration of iOS with Windows which gives Windows 8 tablets the biggest potential to eat Apple's lunch."

Amazing. Utterly amazing. So let me get this straight. A company who had absolutely no real success getting into the smartphone market and who will be releasing a totally new tablet OS with no existing user base and with which nobody is familiar and which is without the ability to run anything in the vast catalog of legacy Windows apps is still somehow going to "eat Apple's lunch" because it WILL NOT integrate well with the iPhone...the world's most popular smartphone that nearly causes riots among those wanting new ones when they come out?

Please explain to me how that will happen.
@Ididar - This isn't "nothing but assumptions". This is looking at history, reality, and the current market paradigm for what users believe tablets to be, and therefore what they should be, and should not be.

It's fact that "windows on a tablet" has failed - for over 10 years. Each time, it's that old standby fallback excuse - "it hasn't sold because we didn't really intend it to be sold to customers, we intended it only to be used in industry for special case applications" - and yet a "intended for general public" is never actually released, confirming that as a line of BS.

Microsoft itself is partially responsible for the success of the iPad - it is everything that Windows isn't. It's anti-Windows, or an escape from the headaches of Windows. A device that just simply "does", rather than Windows, which mysteriously degrades over time, has popups, annoyances, and other mystery headaches that have your mom, dad, and sister all pounding their desk in frustration until they finally give up and call you (or whoever is "the computer guy" in the family). NO ONE WANTS THAT.
So the iPad looks like a breath of fresh air - it just works, no MCSE education required when it inevitably starts going wrong.
...on my Win7 machine at home, install so fresh I don't think I've so much as opened anything other than a web browser yet - and shutting down the PC, I'm already getting errors that "sidebar not responding - preventing shutdown". NO one wants that.

Compounding those issues that contribute to the "stigma of Windows", Microsoft never gets first releases right. Windows 95 was awful, Windows 98 was at least acceptable in that it was perceived as fixing much of what made Windows 98 awful. Windows ME was awful, Windows XP acceptable. Windows Vista was awful, Windows 7 at least stepped towards acceptable.
So...
The point.
With THIS effort, not only is MS adding ANOTHER layer on top of Windows, it's apparently entirely rewriting Windows to be ARM compatible. It's the most ambitious leap that MS has ever made - and why?
Really - why?

The REALITY is, in today's paradigm, people don't expect (therefore don't demand) "Windows on a tablet" - they expect a simple, mobile OS like iOS or Android. It's not speculation to say "there's no reason to think people wouldn't reject it as they always have" - it's speculation to think otherwise.

MS would be much wiser, given their way-behind starting point in the tablet arena, to understand the tablet paradigm, and follow suit with what the public is already accepting loudly with their wallets, rather than following the path of what the public has already rejected loudly with those same wallets for the past 10 years...
Trying to make it look more like the OS that's on your phones because that's kinda-sorta-like what made the iPad successful isn't the same thing as just using WP7 on your tablet. That would be the path of least resistance, would be logical in the same way Apple has a separate OS for their laptops and desktops, and meets today's paradigm. It's lighter weight, already works, and might actually ensure that MS invests time and resources in their WP7 platform, rather than being focused solely on bloating Windows 8 to attempt to be a "does everything, kinda" OS.

They already have a working OS that uses this interface and works on ARM devices, reliably, with it's own market, following the paradigm that is today's tablet - WP7.
Corrupting Windows so that it works less effectively/stably/familiarly on the desktop and laptop, so that you can also fail in the tablet space, is not a step towards success. It's a step towards the entire collapse of Microsoft.
Ballmer should be shot for not looking forward - or at least at "today's paradigm".

