Google's next cash cow - The iPhone

Summary: Google wants 2.25% for every iPhone sale

We've discussed before how Microsoft looks at the Android mobile platform as a cash cow, squeezing about $444 million from handset makers in licensing agreements last year. But now it's Google's turn to look for a cash cow, and it's eyeing the iPhone.

In a letter to the IEEE, a non-profit standard-setting organization, Google has outlined that it is preparing to ask companies such as Apple and Microsoft for a "maximum per-unit royalty of 2.25% of the net selling price for the relevant end product," in exchange for the "fair, reasonable and non-discriminatory" (FRAND) licensing terms that IEEE members promise to adhere to when they put forward patented technology for consideration as an industry standard.

Interestingly, that's the same figure that Motorola wanted from Apple for every iPhone sold. Apple, in turn, complained to the European courts that the demand was unfair, unreasonable and totally discriminatory. Either way you split it, that's a massive chunk of change for each handset sold.

FOSS Patents' Florian Mueller says that "2.25% of the selling price of the product as a whole is absolutely out of step with the concept of FRAND and with industry practice." He also comes up with a car analogy that demonstrates how unreasonable this demand is.

"If a BMW car implements H.264 or UMTS," writes Mueller, "they will want 2.25% of the price of the car, even if it means a per-unit royalty in the thousands of euros."

It seems that Google supports Motorola's demands for the 2.25% license fee, and will continue to pursue for this outcome via litigation.

This could get interesting.

Topics: Mobility, Google, Hardware, iPhone, Smartphones

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36 comments
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  • That whirring noise you hear....

    is Steve Jobs spinning.
    Userama
    • Why?

      @Userama
      Is he upset that MMI isn't letting Apple get away with stealing MMI's patented innovations? Apple sure gets annoyed when anyone puts out a rectangular tablet. Quite frankly, MMI's patent claims are far more reasonable.
      toddybottom_z
      • Why? Why?

        @toddybottom_z
        'Quite frankly, MMI's patent claims are far more reasonable.'
        Quite frankly, that's the single most deluded comment of the day. 2.25% royaltys for each patent, of the tens of thousands of patents covered by the manufacture of just one phone?
        Try doing some 101 maths.
        frogspaw
      • Far more reasonable than what Apple demands

        Apple demands that anyone currently selling a rectangular tablet stop selling them. 2.25% is far more reasonable than 100% which is essentially what Apple always asks for.
        toddybottom_z
      • Thought so...

        @toddybottom_z
        Flunked maths and a poor attempt to dissemble by comparing Trade Dress issues with MMI's extortionate FRAND demands which will, if successful, start an all out war, the winner of which will be the one with the biggest war chest. I wonder which company that would be?
        frogspaw
      • RE: Google's next cash cow - The iPhone

        @NonZealot

        Look up "FRAND."
        msalzberg
      • No they don't

        @toddybottom_z
        Kindle Fire, Playbook, Xoom, etc...
        use_what_works_4_U
      • RE: Google's next cash cow - The iPhone

        @toddybottom_z [b]

        Apple demands that anyone currently selling a rectangular tablet stop selling them. 2.25% is far more reasonable than 100% which is essentially what Apple always asks for.[/b]

        Bullsh1t. Apple is [i]not[/i] going after anyone who makes a rectangular tablet - enough with the FUD. But amuse me and show me the lawsuits Apple filed against Motorola Mobility for releasing the Xoom which is a rectangular tablet, Samsung for the [i]Original[/i] Galaxy Tab, Amazon fro their Kindle Fire, Barnes and Noble for the Nook Color and Nook Tablet - big hint... ALL of them are rectangular.

        Come up toddybottom_z, cough up the links or admit you are spreading FUD and lies. I'll wait.
        athynz
  • RE: Google's next cash cow - The iPhone

    If they all worked together they could cross license but trying to kill one companies product doesn't make for a very friendly atmosphere.
    slickjim
    • So you'd rather see a patent cartel?

      @Peter Perry
      With members using their franchises as a weapon against upstarts and dissidents?
      John L. Ries
    • RE: Google's next cash cow - The iPhone

      @Peter Perry

      That's the point of FRAND agreements: The company agrees to make its technology part of a standard, but in return, can't use it as a cudgel.

      For all of the flaws in the current patent system, FRAND is the one thing that really makes sense.
      msalzberg
  • RE: Google's next cash cow - The iPhone

    How could Microsoft POSSIBLY complain about "other peoples' licensing fees"?!!

    Getting the impression that Google seems to be good at point-making.
    qofthes
    • I don't see a problem with asking for licensing fees

      @qofthes

      But 2.25% of the final selling price of the device? That's certainly out of line. It should be a flat rate per device, $2-5 is about average, rather than a % of the price.
      LiquidLearner
      • Actually...

        @LiquidLearner
        ...more like 5cents per baseband chip FRAND license to everyone else except Apple and Microsoft. Extortion comes to mind.
        frogspaw
  • Motorola deserves it

    because it is an essential patent and M$ and apple have the money to pay up.
    The Linux Geek
    • I agree. Motorola desevers it

      @The Linux Geek
      imagine Google/Motorola trying to extort money from other companies for IP that Google/Motolrola stole!

      G/M should pay up, get what they deserve!
      William Farrel
      • RE: Google's next cash cow - The iPhone

        @William Farrel
        as long as you use Google services or do not sue Google, Google won't sue you.
        The Linux Geek
    • RE: Google's next cash cow - The iPhone

      @The Linux Geek

      Look up "FRAND."
      msalzberg
      • RE: Google's next cash cow - The iPhone

        @msalzberg
        there in no legal binding for MMI to adhere to it. Otherwise the courts would intervene.
        The Linux Geek
      • RE: Google's next cash cow - The iPhone

        @The Linux Geek

        The courts in the EU are getting interested in FRAND abuse. Breaking those terms opens a company to anti-trust action.
        msalzberg