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Hardware 2.0

Adrian Kingsley-Hughes

Microsoft's next cash cow - Android!

By | May 27, 2011, 10:11am PDT

Summary: Microsoft is raking in $5 for every Android handset HTC sells thanks to a lucrative patent settlement, according to Citi analyst Walter Pritchard.

Microsoft is raking in $5 for every Android handset HTC sells thanks to a lucrative license deal, according to Citi analyst Walter Pritchard.

What’s more, the Redmond giant is putting the squeeze on other Android handset makers and is looking for an incredible $7.50 to $12.50 per device. And Microsoft is likely to be able to negotiate these settlements, because as Pritchard says, “Google appears to have very little IP to defend itself with.”

In other words, Microsoft has Android over a barrel.

Man, patent settlements are might lucrative, so lucrative in fact that Asymco believe that Android is earning Microsoft five times more income than its own Windows Phone operating system.

Microsoft has admitted selling 2 million Windows Phone licenses (though not devices.) Estimating that the license fee is $15/WP phone, that makes Windows Phone revenues to date $30 million.

In a market where Android OEMs are working to an operating margins of between 10-15%, this is a lot of money hemorrhaging away. Android tablet operating margins are absolutely razor-thin, at between 2-3%. OEM settlements here along the same magnitude as those for handsets could have a very chilling effect on tablets.

I’ve been saying for some time now that patents will become Microsoft’s new cash cow to help bolster up the bottom line as people spend less on new PCs and software. It’s an amazing pot of gold to plunder.

So, buy an Android HTC handset, or a Windows Phone handset, and it’s money straight in Microsoft’s bank account.

Microsoft’s not the only one throwing its legal weight around when it comes to Android. Here’s a handy chart drawn up by Pritchard:

Click for larger image

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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Microsoft's next cash cow - Android!
chrishendrickson12 1st May
I have been which means to post regarding something like this particular on my weblog and you have provided me a concept. Thank you.

http://products.androidxiphone.com/meet-ultra-slim-samsung-galaxy-s2/
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Yes, but ...........
Economister Updated - 27th May
if the manufacturers feel it is bullying or extortion, they will try to stick it to MS every chance they get. It could be WP7's ultimate undoing.

MS does not seem to make a lot of friends.

Edit: Maybe the manufacturers can start selling smart phones with no OS, and the customers can load their own custom ROM. If it is made simple enough, a good chunk of consumers might do it. Sort of like Linux all over again. If the customers load a custom Android version, MS can always try to sue the hackers or the individual customers for the 5 or 10 bucks. Good luck with that. happy
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RE: Microsoft's next cash cow - Android!
x I'm tc Updated - 27th May
@Economister
"MS does not seem to make a lot of friends."

Are you serious? How many OEMs does MS have relations with? More than any other computer company? More than *every* other computer company?
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I said FRIENDS, not relations (nt)
Economister 27th May
@jdakula

NT
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@jdakula

Relations does not mean they like each other. Relations does not mean you won't bolt from MS the first chance you get.

Having relations with so many spreads VD and STD's.. happy
  • Flagged
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@Economister Yep, linux all over again. What is the current desktop market share of Linux?

Sure seems profitable.

The average consumer doesn't want to load an OS on their phone. If its more complicated than installing an app, its probably not going to happen.
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So are you saying that ....
Economister 27th May
@vel0city

Linux has not had a HUGE impact on MS? Linux dominates supercomputing, the web, embedded and now mobile. In addition, these are different times, when MS does not have entrenched power in the new sectors.

If I could load my own ROM on a cheaper smartphone, I would definitely do it. There is nothing like taking your power back.
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@Economister
>>Maybe the manufacturers can start selling smart phones with no OS, and the customers can load their own custom ROM. If it is made simple enough, a good chunk of consumers might do it. Sort of like Linux all over again.

Yes, because of this Linux is ruling the desktops, laptops, notebooks, netbooks world. You are absolutely right, they own 99% of PCs all over the world. Got it.
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@Economister
You are, like Steve Martin used to say, "a crazy guy!
To make cell phones without OS just for the few people like you that care about such things. And you say, "Sort of like Linux all over again, you are kidding, right? Have you seen all those PCs stacked up at Best Buy, etc., all without OS, waiting for you and the two other guys that want them? Oh wait a minute, I am intruding into your nightmare again.
Your ego is mighty big, even though also mighty foolish!
Some of the people here, like you, really think that you guys matter. Wake up, you are just a dream in your own nightmare! LOL.

"The Dominican"
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RE: Microsoft's next cash cow - Android!
panoslondon1 Updated - 27th May
@Economister
So you suggest that you should and I and everyone write software and give it away for free. Maybe suits you but doensn't suit me as a software developer. Do you work for free whatever you do? why do you expect software to be free? When I write software and people are using it I expect some money back. Let me also inform you that microsoft also gets money from apple and other companies for activesync.
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Start working in IT
rock06r 27th May
@Economister ... I can't believe my eyes. So much junk in 8 lines of comments is .... probably a new record.

