iPad - It's official!

iPad - It's official!

Summary: It's official - Apple's tablet is called the iPad ...


Special Report: Apple Tablet

It's official - Apple's tablet is called the iPad ...

Check out the iPad image gallery!

OK, now that Apple's iPad event is over, it's time to take a closer look at the device.

  • It's a tablet with a 9.7 inch multi-touch capable LED-backlit screen uses IPS (In-Plane Switching) technology, which will give a 178-degree viewing angle
  • Device looks like a bit iPhone/iPod touch
  • Height: 9.56 inches (242.8 mm) | Width: 7.47 inches (189.7 mm) | Depth: 0.5 inch (13.4 mm)
  • Weight:1.5 pounds (.68 kg) Wi-Fi model; 1.6 pounds (.73 kg) Wi-Fi + 3G model
  • Based on iPhone OS (so that means no background apps)
  • It's powered by a 1GHz Apple A4 chip (need to know more about this)
  • Comes in 16GB, 32GB and 64GB models, and both available as WiFi/cable only, and WiFi/cable/3G
  • Pricing is as follow: WiFi only: 16GB: $499 | 32GB: $599 | 64GB: $699 WiFi + 3G: 16GB: $629 | 32GB: $729 | 64GB: $829
  • Solid-state storage
  • 3G carrier is AT&T (boo!) - 250MB data per month: $14.99, unlimited $29.99, no contract, can cancel at any time
  • All 3G models are unlocked and use new GSM micro SIM cards
  • 10 hour battery life, over a month of standby
  • All iPhone/iPod touch apps shoukd "run out of the box" and scale using pixel doubling
  • No camera
  • Availablility: 60 days worldwide (WiFi models)

Thoughts, concerns and full tech spec -->

Thoughts ...  

OK, I'm not Apple fanboy, but I think that the iPad is an idea that has legs. Let me explain:

  • The device is sexy, something that you expect from an Apple product
  • The entry price is super-sweet at $499, making Amazon's Kindle and B&N's Nook not only look like Flintstones tech, but expensive Flintstones tech
  • Compatibility with current iPhone apps was a good idea because it prevents fragmentation on the platform
  • I'm kinda concerned that Apple didn't manage to come up with a UI that would do away with a physical keyboard. That's worrying. However, Apple's not only already managed to sell a device with a sub-par UI (iPhone), the dock/keyboard means that you've got a choice
  • This is going to put serious pressure on the higher-priced netbooks simpley because the $499 price point opens up Apple ownership to a huge new market segment
  • Bespoke iWork apps for the iPad is a killer idea. Streamlines Mac/iPad integration. Price per app ($9.99) is spot on


  • The name. The jokes started within seconds of the name being announced, and #iTampon was a Twitter trending topic before #iPad was. And there's a ready-made joke for it based on a Mad TV stetch from 2007
  • Data carrier is AT&T ... more pressure on a network that's already on its knees in some places already
  • 250MB for $14.99 plan seems generous, but start downloading YouTube or streaming video from iTunes and it's nothing
  • Battery life at 10 hours isn't that special
  • Usability of the on-screen keyboard
  • Still no Flash support - Apple and Adobe need to get their act together, Flash is critical to a good web user experience, especially for content creators/consumers
  • That the device is one big iTunes lock-in for customers - apps, ebooks, subscriptions to newspapers and magazines

Tech Specs:

Height: 9.56 inches (242.8 mm) | Width: 7.47 inches (189.7 mm) | Depth: 0.5 inch (13.4 mm) Weight:1.5 pounds (.68 kg) Wi-Fi model; 1.6 pounds (.73 kg) Wi-Fi + 3G model

9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology 1024-by-768-pixel resolution at 132 pixels per inch (ppi) Fingerprint-resistant oleophobic coating Support for display of multiple languages and characters simultaneously

1GHz Apple A4 custom-designed, high-performance, low-power system-on-a-chip

Built-in 25Whr rechargeable lithium-polymer battery Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music Charging via power adapter or USB to computer system