What's speculation is what YOU are saying.
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RE: Are Windows 8 tablets already irrelevant?
mikroland2.0 Updated - 6th Dec
@Ididar
Of course it will work great. Just think of all the ipad users out there that are chained to their windows pcs. They use some sort of remote access app to connect to their windows PC. They do this because their ipad is not capable of doing some task or tasks. Well now with windows 8 and new ipad like hardware, you won't need an ipad anymore. You will be able to take your office computer/home computer on the go with windows 8 and tablet hardware.
Not to mention, it should support flash which is going to provide a top notch internet experience (along with IE 10). Why on earth would you want an ipad when you are going to have a full blown OS on a small tablet form factor with better performance, better interface (Metro), and way better capability than an ipad?
@mikroland2.0 Why? You should ask the tens of millions that have bought iPad and Android tablets why they went that route versus the full blown OS tablets that have been available for over a decade and never really sold.
@Ididar He does base a lot on assumptions but I find it funny how all the MS fanboys can run around posting that Win 8 tablets will take over the market based solely on assumptions or fantasy and thats alright.
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Absolutely not!
rhonin Updated - 6th Dec
For me it is not about the desktop, it is about the potential integration with my existing Windows systems. - something I totally lack with today's tablet offerings.
I really like and find the form factor useful for a number of daily activities. Now I need it to integrate with my system. Even if a tablet with Metro does not offer a complete Windows experience, anything it provides is more than I get today from my Transformer or iPad.

I for one, am waiting and looking forward to it.
@rhonin

Well Said. I find that one of the biggest drawbacks of tablets today is that they do not integrate well aside from being a personal device for a single user and stuck in it's own little world. To me a Windows Tablet will expand the horizon for those organizations that have to support a multi-user environment on large(r) networks. It is all about flexibility.
@bobiroc Might be great for those organizations and those are the ones that have also purchase the few that have sold over the past decade. Of course none of that applies overall the vastly larger consumer market.
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RE: Are Windows 8 tablets already irrelevant?
kenosha77a Updated - 6th Dec
@rhonin

You and bobiroc have never used a VNC app to simulate the full windows experience on an iPad?

I have. I have run Win XP and Win 7 (the RC version - as an experiment) on my iMac using Parallels. I then streamed that content over to my iPad via the Splashtop Remote VNC app. This allows, on my iPad, for me to simulate a full Windows experience on a 10 inch tablet screen. It works fine except ...

Except for the constant zooming of pull down menus inside Window's apps. Like AKH stated, apps have to be rewritten to function at an acceptable user level for a touch centric 10 inch or smaller tablet environment.

As I stated before, even Apple realized that reality. Their iOS Office Suite of Apps (Pages, Keynote and Numbers) were rewritten for this tablet environment.

Will both of you get the "Full Windows" experience from Legacy Apps on a 10 inch or smaller screen if the vendors of those apps refuse to recode and re-release them for a tablet environment? Personally, I don't think so but both of you apparently do feel that way. Enjoy that experience. For my part, I have experienced that reality on my iPad already and, trust me, I much prefer custom iOS apps than running OS X desktop apps (via the VNC app) on my iPad tablet.

You will be better off having a Win 8 tablet using apps specifically made to run in that Metro tablet environment. I would forget about those legacy apps and just use those apps in the proper desktop environment.
@rhonin

And you know this integration will happen how? If anything MS will make it a convoluted mess.
@rhonin "...anything it provides is more than I get today from my Transformer or iPad."
Talk about pure speculation.
I think you need to just sit back a little bit and see how this all plays out. Adding ARM support for Windows is a good thing and while it may make things a bit rough when it comes to software and hardware support out of the gate lets hope that these third parties that support the Windows ecosystem are taking note and developing software and hardware/driver support now like they should be. When Apple dumped their G-series of processors and went to x86 they took a big chance too but to me this is no different. Microsoft is expanding their support when it comes to processor architecture and in the long run this is a good thing.
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@bobiroc
Yeah not sure why more options is a bad thing to Adrian? I personally will be getting an x86 tablet running windows so this will be a non-issue to me. I don't think the ARM based tablets will be the biggest sellers compared to x86 as I think intel will be pushing it big time as they have already been doing without the product even released. ARM is not the wave of the future, just another architecture so not sure why this is even a big deal. If you care less about the old software and strictly want a tablet, then ARM wil be good for you, but for those like myself and for our business here we will be using x86 tablets with the whole Windows ecosystem available to us.
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I'm sorry Adrian, but ...
Ludovit 6th Dec
... what does this mean? "Why do people what Windows on a tablet unless it???s to be able to run existing Windows applications and connect existing hardware to their tablet?"

