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Hardware 2.0

Adrian Kingsley-Hughes

Intel unveils new class of PC - 'Ultrabooks'

By | May 31, 2011, 2:55am PDT

Summary: Intel has used Computex as the opportunity to introduce to the world a whole new class of PC - the ‘Ultrabook™.’

Intel has used Computex as the opportunity to introduce to the world a whole new class of PC - the ‘Ultrabook.’

Note: Yes, note the ™ above!

So what are ‘Ultrabooks?’ They’re mobile systems defined by two words - thin and light. The idea is to take the performance and capabilities of a modern notebook and package this into a ’thin, light and elegant design’ and slap ‘Ultrabook‘ stickers on them.

These ’Ultrabook’ systems will be powered by 22nm Ivy Bridge 2nd generation Intel Core processors which allow the system to be packaged into a shell less than 20mm (0.8 inch) thick, and sell for under $1,000.

According to Intel, systems based on these chips will be available for the holiday shopping season. The first system announced is the ASUS UX21 Ultrabook™. No system specifics were discussed.

Intel Executive VP Sean Maloney has high hopes for this new class of PC:

‘Ultrabooks,” will make up 40-percent of the market by the end of 2012.’

Poll

Ultrabooks ... interested?

Also on the way is a die shrink of the Atom processor lineup. the 32nm Cedar Trail architecture that will bring with is 10+ hours of battery life will be be followed up by 22nm and 14nm architectures. Also in the pipeline are bespoke Atom processors for smartphones and tablet systems.

Notebooks made sense. To some extent so did netbooks. What about ‘Ultrabooks?’ Are they just thin notebooks (along the lines of what Apple is already producing) or are they a true new class of PC?

Press release here.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Intel unveils new class of PC - 'Ultrabooks'
grachious 5th Oct
This Ultrabook sounds and looks interesting. But I need to wait until it's out because I need to know more about it. I also need lots of user reviews though the article has partly convinced me that this gadget has potential to hit the market. Til then, I'll continue to play Angry Birds on the i Pad 2 or think of Italian names or baby boy names unique for my coming nephew who will come out ahead of Ultrabooks. I also need to know about Vancouver postal code so my baby shower gift.
Why don't they just meet with PC makers to design a true and significant evolution of both desktops and laptops or the next step of computing devices ?
Because netbooks while interesting because of their high mobility and low cost in a crisis time, were not why i would call something revolutionnary.
Even the new wave of tablets, while successful thanks to the cult status of Apple, are not that revolutionnary as they are closer to bigger smartphones than to something really new.
And something tell me that those ultrabooks would be a mere evolution of existing devices like either tablets or perhaps notebooks.
What i would like to see is a whole new generation of PC taking advantage of new technologies to offer a whole new level of performances and of capabilities.
I would have really liked that Microsoft take the risk to design a whole new O.S for a whole new generation of computing devices with vastly improved and different hardware. Unfortunately, the very fact that Windows 8 will be probably compatible with the current generation of PC hardware is a clear indicator that it won't be fully optimised, if at all, for a whole new generation of computing devices.
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@timiteh Err, the "new wave of tablets" had nothing to do with any "cult status". Rather they took a revolutionary idea, that of the UI of the iPhone; something meant for fingers, (and sure there were "finger UIs" before, but the iPhone crystallised these ideas, much as the Mac did for the mouse in '84) and applied it for a far larger system. Before this "tablets" were PCs where a pen was substituted for a mouse.

Love it or hate it, the iPad was a totally new KIND of device. The problem for all the "iPad-a-likes" is they don't duplicate the whole vision. For some (Intel in this case) it's the "thin & light" that defines an iPad for others it's the "finger control". The problem is there is more to the iPad than that.

Like the iPod before it, the iPad is part of a whole ecosystem: Where applications are easy to buy and install. Where content (music, video, and "in app" content) is also easy to install. The device syncs back to iTunes. Despite so snippiness here - most end users like this.

