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Adrian Kingsley-Hughes

Has Motorola only sold 100,000 Xooms?

By | April 6, 2011, 10:28am PDT

Summary: According to Business Insider, Motorola’s Xoom tablet is a ‘flop’ having only sold 100,000 units so far. But are these numbers accurate? Do they even matter?

According to Business Insider, Motorola’s Xoom tablet is a ‘flop’ having only sold 100,000 units so far. But are these numbers accurate? Do they even matter?

First thing to bear in mind is that these aren’t Motorola sales figures, they are instead the figures an analyst came up with:

According to an estimate from Deutsche Bank, Motorola has only sold 100,000 Xooms thus far. Deutsche Bank got its estimate after looking at the Android developer website to see how many people were using Honeycomb.

The Guardian’s Charles Arthur does an excellent job of explaining the origins of these figures:

It’s official! The Xoom is a flop! Thus quoth Silicon Alley Insider, running its inky finger down a note that has emerged from Deutsche Bank, where an analyst - we’ll see if we can join the dots for you - saw John Gruber’s (of Daring Fireball) link to the Android Developer statistics, which show - at present - that more than 65% of Android devices which access the Android Market in the past 14 days are running “Froyo” 2.2, for example.. but only 0.2% are running “Honeycomb”, the tablet-only Android version.

The analyst then, aided by some ComScore 2011 numbers on adoption of Android in the US site:comscore.com, and decided that the 0.2% showing there for Android 3.0 (”Honeycomb”) translated into 100,000 sales of the Xoom.

OK, so this 100,000 number is based data, but the way the data’s been twisted and manipulated and interpreted, it could be nothing more than a guess … or a lot worse than a guess.

It’s a number.

But assuming it’s near to accurate (and I always hate assuming …) does it represent success or failure? After all, Apple’s pretty much stitched up the tablet market, with ‘iPad’ having become almost synonymous with ‘tablet’ in the minds of consumers.

Until we get better numbers (numbers that don’t need Nostradamus to decipher them) I’m withholding judgement for now.

Anyone here bought a Xoom?

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Has Motorola only sold 100,000 Xooms?
mertzi52101@... 21st Feb
I've got a friend who has one - it's a nice machine.
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Speculation is the game of fools.

Pagan jim
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Shipment of fools
Robert Hahn 6th Apr 2011
@James Quinn We should wait until Motorola posts its financial results with REAL data, and then write a bunch of notes saying that we now know how many Motorola sold into the channel, but we still don't know how many XOOMS have actually been sold.
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RE: Has Motorola only sold 100,000 Xooms?
Habiloso Updated - 6th Apr 2011
@Robert Hahn
I read elsewhere that Motorola's sales estimates for Xoom were 50,00 for the first quarter and 150,000 for the second quarter. Those are low in comparison to other, similar devices. For example, iPad2 sold 300,000 on its first day. So, if Motorola has not achieved even the low estimates that it set, then that is a cause for concern . . especially for Motorola and its shareholders.

@James Quinn, it is not speculation, per se; rather, it is research. Those are quite different concepts.
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Yes, I bought a XOOM and it isn't relevant how well the XOOM Sells...

There's a whole army of these devices coming in the next few months and as I said before, 4G matter... Wait until those hit and we could see another trend like the Thunderbolt (in fact I'm betting on it)...

Of course you'll have the Sony PS Framework as well so we'll see PS1 / PS2 level stuff coming as well and that will bring a lot of games with it.
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@Peter Perry

I bought a thunderbolt and returned it when Verizon came out with the mifi 4G hotspot. If Verizon gets a 4G Iphone then I will switch to it...assuming AT&T doesn't have LTE service that's far and away better.
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@AdonisSMU Like I said, 4G Matters and honestly, I knew people would want it but I was shocked by the volume of users that want 4G... Everywhere I look that damn phone is selling faster than anything else out there.
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Only idiots want 4G
wackoae Updated - 6th Apr 2011
@Peter Perry 4G is nothing but a sales pitch. Neither WIMAX or LTE is real 4G.

If you want "4G" now (in USA), they you are a gullible idiot who is easily conned by false advertisement. A true smart person would wait until the service is actually implemented and the technology is proven.
@Peter Perry

It is as simple as that. Given that 1/3 of iPads are cellular enabled and only 1/3 of those ever activate the cellular connection; 3G, EDGE, 4G, WiMax... Simply does not mater in the larger scope of the market.

