Intel: We love you, iPhone!

Intel: We love you, iPhone!

Summary: Earlier this week at the Intel Developer Forum in Taipei, Intel's Shane Wall and Pankaj Kedia slammed the iPhone and the ARM processor. Now Intel is going all out to fix relations with Apple.

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Earlier this week at the Intel Developer Forum in Taipei, Intel's Shane Wall and Pankaj Kedia slammed the iPhone and the ARM processor. Now Intel is going all out to fix relations with Apple.

Here's the offending comment:

"The shortcomings of the iPhone are not because of Apple," Intel's director of ecosystems for its ultra-mobility group Pankaj Kedia said at the Intel Developer Forum in Taipei, Taiwan. "The shortcomings of the iPhone have come from ARM."

The comment followed statements from Shane Wall, Intel's VP, mobility group and director strategic planning, platform architecture and software, ultra-mobility group, on the device's lack of oomph. "Any sort of application that requires any horse power at all and the iPhone struggles," he said.

Kedia didn't just stop at the iPhone, claiming ARM was a malaise afflicting smartphones in general. "The smartphone of today is not very smart," he said. "The problem they have today is they use ARM."

The discussion came after Wall's keynote. "If you want to run full internet, you're going to have to run an Intel-based architecture," he had said, claiming that Intel processors achieved two to three times the performance of ARM equivalents.

Well, it seems that this isn't Intel's view, and that Shane and Kedia might have spoken out of turn. This is what was posted yesterday on Intel's PR Chip Shots message board:

Anand Chandrasekher issued a correction on comments made by members of his team yesterday at Intel's Developer Forum in Taiwan. As general manager of the Group responsible for Intel's ultra-mobility products, he acknowledged that Intel's low-power Atom processor does not yet match the battery life characteristics of the ARM processor in a phone form factor; and, that while Intel does have plans on the books to get us to be competitive in the ultra low power domain - we are not there as yet. Secondly, Apple's iPhone offering is an extremely innovative product that enables new and exciting market opportunities. The statements made in Taiwan were inappropriate, and Intel representatives should not have been commenting on specific customer designs.

Don't you get the feeling that Intel needs Apple more than Apple needs Intel? Maybe Apple's purchase of P.A. Semi earlier this year has made Intel a little worried.

Topics: Hardware, Apple, Intel, iPhone, Mobility, Processors, Smartphones

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5 comments
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  • Without Intel Apple fails.

    Who wants a Mac that cost more and is slower than a PC?

    Oh wait a minute...

    Ok. Who wants a Mac that cost more and is much slower than it is now?

    Without Intel CPU's the Mac platform is an under performing failure.
    T1Oracle
  • Put down the crack pipe Adrian

    Wants, of course, needs, no, needs more, keep your day job unless this is it :-)
    Johnny Vegas
  • Well it is official.

    Adrian is a dyed in the wool Apple koolaid drinker. Have fun with your new friends.
    CrashPad
  • RE: Intel: We love you, iPhone!

    Apple could turn to AMD processors... just sayin...
    notlehs
  • RE: Intel: We love you, iPhone!

    Both ARM and Intel have it wrong. The iPhone, or other smart phones (Android, Nokia, Blackberry) will never get to be full Web 2.0 devices using either chips. The only way to get there is to redo the CPU architecture so it performs well with object oriented software. Existing hardware and object oriented code do not play together in the same sandbox since they are twelve years apart. When Apple's Newton (first PDA) came about, Apple went and invested in ARM...that was about 20 years ago. The market is screaming for a smart phones which can run Web 2.0 like PCs for a whole day on a single battery charge.

    There are some startups out there which solved the problem. They can run a CPU 1,000% faster and use 20 times less battery power. All is needed is a byte 'thinking outside the box'



    Manuel Vexler
    CEO Vivaja Technologies
    mvexler@...