The iPad is simple, with very little "computer stuff". There is no user visible file system (and think how many people you know who have no real grasp of hierarchical file systems). Applications are "sandboxed", and any that do deal with files show their own "in app" representations, fully customised to the needs of the application itself. So iPhoto shows pictures, arranged by meaningful user selectable categories. Or your music collection shows music tracks, arranged similarly, by user selectable categories such as "Artist", "Album", "Genre" or "Playlist". The heavy lifting for this is done else where - on a system with a traditional UI.

The iPad is deliberately "lazy", the OS allows applications limited multitasking which gives the illusion of multitasking to the user. Often applications must "hand off" jobs to services within the OS when they are "switched away from". Applications must quit when asked, and have a limited time to clear up - they should restore their state when re-activated. The idea is if the system runs short of resources (RAM) then applications silently quit, saving state. They are still shown as if running. When the user reactivates them they reload and restore state, the only thing the user sees is a slight delay - the illusion is that the app was running in the background waiting for the user all along. When this illusion works (and it seems to always work) the iPad seems like a system without limited resources, where in actual fact it has very limited resources. If this all sounds like "smoke and mirrors"; it is - but what did you expect from "a magic show"? The system ruthlessly limits the demands placed on the hardware, so the user experience is ALWAYS fast and responsive.

Together these things are a revolution in system design. Many, many decisions have been taken away from the user to present the illusion of unlimited resources and constant high performance.

This is no "cult" this is a different way to think about what is important to the user.

"Thin & Light" misses the point utterly.
@jeremychappell: and at least "light" part does not miss the point.
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RE: Intel unveils new class of PC - 'Ultrabooks'
StupidTechZealots-23432415690276115908309621553360 31st May
@jeremychappell The Kool-Aid man busted through my wall this morning. My wife is not too happy. But anyways. He said Ohhh yeeeaaahhh! And he also told me to tell you to quit hogging all the damn Kool-Aid.
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@Stocklone I'll tell you what, you actually read what I wrote. See that there are both positives and negatives to Apple's iPad approach, and they are both covered in what I wrote, and in fact what I've written is just a description of HOW it works, and WHY that's different what others are doing (and is factually accurate).

Then go check your own shirt for Kool-Aid - because you're the one chugging down that particular beverage.

@denisrs How can we be talking MacBook Air - that already uses an existing Intel processor?!
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RE: Intel unveils new class of PC - 'Ultrabooks'
StupidTechZealots-23432415690276115908309621553360 31st May
@jeremychappell I used to make posts like that then somebody called me a pompous ass. And looked at my post and I realized this post does make me sound like a pompous ass. So I quit writing posts like that. So here. I'm going to try to help you too. That post makes you sound like a pompous ass. Best of luck.
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RE: Intel unveils new class of PC - 'Ultrabooks'
StupidTechZealots-23432415690276115908309621553360 31st May
@jeremychappell Also I think the iPad 2 is a fantastic device. Apple just screwed over everyone who said they were going to make a tablet this year with the badass design and specs. The whole tech world did a collective "oh sh*t" when it was finally shown off.
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@jeremychappell
I agree with your post. The tablet as hardware wasn't new but the "System" software + hardware and ecosystem was.

However, the system isn't that hard to copy. They don't have a lot of proprietary interfaces that they can leverage here like they did with the iPod. I'm not sure what the follow-on is from a hardware perspective. I think they will have to turn to software and this will make them more vulnerable to the competition.
@jeremychappell

Thin and light misses the point? I think thin and light are important as evidenced by Nvidia's CEO's remarks about how he sees the Macbook Air as the prototype for how laptops will be in the future. These new remarks by Intel just show that Jen-Hsun Huang was right. Notebooks definitely are going the way of the Macbook Air. Just look at the new Eee X101, even it is trying to be thin and light like a Macbook Air. Btw, I am not even close to being an Apple fanboi.
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Message has been deleted.
bungfinger Updated - 1st Jun
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Message has been deleted.
olePigeon Updated - 1st Jun
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StupidTechZealots-23432415690276115908309621553360 Updated - 1st Jun
  • Flagged
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@Stocklone I don't ONLY use Apple products, and I don't ALWAYS recommend Apple products (so if you're a gamer I'd not recommend a Mac, as an example). My view of a product is about the product, not the logo.