16GB, 32GB, or 64GB flash drive

Dock connector 3.5-mm stereo headphone jack Built-in speakers Microphone SIM card tray (Wi-Fi + 3G model only)

Accelerometer Ambient light sensor

Wi-Fi (802.11 a/b/g/n) Bluetooth 2.1 + EDR technology

UMTS/HSDPA (850, 1900, 2100 MHz) GSM/EDGE (850, 900,1800, 1900 MHz) Data only2 Wi-Fi (802.11 a/b/g/n) Bluetooth 2.1 + EDR technology

Location: Wi-Fi, digital compass, assisted GPS (Wi-Fi + 3G model), cellular (Wi-Fi + 3G model)

Frequency response: 20Hz to 20,000Hz Audio formats supported: AAC (16 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (16 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, AIFF, and WAV User-configurable maximum volume limit

Support for 1024 x 768 with Dock Connector to VGA adapter; 576p and 480p with Apple Composite A/V Cable, 576i and 480i with Apple Composite A/V Cable H.264 video up to 720p, 30 frames per second, Main Profile level 3.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats

Viewable document types: .jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel)

Arsenic-free display glass BFR-free Mercury-free LCD display PVC-free Recyclable aluminum and glass enclosure

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Topics: Hardware, Laptops, Mobility, Tablets

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  • WOW! a giant iPhone/iPod Touch that does not fit in your pockets.

    Simply amazing.

    What is it good for? I am still missing the picture on this one.
  • All that hype

    For a giant iPhone? :(
    Galactica Actual
  • Love the superficial analysis

    Great name (it was predicted by somebody awhile
    back, I don't know who.)

    Very cool design, very cool operation and very
    cool delivery of the web.

    Whole web page delivery? I don't get that now.
    Can't wait to see how that works.

    Is this a winner?

  • Adrian, you forgot something huge. Where is the "KILLER" App?

    What is it that you are claiming is the "killer app".
    I didn't notice anything killer about this and who is going to like the non 3G speeds at that 500.00 price point?
    You were the only blogger to show much Apple love today. I'm trying to follow your logic on the "high end netbook" market...really think this will take it over and that it's even that big?
    Windows 7 man
    • I'll give you the killer app ...

      ... iWork for iPad.

      Who currently are the biggest tablet users? Doctors, insurance industry, environmental scientists ... this device, along with a cheap "office suite," combined with the price, makes this a compelling buy.

      Then there's the huge market segment that the price opens up.

      I'll have more thoughts on this topic soon ...
      Adrian Kingsley-Hughes
      • Doctors and insurance companies still using Office....

        Microsoft, Windows, and Office are still firmly planted in these places and iwork is foreign to all but a small majority.

        I think the lower cost HP Slates would beat this hands down in a healthcare related enterprise or elsewhere.

        Tell me, given that Office 2007 sold extremely well, to little fanfare here and mostly negative "retraining, what was MS thinking" blogs (had the ribbon been Jobs idea, it would be brilliant ;) ), but what makes you think that lower cost pads or slates are not going to take the majority of that market, as they have so far in the past?

        I really think that brushing off Windows 7 for lack of a killer app was significant Adrian.

        It spoke volumes because it came from the guy that normally would have found time for a blog on all the fantastic things in windows 7 and they are there...power savings alone are selling corp. heads with huge dollars in savings. The OS...I'm truely not a fanboy, even with my nic, I just can't use XP now. It's then I realize how many things, hundreds of them are right about Windows 7 and it's very secure.
        Win7, Office 07...or 2010 and windows Live and I'm happy.
        Love the outlook connector. All of my web email has it's own folder on Outlook 2007 and I can use Outlook to send from any of them.
        Skydrive is awesome...tons of storage...the list goes on. sorry off topic, but I was saying it's strange how you, the level, no biased, most neutral guy on staff seems to be scooching more and more to one end of the teeter totter.
        Windows 7 man
        • You're right

          had Jobs given the world the Ribbon first, people would have gobbled it up.