So Android has a serious distribution challenge since the broader scope of people are after WiFi only tablets and carriers have a disincentive to push WiFi only tablets.

There is no way of doing B1GOF with WiFi only devices. No contracts to sweeten the deal. So you are limited to count on BestBuy for distribution; sales locations that have little incentive to push a specific product over the other 5,000 products they sell.
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@Bruizer Interesting stats on cellular-enabled iPads, etc. Where did yu get those figures? Are these just US-based? etc.

Many thanks
A
@Bruizer

And then AT&T in their financials had the number of subscribers that signed up for iPad service.

With the iPad, the cellular connection is not a big aspect. It adds $130 plus a monthly fee if you use it. Since these things tend to be more home use, most people seem to have opted for WiFi.

Another way to look at it. 8/9 of the people that buy a tablet task it closer to a laptop than a smart phone.
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Ummm... 1/3rd?
vulpine@... 7th Apr 2011
@Bruizer : Don't you mean half--or more? Based on models available, fully half of the iPad models are Wi-Fi and the other half cellular capable. Based on reported sales, nearly every retailer sells out of the 3G versions before they sell out on the Wi-Fi only versions; this would give the lie to that statement.

This also means that the majority of your second statement is false and that Android people aren't necessarily waiting for the Wi-Fi version, but may rather be waiting for the 4G version to come out so they don't have to waste time and money shipping the un-equipped Xoom back to have the radio installed.

Without solid data across the board, we can have no realistic concept of how many units have sold or will sell.
@vulpine@... what does that tell you? with models price from $500 to $830... it tells you that the vast majority of people opt for the $500, 16GB WiFi only iPad by a rather wide margin..

your faulty logic assumes that Apple would stupidly produce equal quantities of each model of iPad and not produce more of the ones that actually sell in higher volume.. WiFi + 3G models sell out because apple knows that very few people are after them and only produces and ships them in likewise small quantities.. doesn't that make sense?
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Afraid not, doctorspock
vulpine@... Updated - 8th Apr 2011
Bruizer gave no hard evidence that only the Wi-Fi 16Gig models were selling more. In fact, my own observations show that those are the last models left in stock, not the first to go; which is exactly the opposite of what you're trying to make us believe.

Again, without hard, real numbers, we won't know the exact ratio; but when you do some simple observation, the cheapest is not the most popular.

In other words, DocSpoc, "No".
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@vulpine So in other words either you small minded hatred for Apple won't let you understand or you simply can't grasp such a simple concept?
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RE: Has Motorola only sold 100,000 Xooms?
vulpine@... 16th Apr 2011
@nonbiased: Who's got the hatred for Apple?

I'm an iPad user and I can tell you that nobody that I know or that I have watched purchasing iPads have actively looked for the cheapest model on the floor unless they couldn't afford better. Both my wife and I--on separate occasions--purchased our iPads and neither of us went for the 16GB model, though I accept that she bought a Wi-Fi version and I bought 3G. If anything, the 32GB versions appear to be the most popular based on personal observation as the 16 is consistently considered too small to serve as an effective media device and the 64GB model too expensive for 'just a media device.' Personally, the 64 would be almost perfect if you wanted to carry a massive collection of videos and audio to view anywhere, any time, but the 32 Gig is an ideal compromise letting you carry a number of full-length movies and a decent portion of your iTunes collection while still giving you ample storage for downloading RAW photos from your camera and using it for different productivity purposes.

Narrow minded? No. I'm quite open minded--more so than the anti-Apple zealots who claim the iPad is nothing more than another Apple 'toy'.
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RE: Has Motorola only sold 100,000 Xooms?
Loverock Davidson 6th Apr 2011
Probably, although I'd think 100,000 is a generous number. Looks like I was right all along, tablets are just a fad.
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RE: Has Motorola only sold 100,000 Xooms?
jeremychappell 6th Apr 2011
@Loverock Davidson iPad sold 2.5 million last month, if it's a fad it's showing no signs of slowing down.
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He didn't say iPad was a fad...
i8thecat 6th Apr 2011
@jeremychappell

