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Adrian Kingsley-Hughes

Microsoft sets pointless 25-PC upgrade limit for Windows 7

By | June 29, 2009, 12:37pm PDT

It never fails to amaze me how Microsoft can make things far more complex for the end user than it needs to be. Take the Microsoft Windows Upgrade Option that was announced last Friday where you can buy a PC now and upgrade it to Windows 7 when the OS comes out. This is great for the home user, but it leaves small businesses and organizations out in the cold.

The reason is an arbitrary limit set by Microsoft which sets a 25-PC limit on upgrades. If you have more than 25 PCs to upgrade, then you are pushed into volume licensing. Microsoft didn’t make this clear last Friday, but left it to OEMs to pass on the message to consumers.

HP:

You may order one upgrade kit for each eligible computer. However, if you are a computer administrator ordering on behalf of your company or organization, you may order a maximum of 25 Windows 7 Upgrade Kits for 25 eligible computers purchased during the eligibility period. If you need more than 25 upgrade kits, contact Microsoft about a volume license. For more information, go to www.microsoftvolumelicensing.com/userrights for Microsoft volume licensing.

Dell:

Is there a limit on the number of tags I can order?

Yes. Only one Dell Windows® 7 Upgrade kit is allowed per service tag. In addition, the number of Dell Windows 7 Upgrade kits allowed to any one customer is capped at 25 per physical address. Customers with more than 25 PCs are encouraged to pursue Volume Licensing.

Sorry, but I don’t get why this limit exists. Why does the upgrade process need to have the number of upgrades capped at 25, especially during these troubled financial times.

Note: When Vista was released Microsoft actually set the upgrade cap at 5, so this could be seen as a better deal … of sorts …

I can’t understand what’s wrong with “one eligible PC, one upgrade,” which seems to me like the simplest way to handle things. Personally, if I were looking at buying 25+ systems, I’d let my dollars do the talking and only give my money to an OEM in return for an assurance that I’d get hassle-free upgrades. After all, it’s the OEMs that manage the upgrade scheme.

Microsoft has a good product in Windows 7, but seems set on fumbling the launch, first by setting upgrade prices too high, and now with this arbitrary limit of upgrades.

[UPDATE: A Microsoft spokesperson just got in touch with me to remind me that the upgrade limit applies only to consumers and small businesses. Well, that's my point exactly. While there aren't going to be many consumers buying 25+ systems, it's entirely possible that small businesses or small organizations might, and this limit gets in their way. This is why I find the limit to be arbitrary and pointless.]  

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: Microsoft sets pointless 25-PC upgrade limit for Windows 7
azoldak 15th Jul 2009
Microsoft is foolish. They're presenting another buggy product. Using Vista is like using a VCR tape in a DVD player. It a terrible product.

At this point, they'll have to pay me in order to use their products. I have no interest in buying Window 7 or recommending it to anyone. I'm waiting for something better to come along until then I'll stick to my old pc with the crappy Vista system.
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Come on Adrian: Yet again another W7 limitation?
Dietrich T. Schmitz Updated - 30th Jun 2009
Well that is what it looks like. There's the word right at the top of the page in the title of this story even.

Can't wiggle out of this one Windows Folks.

Of course, I will make the obligatory reference to the fact that there are no such license limitations for the use of Linux Distros whatsoever.

May I recommend please, try Ubuntu 9.04 before you embark into an upgrade to W7, which is looking more complicated by the day.

Thanks Adrian.

And thanks Microsoft for helping all the more with making Ubuntu 9.04 an easy choice: no limitations.

Dietrich T. Schmitz
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No limitations
GuidingLight 29th Jun 2009
well, except for the Operating System itself.

I can see why they need to give it away fro free...
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LOL
Hallowed are the Ori 29th Jun 2009
Yeah... they give Ubuntu away for free, and people still prefer to pirate Windows.
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re: LOL
n0neXn0ne Updated - 29th Jun 2009
That says more about their up bringing than Ubuntu.

9 time out of 10 folks how will steal will lie. Ask them if what they stole was worth it, the answer will be yeah.

^o^

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where did you get that statistic?
shadfurman 30th Jun 2009
Are you one of the ones that lie and steal, or are
you just THAT self righteous?
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I believe you're a little confused
InAction Man 29th Jun 2009
XP is being given away for free.

But Linux is free right from conception. Free is in it's DNA.
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InactionMan
Cylon Centurion 29th Jun 2009
Free doesn't always mean better... It's all in the user.
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Agree!
InAction Man 29th Jun 2009
But trust me, if all OSs had a price and Linux was the most expensive it would still be my first choice, by far.
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Thats why choice is good
bobiroc 29th Jun 2009
Not every OS is good for Everyone. If someone chooses Ubuntu (for example) for their home desktop who am I to stop them. Or even some other OS like MacOS. But when they come to me and want me to install Windows legally or illegally I do reserve the right to say I told you so.
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With me it's the other way around
InAction Man 29th Jun 2009
When friends come to me and want me to install Windows legally or illegally I do reserve the right to say:

"Want Ubuntu? I'm most glad to help you."

