Microsoft: Apple lawyers tried to stop ads

Microsoft: Apple lawyers tried to stop ads

Summary: According to Microsoft COO Kevin Turner, Apple lawyers tried to get Microsoft to pull one of the Laptop Hunter ads:


According to Microsoft COO Kevin Turner, Apple lawyers tried to get Microsoft to pull one of the Laptop Hunter ads:

And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? “Oh, I'm looking to spend less than $1,000.” Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.

And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)

I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.

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Did it happen exactly like that? I doubt it, but even if there's a grain of truth to this story, Apple is feeling pretty threatened by these ads.

It also seems that Microsoft will be taking the fight to Apple's doorstep:

And we're going to showcase this opportunity of Windows simplicity, choice, value, and partners. And stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores this fall. Stay tuned, just stay tuned.

This could be a very interesting move for Microsoft. Strategically placed retail stores could give Windows 7 a lot of effective exposure, which combined with tactical pricing, could give the Redmond giant a chance to claw back market share.

What's interesting is that Microsoft waited until Windows 7 was on the horizon before mounting an effective ad campaign against Apple. Apple ads had made a laughing stock of Vista and Microsoft knew it couldn't counter it, but Windows 7 is a different product and it seems that Microsoft has the confidence to really market this product and go against Apple and the Mac.

Topics: Microsoft, Apple, Operating Systems, Software, Windows

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  • 13" MacBpok Pro, 15" price shown?

    Looks like a 13" MacBook Pro is shown, but the 15" price follows.

    Could that be true? I know that my wife's 13" loaded up didn't cost near
    the price shown - even with AppleCare.

    As for the stores, who will they serve? Consumers? IT types? What
    products besides Office, Windows and Zunes? And will it be as clean as
    an Apple Store or as cluttered as a MS product box?
    • Quite a bit of stuff actually

      Microsoft sells a slew of accessories such as mice, keyboards, headsets, etc. I have had a MS wired keyboard and wireless mouse for 2 years and never had an issue.

      Don't forget the Zune HD is on the horizon and it looks gorgeous. If the price is right, it will be one heck of a competitor for the iPod touch.

      There will probably be a good selection of affordable and high end PCs/Laptops to competete with Apple's overpriced alternatives.

      Oh and a little video game console called the XBox 360.

      I doubt MS would invest in a retail store if all it was going to sell is "Office, Windows, and Zunes."
      • It's obvious

        they'll also be partnered with the OEMs and showcase PCs from HP, Dell, Acer, etc... Which will make it even more interesting sitting next to the Apple store.
        • They better do more than their last attempt.

          I went to the previous MS store in San Francisco and it was pretty ho-hum. Mostly software displays and not much hands-on stuff. I sure they could make it like Disneyland if they put enough money into it. If they open a store adjacent to an Apple store I can imagine the signs in the windows.

          I'm with stupid -> <- I'm with stupid
          Mac Hosehead
      • X-Box 360?

        You mean the one console that had to have a billion dollars set aside for repairs?

        Have you had a Red Ring of Death Lately?
        • If he's bought one with a Jasper motherboard...

          ...I doubt it.

          Can we get back to 2009 please?
          Sleeper Service
          • Here, here

            Very nicely put :)
        • RE: ring of death

          Yes I did have a red ring of death lately, and Microsoft sent me a
          prepaid shipping box to pack it in to send off to them. Had a
          replacement XBOX back in-house less than a week after I sent my
          red-ringed XBOX to them. So, what's your point?

          Yeah the early XBOXes have serious quality issues, but at the same
          time MS is covering them under a 3-year warranty. I purchased an
          original launch-day 360. To date I have now had 2 red ring issues, but
          they were both covered and since replacement units also include
          warranties I am still covered today. It is inconvenient? Yes. Should
          they have payed more attention to build quality? Yes. Are they taking
          a billion dollar write-down to ensure their customers are covered?
          • my xbox has been reliable

            I got an xbox two years ago and haven't had a
            problem. It plays every game I put in it till I
            beat it or get distracted by one that's even
            better. The xbox is something Apple has no answer
            for since they don't make any kind of game console
            and it will be a huge draw for younger crowds. It
            would be smart of MS to use it to generate
            traffic, just don't let it take over the store.
          • I wasn't aware that

            Apple even cared about the console market. Is there some Apple system out there that I've never heard about? :O

            (Bet I'm not cool enough to have one D: )
            Michael Alan Goff
        • Nope

          Don't own the beast... too $$$$ for something that can break down too easily.

          I have HOWEVER fixed one recently for a friend that went Code 0103.
      • And I'd be willing to wager...

        nothing else that wasn't M$ branded without some special arrangement (i.e. selling themselves to M$)
      • What was the original topic?

        Oh yes, you can't buy a Mac laptop that's equivalent to a PC laptop for a given amount of money.

        Honestly, they are correct. I can buy the $1,499 Mac laptop and run Windows, OS X, Linux and other x86 OSes. Or I can buy the $1,499 Windows laptop and run Windows and Linux (maybe). Feels like a fair deal to me as far as equality in the products goes.

        And, since they were both $1,499, how is it that Apple's laptops are overpriced?

        My personal laptop runs Linux, so I don't care either way, but Microsoft's ads are misleading and that is the problem.
        • How are they missleading

          The prices they show are on the level. and never have I seen a 1499 windows based laptop in the ads... And btw you can buy the same laptop with a 14.0 inch screen what apple buys for their mac at best buy. its the asus Model: U81A-RX05 for 649.99 a friend of mine has the mac laptop and we took both apart and even the part numbers on the compments was the same.
    • One Thing Microsoft Stores Won't Have

      Those obnoxious jerks in the back of Apple stores that call themselves "Geniuses".
      • Um, hmm.

        No, they're going to be called "Gurus."

    • Just the facts, M'am

      When Apple lowered the price of the MacBook, Microsoft's ad
      became factually incorrect--and that is really all there is to it. Not
      that MS ever worried about the truth...
      • it did?

        How did Apple lowering the cost make the ad factually incorrect?
  • It's not MSFT driving it down, tho

    It's the economy. This Turner guy was taking credit a little too quick.
    • Don't be so quick to write off the price on the economy

      I make enough money to spend on a $1500 laptop and I am still impressed by what I can get for $300. I don't use a netbook for my main computer so it doesn't need to have 115 GB of ram and 2TB of drive space. Even my father will get along just fine with a $300 netbook. Buying Apple just because it is 'Apple' is a plain brain dead thing to do and only a fool purchases a computer just because it cost more.