He said tablets were a fad... Think of it like iPod... When people go looking for portable music players, there are two categories, iPod and other... In this case, Tablet equals Others, aka iPad wannabes, and of course, ipad equals iPad.
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RE: Has Motorola only sold 100,000 Xooms?
Loverock Davidson 6th Apr 2011
@jeremychappell
Don't worry, it will.
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@Loverock Davidson
You're completely wrong...tablets are not a fad. The iPad is a raging success and the tablet market is growing quickly. Xoom is not a flop because of the lack of demand, it is a flop because it's price point fails to compete against iPad. For non-techies tablets are a dream come true and they love them...don't forget non-techies are the mainstream and people reading this zdnet article are NOT mainstream...we are geeks. Mainstream people do not like PC's and tablets are finally giving them an easy to use solution that lets them turn off their difficult to use PC. Let there be no mistake, tablets are a big part of computing future and anyone that doesn't see that has wool over their eyes!
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RE: Has Motorola only sold 100,000 Xooms?
Loverock Davidson 6th Apr 2011
@motoxer913
There is no future in tablets. Companies are creating this false market for them, people will use them for a few weeks and thats about it. The PC is not difficult to use, turn it on, click on the icon you want to use. People grew up with the PC, they know how to use it. I don't know of a single person that is going to trade their PC in for a tablet.
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@motoxer913
I agree. They are definitely here to stay. By this time next year the tablet landscape will be completely different, specially after the holiday season. There will be several winners and loosers, and combined, all the newcomers will take a big chunk out of the ipad market share.
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@motoxer913 "Xoom is not a flop because of the lack of demand, it is a flop because it's price point fails to compete against iPad." EXACTLY! Price is the only reason I don't have one. As far as I can tell, the Xoom addresses all my issues with the iPad.
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@Loverock Davidson: You know, people said there was no future in netbooks either, until they sold in the millions because they were smaller, simpler and cheaper than conventional laptops; they held a niche in the computing market held by no other device--until the tablet. The tablet gives users something no clamshell device can--the ability to use it anywhere, anytime and without having to set it down to use it. Yes, I agree it doesn't do as much as a full desktop-OS device can do, but it's proving to do as much as most laptop users need or want and significantly more than many of those same laptop users want to believe.

You can now say you know of a single person that 'traded in' their laptop for a tablet; both of mine are retired--replaced with iPads.
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RE: Has Motorola only sold 100,000 Xooms?
geoff@... Updated - 6th Apr 2011
@Loverock Davidson
I don't know that "tablets are just a fad", I have used my first iPad since the day it was released June 1st 64GGB 3G version and am now on my 2nd iPad2 64GB 3G. I use it even to access my work desktop using iTap RDC so I believe not only are you biased you are plain wrong. At least a quarter of the people in my company have an iPad and many are now on their 2nd. I see iPads in the wild, I have yet to see a Xoom or other pad other then at Best Buy, Micro Center or some other store. Are you still using your cassette player because all these new fangled digital methods are just a fad? Just because you do not see the usefulness of a technology does not mean the technology is a fad. Let's see who is right in the next couple of years, then either I eat my words or you eat your words. I vote on the iPad and other similar technologies to be around a long time.
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RE: Has Motorola only sold 100,000 Xooms?
Loverock Davidson 6th Apr 2011
@geoff@...
You and a quarter of the people at your company have more money than sense. Congratulations. Now lets get real, you only bought it because of the name Apple was on it. You didn't need it. You are only using it now because you bought it and don't want to admit to wasting money on it when you could have had a full fledged laptop.
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RE: Has Motorola only sold 100,000 Xooms?
The Star King 6th Apr 2011
@geoff@... Hi Geoff. Don't worry about Loverock's rather abusive response. He is ZDNET's most famous troll. There's very little point arguing with him. I'm afraid he'll never eat his words whatever happens as his world outlook is immune to reality.

Loverock: I'm surprised at how rude you are just now. You normally come across as a better class of troll, an eccentric, whimsical gentleman troll. Your comment was just an ad hominem attack, ("oh yeah, well you're an idiot!" sort of argument) surely you can do better?
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@Loverock Davidson Maybe he has more money than you but he obviously has more sense. Maybe I missed it but at what point did he state that he NEEDED the iPad? Do you NEED everything that you own? Of course you don't, you buy stuff you want just like everyone else. I also missed the part where he said he didn't have a laptop yet you assume he wasted his money on an iPad when he could have had a full fledged laptop which he probably also has.
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@Loverock Davidson
I have a Xoom and find it to be superior to Apple for business. Apple is great for music, but I have found Android a better format for my use. Apple, Android, others, - - great. Something for everyone.
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@DBUCKone

DBuck, your comment would be more meaningful if you were to describe "how" or "why" you feel that Xoom is superior to iPad for business. Since you've failed to qualify your reasons, one can only assume that your conclusions is based on some personal bias as opposed to fact.