Maybe I just haven't had enough coffee, but this makes no sense to me ...

Ludo
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@Ludovit I agrees... this article doesn't make any sense. People want a Win8 tablet for the same reasons people want an iPad.
@ccrockett@... People want an iPad to be able to run Windows software?

No, the reasons are different. People want a Windows tablet to be able to run a full OS on a tablet, as well as their desktop applications. If their X86 programs won't run, then there's no point in their having Windows on a tablet.

If the applications they're interested in are still actively developed, though, most should be able to be recompiled for ARM.
@Ludovit ,
change 'what' to 'want', and see if that helps.
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You sound confused
P. Douglas Updated - 6th Dec
Win 8 Intel tablets will be able to run both desktop apps, as well as the new Metro apps, which will be vital to the new ecosystem. Many of these tablets will have a convertible design, allowing users to switch between tablet mode, and laptop mode. Therefore if users want a mobile Win 8 experience that supports both old and new apps, they will be able to choose Intel hardware. Those who aren't interested in old Windows apps, can buy ARM based tablets, and use only new Metro apps. There are a number of consumers who would be interested in these machines, which would likely be cheaper, and have longer battery lives. MS is therefore providing choice.

Windows 8 is not about tablets, it is about touch computing on the PC platform - but MS has highlighted the ability on tablets only so far. MS needs to demonstrate touch computing on a spectrum of PC devices, to eradicate confusion. MS' thinking is that the new Windows ecosystem will be about metro apps, which will work best with touch based hardware, but which will work well and provide better user experiences, with existing legacy mouse and keyboard based hardware.
Pattern 1: Intensive usage of text and longer times. E.g., wordprocessing, programming, accounting, spreadsheeting, etc.
Interface required: GUI with mouse and good quality keyboard.

Pattern 2: Web Browsing, multimedia consumption like music, movies, casual blogging, responding to articles like this, forum posting.
Interface required: touch screen with some voice support.

Microsoft had better find a way to keep these 2 separate. They CANNOT be combined.
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You answered your own question
Michael Kelly 6th Dec
Why do people what Windows on a tablet unless it???s to be able to run existing Windows applications and connect existing hardware to their tablet?

It???s to be able to run existing Windows applications and connect existing hardware to their tablet. Throw in Xbox into that equation. Customers always have and always will want integration, preferably modular integration, which is exactly what having potentially a PC, tablet, phone, gaming console and media center would provide.

I love the idea behind a Windows 8 tablet, I just hope they can deliver what I would expect behind an integrated platform like this. History shows that it usually takes MS a few iterations to get it right, but this time I don't think they can afford that.
Maybe. Microsoft is putting way too much effort pandering to the tablet users--and totally ignoring the notebook and desktop users. If Microsoft wants to focus on ARM abandon the x86 platform, that's their call to make. Vista redux, round 2?
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RE: Are Windows 8 tablets already irrelevant?
tgolembiewski Updated - 6th Dec
Dear Adrian!
I'm really expected a little bit more future insight from ppl posting their thoughts on zdnet site. There is several points why Win8 is very promising OS.
1. Compatibility with all windows ecosystem in home and enterprise.
2. We'll see at least 2 types of Win8 tablet devices - arm - and this will not run x86 code but its still fine if someone is lookin for tablet that will work with xbox, x86 fte for corporate users how want to run their corporate software on tablet even if its not so good expirience (this will cost more battery life but its a trade of I can imagine someone want to pay)
3. How much time it will take Intel to produce some x86 processor that will run long on battery and have enought power to run desktop apps used by some of corporate workers? I can imagine situation when all You need is a win8 tablet with dock, external monitor and keyboar+mouse.
4. Corporate IT crowd will welcome something that they actually can managed using their "BigBrother" Windows tools they already have...
5. With time market will decide in what direction this should go from win8, maybe there will be enough recompiled native windows arm app to just drop x86 version some time in the future or maybe we'll see some amazing Intel mobile processor that used almost 0 battery and has power of today's most powerful desktop processor.
All in all MS is playing their cards very wise with some hybrid solution right know...
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I can't see the consumer market making an impact. However the business market will probably forego extended battery life for x86 compatibility.
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    At the very least Microsoft needs to start managing user expectation of what Windows 8 tablets will and will not be capable of. At present the information vacuum is being filled by speculation and wishful thinking

