Microsoft is having a hard time breaking into the portable media player market, but can the combination of the Zune HD, along with undercutting Apple be what finally works?
The Zune so far really wasn't the success that Microsoft had hoped that it would be. Or, to put it more bluntly, compared to Apple, it's been a flop. OK, not a total flop, but lets just say it didn't live up to the hype.
The Zune HD seems different to other devices in the Zune lineup. It's basically an iPod touch without the App Store. In fact, in some ways it's better than the iPod touch in that it offers HD radio and a OLED screen. And here's the sweet part - Microsoft has confirmed that a Zune HD with 16GB of storage will sell for $219.99, while the 32GB version will set you back $289.99. Compare this to the iPod touch, where Apple wants $299 for the 16GB model and a whopping $399 for the 32GB model. At a time when people are price-sensitive, this has the potential to be a popular buy this holiday season.
There are gaps though. So far, I don't see an email client, which is a real shame. That's a deal-breaker as far as I'm concerned. I wonder if for others the lack of apps might be the deal-breaker.