The iPad is the accepted category leader at this point. Sales and overall ecosystem support establish this fact very clearly. In terms of business, I've not seen the level of support from ERP such as SAP or SalesForce, etc. on Android. Nor have seen Android succeed in vertical markets such as healthcare, etc. as the iPad as. Perhaps, you have another criteria of "superior for business" that you'd like to share?
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RE: Has Motorola only sold 100,000 Xooms?
clarence.mitchell@... Updated - 7th Apr 2011
@Loverock Davidson I have an iPad...the first Apple product I have ever owned. I wanted to wait for the playbook or the Zoom but got tired of doing so. Anybody that thinks tablets (Apple and others) don't have a place is dreaming. I still use my laptop at home for my higher end photography hobby use and my laptop at work for significant production work (Word, PowerPoint, Excel) but never even undock my work laptop now. I only take my home laptop to the lake if I think I am going to work with large picture files in great detail. I take my IPad everywhere now...can even VPN/RDP into work now.
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NO TABLET HERE
REDPINXC 6th Apr 2011
Not sure why everyone enjoys the pad trend so much. I like netbooks but they're too hobbled for to be truly a laptop replacement. They're fancy toys, nothing more at this point. The same was said about cell phones 20 years ago, then 'smart phones' a decade ago. When the tablet evolves the same way the computer did, the same way smart phones did they'll be a real winner. Until that point I'll keep lugging around my 5lb laptop
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@rostrowski@... That's about to Change, the C50 and E-350 APU setup from AMD seem to be giving the low end laptops a run for their money and in most cases beating them!

I had a netbook and it was crappy and slow running Windows 7 Starter... As long as I only had one app opened at a time it was okay but as soon as I crossed that line it had random bouts of hiccups...

I'm currently trying an AMD C50 based unit that is actually 15.6" in size and I'm actually quite impressed at how responsive this sucker is! It seems to just move right along...
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RE: Has Motorola only sold 100,000 Xooms?
chadhenderson@... 6th Apr 2011
I was the first person at my Staples on that Sunday that sale of the Xoom began. There were 5 of us there when the store opened and the manager told us that we (5) would consume that stores complete shipment of Xoom's.

So who bought the other 99,995???
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Another sign that Linux is a flop
Mr. Dee 6th Apr 2011
Zemlins battle has not been won, I told you he has been smoking too much grass!
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I bought a xoom
skc@... 6th Apr 2011
I bought the xoom knowing it is no iPad. The xoom has lots of room for improvement but where's the fun if it 'just' works. I want to be able to fiddle with it, maybe break something then fix it and feel good about myself.
We all know how Google is doing. I know Google will get there in time and I am willing to give Google the time to get there while I have 'fun' with the xoom.
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Contributr
Sorry about the 'Zoom' typo
Adrian Kingsley-Hughes 6th Apr 2011
... blaming migraine and spellchecker!
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@Loverock Davidson

At worst, you come across as your average, run-of-the-mill forum troll (which is what I suspect you are), and at best you're one of those arrogant know-it-alls who assumes that because YOU don't see a legitimate use for a tablet computer, then there isn't one.

I'm no Apple fanboy and I've had a number of negative customer service experiences with them.

That being said, I've got a Dell laptop and and iPad, and while it is true that there isn't much the iPad can do that the laptop can't, the iPad does fill a niche for me that made it worth the money.

There are a number of things I do with my iPad that on my laptop would be either uncomfortable, difficult, expensive, or all three.

I was looking for an eReader, but also wanted something I could watch movies on when I travel, and check email without having to disturb the guy sitting next to me on a plane. And I wanted to be able to do all that from anywhere, even if I didn't have wi-fi. Oh, and something with built-in GPS is nice so I can walk to the nearest coffee shop from my hotel.

Could I make all that happen with my laptop? Yeah, most of it. But I hate reading books or listening to music from my laptop, and it's pretty bulky for watching movies or checking email on a plane. Sure I could add a 3G card to my laptop, but not without some extra expense.

These are the kinds of things that people use tablets for in real life, and this is why Apple has sold so many of the things and why sales don't seem to be slowing much at all.