Oh, they're managing it all right. They've got their Munchkins in here every day. The strategy is obviously to tell people anything -- anything at all -- to get them to not buy anything until Windows 8 is available. To hear the Munchkins, the Win 8 tablets will run legacy Windows apps, they'll connect to all your peripherals, they'll "integrate" with your desktop PC, they'll do everything that the average naive consumer associates with the brand name "Windows".

I totally agree with this article that the average consumer hears "Windows tablet" and pictures something that in fact will not be delivered. The GUI won't look like any Windows they ever saw, a lot of the Windows apps won't be available, the peripherals won't connect, and so on.

But if by sheer obfuscation and lying, Microsoft can get someone to wait, they at least have a shot at him... which is more than they have now.
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@Robert Hahn
And, that just burns you to end, doesn't it???
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Tried and true
Robert Hahn 6th Dec
Nyaa, this is a time-honored marketing tactic in the computer business. IBM used to invent machines out of thin air and talk about them for months, just so people wouldn't buy innovative stuff from their competitors. Now mind you, they did get hauled up on antitrust charges for that (among other things) so it's not a totally safe practice. But Microsoft probably figures (and probably correctly) that they have about ten more years on their get-out-of-jail-free card from their last antitrust prosecution.
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It's big. It's fast.
Robert Hahn 6th Dec
There's another issue with the brand-name Windows apps that's going to come up even on x86 tablets. It's that competitive pressures have driven developers into using large quantities of RAM, CPU cycles, and storage as those things have become ever-cheaper in the desktop (and even laptop) world. The Windows app that wants 100MB of your disk storage is not that uncommon. Neither is the web browser that sucks 2 or 3 megs of RAM. These apps will not be happy on a tablet. At least not one that isn't tethered to a plug-in "brick".

Tablet versions of the big-time Windows apps (other than Microsoft's) will probably be a year behind the availability of Windows 8 tablets, and when they arrive they will be stripped-down "lite" versions to fit the confines of the tablet environment.
Really, I've heard all of this drivel before and it's getting really boring. "No demand for Windows before on a tablet" - well, Windows 8 isn't "Windows XP", now is it? There was no demand for iOS on a tablet before on a tablet before the iPad either. "Can't combine mouse-keyboard O/S with touch O/S" - says who? Below the UI level, it's all bits & bytes and doesn't really matter. "Tablets shouldn't have I/O ports - that's not what tablets are about" - well, that's not what the iPad is about, but what about when I'm not mobile, should I need another PC/laptop for that scenario? Probably not. "Microsoft just doesn't get the consumer!" - then explain Windows 7, Xbox 360, Kinect, Windows Phone, Office, Visual Studio, my mouse & keyboard, Bing, yada, yada, yada... I see a bunch of clueless people blinded by ignorance, hatred, and fear and shmucks writing flame-worthy crap just to get readership. Pathetic.
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Need some proof reading...
don_pederson@... 6th Dec
Examples:
Why do people what Windows on a tablet unless it???s to be able to run existing Windows applications???

