I'm not surprised that consumer interest in Windows tablets has plummeted

I'm not surprised that consumer interest in Windows tablets has plummeted

Summary: Forrester says this should be "alarming to Microsoft."

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According to a Forrester Research report, consumer interest in Windows tablets has plummeted by a whopping 21% over the past 6 months. Forrester says this should be "alarming to Microsoft."

Here are the numbers:

Who's surprised to hear this? I'm not in the least bit surprised. Here's why.

First, the tablet market is now well established. The iPad is the king, the Kindle Fire is the queen, Android devices are the serfs filling in the gaps, and the PlayBook is the jester. That's enough for consumers to get their heads around as it is.

Then there's the, well, absence of Windows 8 tablets to attract the eye. Windows 8 isn't out yet. The marketing machine hasn't been kicked into gear. Without shiny things to catch the eye it's natural that people's minds are going to wander elsewhere. People (in particular consumers) want to know about what they can buy in the here and now, not six months or so down the line. The holiday season tends to focus and magnify this effect as people are thinking about what they can buy within the next few weeks.

Another thing about that chart that caught my eye is that a massive 24% of respondents 'who are not opposed to buying a tablet' don't know what OS they'd want on their tablet, almost as many as want iOS (28%) and eight percentage points more than want Android on their tablet.

Sure, it's hard to see where Microsoft and Windows fits into the tablet equation, especially as the bar that makers have to limbo under in the non-iPad market now seems to be set at $199 by Amazon, but let's wait to see what hardware and software innovations will be baked into Windows tablets before writing them off as dead.

Related:

Topics: Tablets, Hardware, Laptops, Mobility, Operating Systems, Software, Windows

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  • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

    All the current tablets are companion devices. That means I have to have a laptop and a tablet to do some work. Lets assume the lowest price of a laptop to be $399 and a tablet at $199. That is almost $600. I am looking for a device which when docked or when it detects an external keyboard and a mouse transforms itself into a full fledged desktop. And without these devices it becomes a touchscreen device mostly to be used for content consumption or light work. With the current quad core ARM chips I think its possible and that would/should be the target audience for Windows 8 tablets.
    1773
    • Think of the netbook historical lesson

      @1773 Agreed.

      You could look at the historical example of netbooks. Linux netbooks were going to be so cheap and cool and everybody was going to buy them. Only they didn't since Windows could also run on them and it was way better.

      The difference with tablets is Windows isn't ready and both ios and android are. It's a similar niche, though.
      Schoolboy Bob
      • Think of the TouchPad historical lesson

        Events force us to consider the possibility that people who think that tablets are supposed to be "little computers" are dead wrong. Microsoft is headed straight into the same ditch that broke the wheels at HP, RIM, Motorola, et.al. These are "computer companies" that thought the public wanted little computers. So that's what they made. And look what happened: splat.

        Sure, until Windows 8 is shipped and some OEM has the stones to try to build and sell more little computers (it'll be tough to find hardware partners after what's happened so far), no one will know for certain. But those at Microsoft who assume that bringing 'computer chops' to the party will help them could be in for the worst sort of Big Surprise. Or not. The fun part is, they have to invest hundreds of million to find out, and the OEMs have to go along.
        Robert Hahn
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        @Robert Hahn, Tablets are little computers already. If they are less than computers, they will fail as full computers in small form factors become just as cheap (just like the netbooks of old). People always want more power, more speed, more capabilities, for less money. If that wasn't the case, we'd never progress at all, being fully satisfied with rounded rocks for wheels.

        Our current crop of mobile devices (phones and tablets) are the replacements of netbooks, which were temporary hold outs while technology prices gradually come down. Once we have a mobile CPU with 12 cores combined with Kinect, 32 point touch, 64GB RAM, with 24hr full use battery life for $200, then we'll be at a point where every phone is a full computer, every house needs routers for the many devices with full computer capabilities.
        grayknight-22253692004129760887070084760051
    • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

      @1773 iPad is no longer a companion device. It can operate on its own without linkage at all to a Mac or Windows laptop. It can update its OS software by wifi.
      thibaulthalpern
    • I'm surprised that Adrian didn't link to the article.