You don't like it? You don't want one? You don't see the need? Great, don't buy one. Nobody cares. But the uses are legitimate, whether you think they are or not.
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RE: Has Motorola only sold 100,000 Xooms?
Loverock Davidson 6th Apr 2011
@moviedemon
Your suspicions are wrong but that's besides the point. The tablet has a very niche market, and that's usually for inventory at a warehouse for example. Every other thing you listed could be done easily on the laptop or from a smart phone. Probably be cheaper too instead of having to pay 2 phone bills. The tablet is not a good form factor for doing these things you listed.
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@Loverock Davidson

Seriously. Go buy a tablet. Or borrow one of the ones gathering dust from a friend of yours.

Then use it for a month.

Then, MABYE, I'll give a @#$% what you have to say about tablets.
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@Loverock Davidson

Heh, you just proved EXACTLY what I suspected - nothing but a troll. You ignored everything I said and put forth an opinion that makes no sense - except maybe to you. You think a laptop or smartphone make a good eReader? Great, knock yourself out (really - I wish you would).
You think a tiny smartphone screen is good for watching movies on the road? Well, you have at it.
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@Loverock Davidson

Thomas J. Watson. Is that really you. Were you really reincarnated?
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RE: Has Motorola only sold 100,000 Xooms?
techconc Updated - 7th Apr 2011
@Loverock Davidson
I realize I'm trying to explain something to someone who is closed minded and completely unwilling to consider other perspectives. However, the case for a tablet, any tablet, not just the iPad is not a matter of what it does that other devices can also do, it's a matter of which devices do it best.

Something like the iPad doesn't do everything a full computer does. It's not intended to. However, what it does do, it generally does much better. Take casual web browsing, surfing, article reading, etc. Now try that in your family room, etc. and tell me the overall experience is better on a computer. It's not. The same goes for general media consumption.

The best analogy I've heard for the tablet is the comparison to the microwave oven. When microwaves first came out, people talked about how they were going to replace conventional ovens for everything, etc. That obviously didn't happen... chicken tastes like rubber from a microwave. However, for what it does (reheating things mostly), it's much better and more convenient than doing it in a conventional oven. Likewise, most households have both conventional and microwave ovens. It's not an either / or proposition. This is how tablets are shaping up. Buying a tablet won't prevent me from buying another computer. But, it will prevent me from buying a netbook, etc. as it's much more convenient for travel.
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@Loverock Davidson Your suspicions are wrong but that's besides the point.
Yet with every post you make you seem to back up his suspicions.
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RE: Forum Troll
fatman65535 6th Apr 2011
@moviedemon

When you said: At worst, you come across as your average, run-of-the-mill forum troll (which is what I suspect you are) , and at best you're one of those arrogant know-it-alls who assumes that because YOU don't see a legitimate use for a tablet computer, then there isn't one. ( emphasis mine)

You have no idea how much I agree with you!!!!!
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@moviedemon

Considering that just last week Loverock chastised Adrian for posting something about Windows Phone 7 sales numbers because "Its not like you own a WP7 device, will ever own one, or have any interest in anything Microsoft produces so your whole article is bunk. "

So the fact that Loverock continues to post here about something he will never own, nor has any interest in buying shows that, yes, he is just a troll.

By the way, the fact that he doesn't own anything made by Apple, never will own anything made by Apple, and has no interest in anything made by Apple, and yet constantly posts on Apple blogs shows he's also quite hypocritical. As his partner NonZealot (aka Peter Perry, aka edtimes) used to say: Cue the double standards.
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Until they get the price down and lessen the gap on using it like a PC or Laptop we won't see them sale. That's just the truth in the matter. iPad has a nitch and price advantage.
@bham4ever it's not a PC replacement.. OMG! ..how many times does that need to be said???

the best analogy i have seen is that a tablet is like a microwave to a conventional oven.. a microwave will NEVER, EVER replace a conventional oven, but in certain situations the microwave is a WAY better, faster, more convenient tool than a conventional oven.. they do the same sorts of tasks, but one will never replace the other.. for some small number of people one or the other will do, but almost everyone has both..
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Keep in mind that this widely quoted `number` came from an analyst!!!

Need I say more????

Like a couple of other posters said, wait until Moto releases some official numbers before beginning rampant speculation.
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@fatman65535
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I've got a friend who has one - it's a nice machine.

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