          Since it was Microsoft, we get nothing but moans from the vocal majority.

          And I do have to say that last I was in to see the Doc, him and his staff were utilizing tablets running Windows XP with Office 07.
          The one and only, Cylon Centurion
        • Adrian has little credibility to talk about Apple

          I hate when people use "you must work for company
          X"/"you must be paid by company X" to give these
          analyses or write this or that. I myself have been
          accused of doing that (falsely, of course) ,
          especially by open source jihadists.

          However, Adrian's benevolence towards Apple has
          started to look tooo suspicious. It's just a
          constant. I hate to say this, but it looks he is
          in Apple's bloggers payroll. I say this after
          about 2 years following that trend. Yep, there is
          one blog post here and there apparently
          criticizing Apple, but I guess that's just a

          iWorks, a killer feature? What's this guy smoking?
          • Another huge downside with the "ipad" is no Multi-tasking..if Adrian..

            is saying these have a huge future in the hands of doctors and nurses etc. he has forgotten that for over 15 years people have grown used to running multiple apps. With no background apps, I don't see how this could attrack enterprise customers
            Windows 7 man
      • THE killer application will be...

        The killer application for tablets will be when you can "print" a document directly to your tablet (from your desktop) as easily as you can print to a printer (or easier). If you add the ability to "beam" the document between tablets, you have covered hand-outs at meetings, too. A device like this could replace most paper used in offices.

        Seriously, companies will line up in droves to supply everyone with a tablet if they can eliminate the ongoing labor expense, maintenance contracts, supply costs, and hassle of networked printers.
  • Flintstones tech.

    I don't think this makes the kindle "flintstones tech". The E ink technology is what makes the Kindle a true reader. It is a super sweet reading experience with absolutely 0 glare factor, even with the Sun directly overhead beating down.
    The electronic paper/ink can't be duplicated with this device and I think people will quickly find that reading on an electronic device requires a single purpose device to make it enjoyable and eye strain free.
    Windows 7 man
  • No GPS? Strike 1. No camera? Strike 2. AT&T Strike 3.

    We're back to the stupid cell-tower/wi-fi triangulation of the first iPhone? Most useful travel applications on the iPhone use your current position. Why did they improve the map application and then leave out the GPS? Why would they remove hardware features that the iPhone already has?

    And where is the damn camera? Nearly every netbook has a built-in camera. When you're away from your family, nothing beats a video call home at the end of each day. Even teenagers won't want a personal device that doesn't have a camera. They dropped the ball on that, big time.

    And using AT&T again... OMG. Are they incapable of learning?

    They should have simply taken the guts from an iPhone (intact) and put it in this enclosure with a tweak for the larger screen and a bigger battery. Instead, they just had to mess up a good thing. This reeks of an iPhone version 1.0 repeat. It's another case of Jobs' deciding what people need and again not having a clue. Again, we have to wait for the smarter people at Apple to talk him into adding the features he arbitrarily left out of version 1.

    This seriously could have eaten the markets for both netbooks and e-readers in one bite if the boss at Apple didn't make such stupid decisions. As it is, I will wait for version 2 where they add in the things they stupidly left out of this version.
  • RE: iPad - It's official!

    One more strike against it - lack of storage. It would sure be nice in a tablet of this size to at least include the option of expandable storage - especially for the 16gig model. Where is the SD slot for upgradeable storage, or - *gasp* transfering files to and from easily? Not all of us are tethered to a dock, or within constant range of a 3g or wi-fi access point.. With most netbooks coming standard with upward of at least 160 gigs, this seems.... lackluster to say the least.

    Apple dropped the ball on this big time. I really expected more than an oversized ipod touch out of them.

    Is it sexy - hell yeah, but for reasons listed above and in earlier posts, I'll pass - until they add the features that people really want and NEED in a tablet.