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Hardware 2.0

Adrian Kingsley-Hughes

Just what's so special about Apple RAM to justify the crazy price?

By | December 31, 2007, 8:21am PST

Summary: Sheesh! What is it about Apple RAM that makes it so ridiculously expensive. $700 to upgrade a 2GB iMac to 4GB. What is this, RAM for millionaires? Is it coated with precious metals and stones and come in a box lined with albino tiger cub fur or something?

Sheesh!  What is it about Apple RAM that makes it so ridiculously expensive.  $700 to upgrade a 2GB iMac to 4GB.  What is this, RAM for millionaires?  Is it coated with precious metals and stones and come in a box lined with albino tiger cub fur or something?

Seriously, when Dwight Silverman said that Apple charges $850 to upgrade an aluminum iMac to 4 GB when configuring a new unit, I thought he’d had too much mulled wine over the Holidays, but no, he’s right - an upgrade will set you back $850 notes.  Then I thought that this must be some kind of mistake, and that other systems are offered with more sensibly priced RAM upgrades - nope.  It doesn’t matter what you seem to start with, memory upgrades are insanely priced compared to what they should be across the board.  For example, 4GB of iMac compatible RAM from Crucial is a reasonable $150.  There’s cheaper RAM available, but I’ve leaned that when it comes to RAM, buy cheap usually means buy twice.

But if you think that’s insane, check out the Mac Pro.  An 16GB Mac Pro costs a whopping $4,500 above the base price of $2,499.  The same amount of RAM from Crucial is only $1,420.  Sure, 16GB of RAM is a bit extreme, but I really can’t for the life of me figure out what the extra $3,000 buys you (factoring in $80 for fitting the RAM, with again, is crazy).   

Just what’s so special about Apple RAM to justify the crazy price? 

I’ve taken a quick look at the prices that Apple charge for other upgrades, and while they’re high, they’re the usual “OEM high” that you expect, but nothing else seems as stratospherically priced as Apple RAM.

Ridiculous.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

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Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

Talkback Most Recent of 83 Talkback(s)

  • Always been the case
    Sometimes I get the idea that Apple really doesn't want to seel the extra installed RAM. It's the only reason I can think of for the rediculous prices.

    Luckily, Apple usually makes it relatively easy to install RAM (Mini excluded). Another way to get RAM installed cheaper is to buy from some of the Mac online sellers. It"s not uncommon to see big RAM upgrades for very modest cost.
    ZDNet Gravatar
    j.m.galvin
    31st Dec 2007
  • Maybe
    Sometimes I get the idea that Apple really doesn't want to seel the extra installed RAM. It's the only reason I can think of for the rediculous prices.

    Maybe, then again maybe it's that the most often upgraded part is the RAM. So why not make a large profit on what you sell most?

    Though I'd also think most people can, or know someone who can, install additional RAM after they purchase the Mac.
    ZDNet Gravatar
    Badgered
    31st Dec 2007
  • I agree
    This in not a business they want to be in, so make people go elsewhere. Even when I
    purchase at a retail store, the people suggest I purchase extra memory elsewhere.
    ZDNet Gravatar
    cashaww
    31st Dec 2007
  • Typical Apple
    Most nontechically minded don't know that RAM is one way to extend the useful life of a PC. Apple has their customers largely conditioned to not thinking of upgrades to existing hardware. If they make the RAM affordable, many customers will order it whereas they almost assuredly won't upgrade themselves. Thus they will buy the next overpriced Apple PC instead. Apple makes money. Plus most will never figure out how inexpensive RAM actually is and assume that all RAM is expensive. Typical Apple manipulation of their customers/ taking advantage of their customers' trust and lack of knowledge.
    ZDNet Gravatar
    Sonny Maou
    31st Dec 2007
  • ZDNet Gravatar
    ýlysdexia
    2nd Jan 2008
  • Cheap Ram
    Actually, Crucial Ram is pretty rock solid ram. I've had less problems with Micron ram than any other brand. (Crucial is the sales arm of Micron.)

    That being said, $850 for a ram upgrade is insane. Plus since Macs are now using the same Intel based architecture as PC's I imagine the Ram is probably the same exact ram you would find in your run of the mill PC.

    Is it just me or does it seem like Apple is starting to treat it's Fan base in the same way the RIAA treats its customers?
    ZDNet Gravatar
    gcolby
    31st Dec 2007
  • Now wait a minute...
    they are not suing their customers yet for buying ram elsewhere !!!!
    ZDNet Gravatar
    mrOSX
    31st Dec 2007
  • ZDNet Gravatar
    Badgered
    31st Dec 2007
  • The way things are going....
    ...they might just do that silly
    ZDNet Gravatar
    ing.chatboy@...
    2nd Jan 2008
  • Since day 1 of the Apple online store
    The prices for extra RAM have been ludicrous.

    At the same time Apple led the way in easy access to RAM slots. The little door on eMacs and iMacs, the drop down side on Powermacs, & the no tool lift off keyboard on the iBook all made it quite easy to add RAM.

    It all makes you think that Apple would just as soon never sell extra installed RAM but, if somebody really wants it, they'll oblige - at a high proce.
    ZDNet Gravatar
    j.m.galvin
    31st Dec 2007
  • RE: Just what's so special about Apple RAM to justify the crazy price?
    I've tried all of the Mac RAM vendors, and I keep coming back to Ramjet (macmemory.com). Being Mac focused, they know more about the upgrades than Crucial, and they carry some of the more specialized RAM modules (6GB MacBook kits) that Crucial does not.
    ZDNet Gravatar
    MacAdminX
    2nd Feb
  • RE: Just what's so special about Apple RAM to justify the crazy price?
    This is exactly the reason. Apple cannot be mass consumer products company. It will always remain the high end niche player.

    People like google and msft will take the coolness from apple to the market.
    ZDNet Gravatar
    njuneja
    31st Dec 2007
  • RE: Just what's so special about Apple RAM to justify the crazy price?
    Nothing. Which is why I just ordered another 2 GB for my Mac Pro from Crucial
    ZDNet Gravatar
    gfeier
    31st Dec 2007
  • Try Other World Computing...
    I've gotten very good deals from OWC. I always order my Mac's with the minimum RAM and buy separately from OWC. If you're afraid of doing it yourself, you should be able to find a friend or associate who can do it for you, It's not rocket science after all. The only exception is the Mac mini, what a pain in the arse.
    ZDNet Gravatar
    gtdworak
    31st Dec 2007
  • Agreed
    OWC is a class outfit with superb prices, excellent and knowledgable service, and top quality products.
    ZDNet Gravatar
    j.m.galvin
    31st Dec 2007

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