"Windows? I don't do windows"
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Unfortunately, with Windows, it is not FULL, but a limited set of choices.

Whereas with Linux, you have FULL unencumbered choice to do what you want with it.

Thank you very much.
  • Flagged
So you think Linux in its many confusing flavors is better than the few choices Windows gives consumers that pretty much lay out what each version is for.

Home Basic - Home Version Basic Features
Home Premium - Home Version Premium Features
Professional - Home/Business version professional features
Ultimate/Enterprise - Ultimate and Enterprise Features

Yeah that is so much more confusing than Ubuntu, Red Hat, KDE, etc..

Sorry you say linux has no limitations but I would think consumers want an OS that will be able to run all the software they can buy off the shelf or download off the internet and not just have to choose from a handful of imitation open sourced apps. Maybe that is why Linux is going nowhere and couldn't even survive on the netbook market.
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Re: With Me its the other way around
bobiroc 29th Jun 2009
Wow, glad I am not your friend. At least I am open to using alternative OSes and I use Windows daily and MacOS frequently and Linux on some servers and some low end/older computer in my environement when the need calls for it. I think I outlined that before how I use Ubuntu to leverage some 12 year old Dell laptops for our Special Services Education and we even tried having 1 entire lab of Ubuntu in each of my schools but that was changed back at the request of our Staff and Students because they had severe limitations to access programs and stuff on the network. I have even used Ubuntu on some of my Family's computers and for side job clients that have minimal income and minimal computing needs usually using older hardware but since most people can get complete Windows PC for about $400 to suit those minimal needs most choose the windows route because it just works and it is what they are used to and prefer. So basically you are just like any other Fanboy out there and have some personal vendetta against Microsoft and cannot come up with any concrete reasons why not to use Windows. Every computer that comes to me with an infection or security/malware problem can be proven to be the users fault. With Free Anti-Virus/Anti-Malware applications and windows having a good firewall (and most routers having a firewall) the disregard for security falls on the user. These are the same people that will use some P2P program to download their music to get infected or click on some phishing link in an email because they believe that they are going to get millions of dollars from some African Prince.
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Actually, "bobiroc,"
Isocrates 30th Jun 2009
people can run about any Windows app they want under Linux in addition to all the apps created for Linux. Microsoft is too paranoid about losing money to allow users to run Linux apps on Windows. Of course, users can get around that paranoia by running Linux apps in a virtual box, window, or machine under MS Windows...which, of course, they also can do in Linux.
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RE
MarkKB Updated - 1st Jul 2009
Microsoft is too paranoid about losing money to allow users to run Linux apps on Windows...

Because more programs running on Windows will mean less money for Microsoft.

Wait, wut?

Wine is not a part of 'Linux' per se, it's an implementation of the Win32 API on Linux. (Note the ports to Mac OS X and Windows itself.) Wine is also not distributed with any major distro AFAIK.

As such, not being able to run Linux apps isn't so much a limitation of Windows as the fact that no-one has come around and written a Linux API for Windows thingymajig. I do remember a LINE, but that was long ago and abandoned quickly.
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Ah, but you're wrong, GuidingLight
canyouhearmenow2 29th Jun 2009
I can see why they need to give it away fro free...

They CAN'T even give it away. How else do you explain a 1% desktop market share? Maybe they should pay people to install it. silly
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Why not ask them?
GuidingLight Updated - 29th Jun 2009
Find out why this limit is set. Maybe it is to ensure that the licenses will not be resold for machines not eligable?

I do not know myself, but someone with more connections in the industry should find out.

Though according to another blog here:

?Like prior tech guarantee programs, the Windows 7 Upgrade Option is designed for consumers and small business. That said, we?re providing more choice for customers with Windows 7 than we did before. Past iterations of the tech guarantee program, for example, limited the number of free upgrades requests to five for customers buying Windows pre-installed on a new PC. With Windows 7 Windows Upgrade Option for new PCs, Microsoft has increased that limit by five times, to 25 upgrades.

?Many larger businesses already have Software Assurance agreements that provide them with upgrades to Windows 7 Enterprise and if they don?t already they can purchase Software Assurance for new PCs to qualify for an upgrade. Larger businesses also have more flexibility on when they make PC purchases


It did not seem that a 5 PC limit was a problem in the past, why would 25 limit be worse?

We must find out.
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25 is too much.
InAction Man Updated - 29th Jun 2009
0 (zero) would be a much better proposition if you ask me.

The less windoze copies we have the better for everyone. Lots of suffering would be spared.
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The reason of 25 limit...
Samic Updated - 29th Jun 2009
because there is a thing called KMS server activation service.