      @1773
      The numbers are somewhat shocking, but at the same time understandable. In Is said that Android showd some gain in interest it still trails Windows despite the huge number of available Android devices.

      So what that's saying is that even though Android was early to the game, it hasn't helped them, more likely hurt Android as companies are rushing out the equivilent of an unfinished, unstable OS.

      So is it better to be early or late as there's two messages in the article itself
      William Farrell
      • You sure you're talking about the right thing?

        [i]In Is said that Android showd some gain in interest it still trails Windows despite the huge number of available Android devices.[/i]

        Trails in what? Phones? Tablets?

        That's the topic of this thread, ya know.

        [i]So what that's saying is that even though Android was early to the game, it hasn't helped them, more likely hurt Android as companies are rushing out the equivilent of an unfinished, unstable OS.[/i]

        Android phones are selling just fine. Where's the Microsoft phone in all this? [i]hint: rhetorical question in case you didn't get it[/i]
        ScorpioBlue
      • Read the article - TABLETS

        @ScorpioBlue
        Why not read the article yourself? You'll have to have Andrian link to it as he's leaving a lot out of his assesment.
        William Farrell
      • For once you came really close ScorpioBlue.

        @ScorpioBlue
        You almost had a reasonable statement
        [i]Trails in what? Phones? Tablets? That's the topic of this thread, ya know.[/i]

        Tablets. That was the subject being talked about, and that was the paragraph from the report on tablets.

        Sigh
        William Farrell
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        @William Farrell

        I'm not surprised you can't pick up on what a rhetorical question is. Of course I knew what you were talking about. I just wanted to hear another dumb response from you.

        You say Android trails Windows in the tablet market, yet Microsoft has nothing that competes with the Android tablet or the iPad. Now how can you reconcile that?

        And since you're so delusional, I'm flagging you for being a troll.
        ScorpioBlue
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        @marthill I'll repeat this again since it's lost on you.

        Nice spin on a public relations disaster. Android is a known quantity. Windows on a tablet isn't and yet it still slips down to 25% in spite of that. And as I said before, who's to say it won't slip even further. The Windows 8 launch date is still 6 months to a year away, adding even more time for the Android and the iPad ecosystem to grow.

        So no matter how you spin it, it doesn't look good. Even for something as subjective as "consumer interest".

        Capice? If you have any further problems, ask one of your fellow sock puppets about it. They can help you out,
        ScorpioBlue
  • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

    99% of this "researches" or "reports" are always wrong.
    Rigel.628
    • We do precision guesswork

      What do you suppose Microsoft is basing its planning on? Research reports that are wrong?
      Robert Hahn
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        @Robert Hahn Precision Guesswork !!! I will remember it as an example of oxymoron.
        1773
    • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

      @Rigel.628 60% of the time it works every time.
      athynz
    • No, it's only wrong when it predicts

      @Rigel.628

      a Linux failure.

      The report does state that even at the lower interest level, people are still more interersted in a future Windows tablet then they are over the currentlly existing Android tablets.

      :)
      William Farrell
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        [i]The report does state that even at the lower interest level, people are still more interersted in a future Windows tablet then they are over the currentlly existing Android tablets.[/i]

        It does? Where does it say that?
        ScorpioBlue
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        @ScorpioBlue

        Which part of "25% is more than 18%" confuses you?
        Qbt
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        [i]Which part of "25% is more than 18%" confuses you?[/i]<br><br>Only a shill would try to spin this into some kind of victory. Did you bother to read the link?<br><br>[i]"In Q1 2011, Windows was by far the top choice of consumers while no touch-first Windows tablets existed, 46% of U.S. consumers yearned for one. [b]By Q3 2011, that picture had changed dramatically: Windows was no longer No. 1 in choice preference, and interest among consumers dropped to 25%.[/b] Microsoft has missed the peak of consumer desire for a product they haven't yet released."[/i] <br><br>Sounds like they missed the boat, pal. And who's to say that even that 25% won't plunge further.
        ScorpioBlue
      • RE: I'm not surprised that consumer interest in Windows tablets has plummeted

        @William Farrell
        //techcrunch.com/2011/11/29/forrester-consumer-interest-in-a-windows-tablet-tumbles-but-still-leads-android/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
        William Farrell