Can you say the same?
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RE: Intel unveils new class of PC - 'Ultrabooks'
StupidTechZealots-23432415690276115908309621553360 Updated - 31st May
@JeremyChappell I do recommend Apple products if it is right for the situation. And actually I just suggested an iPad 2 for my brother who wants a tablet for gaming. At this point Honeycomb is so far behind for apps. And every hardware vendor seems to screw up something which just slows down developer momentum. He is having a ton of fun messing around with my HTC Flyer. I think he would have more fun with an iPad 2. I built a Hackintosh. Had it for 6 months until my wife forced me to put XP or Ubuntu back on it. She really hated OSX. I liked it a lot but still prefer 7. I put it together purely to get a better understanding of OSX so I could give people more informed advice. I even showed MacBook Pro owners cool things they can do with OSX that they had no idea existed. I also really like the glass trackpads on the Macbook Pros as most PC trackpads are a joke. My Toshiba R835 is about the closest I seen but you have to run several third party solutions to get something that kind of sort of is but not really like the OSX experience. So yeah. I try to be well rounded gadget geek.
@olePigeon

well put
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@olePigeon
I'm wondering where the insult was? The guy is clearly an Apple fanatic and calling an apple an Apple seems pretty harmless to me. Call me a fanatic Dad and will I take it as an insult - nope. Just pointing out the obvious in hopes one will take a step back and say "whoooaaa there little doggie! maybe i should relax a little.." I apologize if your nerd alarm went off but flagging a person for pointing something out in a clean and common way is kind of what my point was. .. MUST DEFEND AT ALL COST! APPLE IS KING! ALL BOW TO THE MIGHTY JOBS!! .. I see these posts all the time on here and this was a perfect example_ the article was nothing about a Apple product but someone came in and wrote a full page description of a "holy grail invention by Apple".. and if you believe another product has already taken up the mantle so be it and send in a blurb but don't you think it was a just a little overkill? If i wanted all the specs and to know how an Ipad works I would have hopped over there and checked it out (although I am already knowledgeable on the subject) and if you believe the article is so incredibly wrong based on your assumption and send something that detailed and clearly Apple biased then you might be a fanatic _ his only reason to by another product not Apple was gaming_ really?... and before you start bashing, I like both and just purchased my Mom her first smartphone _ which is a Iphone_ which fits her life style.. do I think the Ipad is a great product? definitely. Would I buy one for my household? absolutely not_ i prize money to much to spend more money on a repetitive household product_ but if one of my kids wanted one for Christmas it would be possible because i think of it as a luxury item as most do I believe.. So on to the big question: Do I believe it is revolutionary? Not by a mile_ and therein lies the entire reason i did not post anymore than I did before_ because this article is not about whether I think the Ipad is revolutionary or not and to argue the point is ridiculous when the article isn't about it_ so_ irrelevant.. unlike all who hop on here and write their own articles under articles already written I have a life and kids and a job that require me to work and not play on the computer all day and write long professions of loyalty to one side or the other_ so my comment was quick and to the point as I want my life to be and this will be my last wasted breath on the subject_ peace
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@bungfinger Tell ya what - actually try reading it. Then realise that there are positives and negatives (and I've not glossed over either). Then try and find something factually inaccurate.

Yes there is opinion in there, but (given how many people have bought these things - especially people who've never owned a Mac) this isn't exactly a "radical" point of view.

Now who's the biased one?
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Pete "athynz" Athens Updated - 1st Jun
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@jeremychappell
maybe you should read what i put also.. again_ the point wasn't whether or not i believe or disbelieve your post (article)_ factually, your post was full of them and all correct based on what I know_ but, also full of opinion which is not a bad thing and what this forum is for.. just seems like a puff piece for apple and less about the article to me.. but that is also just an opinion.. my opinion_ and in response the bashers (not you - yours was to the point and i respect that but below) came in droves to deem me an ABAer and zealout which was more to what i was saying in the first place.. again, i like the Ipad but don't see much relevance in debating it in a non-Ipad article..

don't see how i'm being biased by pointing that out..