In enterprise setting, KMS server activation service runs on local server in order to activate workstations and it has a miminum limit of 25 machines.

There is a management ups and downs about KMS activation... the benefit of KMS is that you can just use 1 key for all the workstations deployment. All Workstations just need to contact the local KMS server instead of Microsoft so the deployment would be faster...

The downside, of course, is you have to setup at least 25 machines initially in order to kick in the KMS. Not to mention all those workstations are required to contact the KMS server after certain period of time. Oh, the KMS server itself also contact MS's mothership, I think, after 180 days.

Therefore, the 25 machines limit is not some random number. Obviously, MS wants you to get into the Volume Licensing.
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Thank you
rlorenz 29th Jun 2009
for some useful information.
Ok, I am gonna have to chime in and agree that this is pointless. Some organizations (like mine) use OEM Windows licensing as we do not necessarily need to upgrade all our machines. It is easier for us to manage and actually costs less as we priced it both ways. Looks like we are going to have to have some discussions with our Dell Rep and Microsoft rep on our best way to work with this.
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"Per physical address"?
Rick_R 29th Jun 2009
I know this is a bit of nitpicking, but what does "one physical address" mean? There was an episode of the Frazier show years ago where Roz goes into a company pretending she's a bigshot "from corporate". The manager responds, "What are you talking about? Corporate is two floors up!"

Often a company may be located in two different buildings in the same office park, with one street address for the group. Or different sections (marketing, R&D) on different floors, sometimes with different 9-digit ZIP codes.
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Although I do use Ubuntu...
Sleeper Service Updated - 29th Jun 2009
...if I didn't the antics of its adherents would surely put me off. It's sad that such a fine OS is represented by such tragically challenged individuals.

Anyway, what's the issue here really? Buy 'em in batches.
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Agreed. 25 is too much
paul2011 29th Jun 2009
I am not going to upgrade 25 computers to windows 7. 3-5 computers maybe but not 25. So yes, I agree that it is a pointless limitation.
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I don't think you understand...
Cylon Centurion 29th Jun 2009
You may not be upgrading 25 computers, but what about a small business?
...more than 25 computers is to hold off on buying new computers until Windows 7 ships. Windows 7 will be shipping in less than four months. It doesn't make sense to buy > 25 new computers and upgrade them all to Windows 7 with four months before it is released.
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Agreed. $25 is too much for 7.
nizuse 29th Jun 2009
I would want to pay zero - and get it for free. They ripped me off with Vista anyway. So they already have my money. Oops - Gates is giving it away to some poor African country (which is then forced to buy MS BSOD-ware).
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It is Stupid
jpr75_z 29th Jun 2009
MS has a real chance with Windows 7 to make up for the Vista mess. It's a quality OS that could end up on many more computers than Vista (maybe even on the PCs of the die hard XP ludites). There should be aggressive retail and corporate pricing (along with less SKUs), and they should be pushing users to upgrade...and get rid of the silly 25 PC limit. I hope they don't blow it with their backassward pricing nonsense.
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Just got a reply from my dell Rep
bobiroc Updated - 29th Jun 2009
We are about to order about 260 Desktops & 100 Laptops and according to my Dell Rep there should be no problem with upgrading all those PCs to Windows 7 licensing when it is available. They are all eligible for the upgrade and she flagged every one of the computers as Vista Business/XP Pro downgrade rights and Windows 7 Professional upgrade. He said all we need is 1 OEM install disc of Windows 7 PRo and we are good to go

Oh I wanted to add that OEMs like Dell are fighting this as they agree that it is a stupid restriction. I hope that with the pressure of their customers they will listen.
Not at all pointless and I am the It admin for a meduim sized CU and I called my MS rep and he is gettting the the number of upgrade kits I need. about 70 and the reason they want over 25 to go through MS is to that you can get a single key for them all and auth through our 2008 server that I have online already.
but linux is stolen unix in a diffent wrapper.
Using microsft and pointless in the same sentence does seem to be redundant.
I say it over and over again: Real evil in this world is committed by people with spreadsheets fiddling with every cell to maximize the bottom line. 25 is some kind of magic marketing tipping point.
When is the upgrade period? I just bought a laptop with Vista for my daughter 2 weeks ago from Best Buy (6/20).
I'll tell ya, they are just doing everything they can to keep Windows XP the preferred Operating System used in businesses today.

I think they just extended the XP lifetime by 5 years. Way to Go Microsoft!!!
Microsoft is foolish. They're presenting another buggy product. Using Vista is like using a VCR tape in a DVD player. It a terrible product.

At this point, they'll have to pay me in order to use their products. I have no interest in buying Window 7 or recommending it to anyone. I'm waiting for something better to come along until then I'll stick to my old pc with the crappy Vista system.

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