Microsoft is putting a devoting a significant amount of time..
In other words,??Windows 8 are irrelevant before they???re even released.
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I'm sorry
Michael Alan Goff 6th Dec
Didn't you recently call people stupid for bashing a beta product? If that is the case, then why are you bashing a pre-beta for something that might or might not happen?
@Michael Alan Goff

I think this is a very telling observation. Good one Michael.
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Uh, because it's there?
ScorpioBlue 6th Dec
Didn't you recently call people stupid for bashing a beta product? If that is the case, then why are you bashing a pre-beta for something that might or might not happen?

Uh, because it's there? lol...

The fact is, beta or not, it's been released out there so do you really expect people not to comment on it negatively or otherwise?

I don't think so.

C'mon, Goff. That's the way the game is played.
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and Siri is part of a product that is selling. Windows 8 isn't on anything that's selling, isn't beta, and he's bashing it. You don't see how that makes him a giant hypocrite?
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While I tend to agree that Windows 8 ARM tablets will not run legacy Windows apps, I'm looking forward to an ecosystem where I buy an app once and that app will run on my phone, my tablet, and my laptop. Metro could possibly provide this ecosystem. Apple has currently only gone part of the way by allowing the same app to run on the smartphone and tablet but I can't run iOS apps on OS X. Microsoft is going to allow this. That is what I'm looking forward to.
@toddybottom

You are right about iOS apps not running on OS X. But then again, there is another option that developers are using for the Apple App ecosystem.

Apps being developed for iOS, for the most part, are relatively inexpensive compared to their desktop counterparts. There are reasons for that, of course. Not the least of those reasons are iOS apps tend NOT TO BE as full featured or as powerful as their desktop counterparts.

However, those iOS apps are inexpensive and they are being either designed for or updated to interact with their desktop counterparts via iCloud synching, a major advantage for persons operating inside the Apple ecosystem.

Since it is currently Apple's app store policy (for both iOS and OS X apps purchased thru their respective online app store outlets) to allow a singe purchaser of that app to download that app onto all his personal home computers, that initial price is mitigated to some extent. That is, if I own both an iMac and a MacBook laptop, I can install a purchased OS X app store program onto both machines. Likewise, any iOS app purchased can be installed on each individual consumer's iOS devices.

It should be noted that because apps should be designed to run optimally in their respective environments, it is a standard practice to have different versions of each app for a desktop or tablet envirnoment.

The important thing is that files created on one app (say the app that runs under iOS) be available to be edited or viewed in the desktop application. And vise-versa. If that file is able to be synched between those two devices, via the cloud, so much the better.

Of course, the disadvantage that you pointed out for this scenario, toddybottom, is the requirement for two separate versions of an app. The main advantage is that each application can be optimized for each hardware environment that it will run in.

The financial considerations are somewhat mitigated by the fact that iOS apps, on the whole are relatively inexpensive. But paying for two separated versions of an app is decidedly more expensive that paying for one version.

It's a consumer choice how he wishes to utilize his hardware/software investment.
"A day late and a dollar short", while I'm not an Apple fanboy, I do use a Ipad and an Android Tablet> There are so far, some ongoing efforts to bring those platforms into the enterprise realm and at least there are a few usable applications for both of those device platforms that work (and more on the way). Win8te, (Tablet Ed), will be struggling to insert itself into an already crowded market with many vendors hesitant to support another platform with the same zeal that they have for Ios and Android. IMHO, I see another Vista debacle in the works...
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@Jaytmoon
It would seem that Samsung does not share your doom and gloom!! They have already made tablets for Win8 and it is not released yet. Evidence the developers conference!! That old addage, build it and they will come is true, in my experience.
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Why?
Shipoopi 14th May
You say "I wouldn't touch an Apple product on principal" ... Why is this? What principle?

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ie8 fix
ie8 fix