(man, sucked in again.. just had to see the replies didn't i)
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RE: Intel unveils new class of PC - 'Ultrabooks'
Pete "athynz" Athens 31st May
@bungfinger And you thought that one up all by yourself, didn't you? And I gotta tell you those counterpoints to his post you came up with - priceless! Oh wait, all you did was insult the guy like some middle school child pumped full of sugar and jacked up on Mountain Dew... Imagine that, yet another ABAer troll who doesn't bother to read.
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@athynz
well put sir. and your defense of something i wrote which contains no useful input and is intentionally degrading was well thought out and concise and adult like, eh? my post had nothing to do with you or any opinion you had (which was none) and yet you felt the need to hop on and berate someone who hadn't typed a single word toward you _ that seems to me the very definition of troll.. your like one of those kids who follow the bully around and say "yeah man! what he said!" who if they were on there own would get smacked around like a little school girl..

where was i insulting again?
and you contributed what to this thread?
so be it..
If the ultrabook is truly a die-shrunk, low power high integration, high performance PC, and the 'ruggedness' (if that is an appropriate term) of a typical notebook is not reduced in order to make this, then it looks good. I recall the Sony Vaio being thin and high performance, and many people liked it, but it was very delicate and easily broken. It's important that a portable computer be rugged to at least a minimum degree. I say this as an employee who has to carry and use a notebook. I do not want it to be easily broken.
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@opcom The processor should have no effect on this, it's about good industrial design. You need to make it very rigid, with good thermal properties. This pretty much always makes it cost more...

But the size of the processor isn't really much of an issue (and smaller should be better anyway).

Personally, I'd choose a ThinkPad over a Vaio for exactly the reason you're talking about.
*yawn*
Anyone else think this might be a bit of a misnomer? I came in thinking I'd see super high-powered laptops that could rival desktop components or something. Ultra doesn't really imply thin & light.
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@Aerowind
Yes, agreed.
I thought the same.
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Since you mentioned Apple (even though there was no direct comparison), I can't see why they should be compared, as the only thing, in my viewpoint Apple has going for it, is design and weight.
They still choose to use older gen Intel processors (core2duo) and not current gen.
I know i'd rather have the latest, more powerful system that uses less power and i'm sure there will be some great designed and appealing ultrabooks emerging soon enough.
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If that's the definition...
Naryan 31st May
If part of the definition of an "Ultrabook" is that they are ALL under $1000, then yes I'm definitely interested in mid/low range Ultrabooks for around the $700 mark.
I could Give a rats ass about what lable is on it.. make it cheap and make it stable and make it work well, kind of like an old engine for a car before they put assloads of computer stuff in em.....I had that problem with the Kool-Aid guy, then I stopped putting the LSD in it, not as much fun, but it saved on repair costs... as for Apple, I would argue an analogy of a born again upperclass wife with extremely powerful thigh muscles...they not revolutionary, but their legs are closed so tight, and so expensive you never get to investigate whats inside...
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is it me?
bungfinger 1st Jun
or is mark schlereth moonlighting under the pseudonym Adrian Kingsley-Hughes ..
I'm disappointed that the Dell Adamo isn't included in these comparisons to the Air. For the last two years I've consistently received compliments on my Onyx Adamo, and even with it's paltry 1.4 GHz dual core processor and since it has an SSD it still beats the pants off of recent disk based core i5 systems. It's got a great screen at a nice usable 13 inches and is still small and light enough to carry around without a bag, as a true notebook should be. I do look forward to this becoming a whole "class", but Dell challenged that thinking 2 years ago, and before that Voodoo had an elegant ultralight as well, that was priced out of reason-ability for the times. Given that my Adamo is showing it's age in wear and tear, I will probably consider a 13 inch ultrabook when they're available.
This Ultrabook sounds and looks interesting. But I need to wait until it's out because I need to know more about it. I also need lots of user reviews though the article has partly convinced me that this gadget has potential to hit the market. Til then, I'll continue to play Angry Birds on the i Pad 2 or think of Italian names or baby boy names unique for my coming nephew who will come out ahead of Ultrabooks. I also need to know about Vancouver postal code so my baby shower gift.

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