"...will try to stick it to MS..." ... think about it. The telecoms sell services and phones. Why would they "stick it" to themselves? If they don't pay MS, they pay Google or RIM. It's that simple. The only thing they'll do is scare off their own customers.

"start selling smart phones with no OS".... mmmhhhmmmhhh? How many PC's do you see without OS's? How many cars without engines? How many homes without electrical? Get this: Consumers want a complete product. They want to turn it on and know it's gonna work. If you think the average user wants to spend $75 per month and have to pick up a 500 page manual on installing this and that -- well, maybe you should get a part time job at something that deals in IT. I don't know ANYONE that does that. Heck... even I don't anymore. I stopped building my own PC's 7 years ago!!

Good luck with THAT!
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I have never...
Economister Updated - 27th May
@rock06r et al

read so much fan boy garbage in my life. Linux and other open source SW has, and continues to, revolutionize computing, including beginning to threaten the desktop from below. You all must be very small minded individuals feeling threatened by what is happening. Otherwise you would not be able to come up with such a pathetic collection of responses.

There are already custom ROMs available, used to replace the stock ROM. It is not much of a stretch to sell a phone with no firmware at all (beyond basic BIOS like functions) and just install your "own" ROM. I guess my musings are giving you all nightmares.

As someone famous once said:

First they ignore you, then they laugh at you, then they fight you, then you win.

I guess Linux and Open source is well into stage 3 by now. How does it feel? You guys are all starting to freak out apparently. happy

Edit: And I am indeed surprised to learn that HTC is a carrier, or alternatively, that the carriers are paying the 5 bucks to MS.
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@economister, just keep on dreaming, and take the other two dreamers with you
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Intellectually bancrupt
Economister 28th May
@ozinanoypi

No rational argument at all? Just some grade school level snide comment? You seem to be typical of "the other side" since most of those posts seem to be of similar "quality" to yours.

Utterly pathetic.
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@Economister

I did not see any mention of a $$ per unit sold in the Microsoft press release ....
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@Economister selling a bare bones phone might appeal to some, however how many people out there buy a computer system with no OS.... for most its too much trouble to install and get a computer working.
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@Economister
users don't care!! these are techy wars that have little or no meaning to end users. do u think your mum would love to install an OS on her phone just to "stick it to MS"? in order to win this war you need to understand the layman user - Apple does! Microsoft does! OS people don't!
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Consumer Gets it in the End
aureolin 27th May
That $5 or $12.50 or whatever will simply be passed on to the consumer (you're already paying $300 for a device, would you even notice a $5 increase in price?) and written off as a cost of doing business. Android sellers won't even notice, neither will the public.

The next question is will MS even notice? Given their capitalization, a $30 million revenue stream may not even make into the books as a separate line item.
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@aureolin
30 million is WP. Android may be many times that.
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@aureolin $300 WTF? Most of the good phones are $79 to $199 tops... of course this is subsidized.

As for Android, Unless Google pulls it completely in house they can just set up an open source project manager andwash their hands... What will MS do then?
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WRONG!
wackoae 27th May
@Peter Perry SUBSIDIZED means you are paying MORE, not less.

The up-front price may look low, but the TCO is high.
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How does that change anything?
doctorSpoc 27th May
@Peter Perry ..HTC et al are still going to have to be paying MS.. and the pice won't and aren't added to the price.. the competition is too high now.. it's just the manufactures' margin that's getting squeezed.. eg. if you've looked at LG and MOTOs numbers.. they basically make no profit selling phones.. how long will he continue to do this.. Moto will be on the doorstep of bankruptcy inside of 2 yrs
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Trouble is....
Economister 27th May
@aureolin

these smart phones will soon be under $100, and it will start to matter, just like on PCs, where the OS license was no big deal on a $4000 computer, but it matters a great deal on a $400 computer.

If Intel can get their chip power consumption down to an ARM level, and they get their own OS, they could start spoiling the party for MS, as could HP. Maybe also Android can be designed/coded around MS's patents/IP.

It will be interesting to watch this battle play out.
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Making the money by other means
Third of Five 28th May
@aureolin You may be right that they won't even notice this. However, think about this--if they wind up raising the effective cost of manufacturing an Android phone for the manufacturers enough that the utility of making one comes into question, some companies might decide to go with Microsoft instead (since they certainly can't go with Apple), and Microsoft would get the license fees for that, as well as a cut of the gate for any apps the users happen to buy.

One thing that I can't help but wonder at is how much this seems to echo their previous strategy with OEMs who were selling DR-DOS or OS/2 back in the 1990s--except instead of making them pay more per unit of Windows and Office, they're trying to make money off the sale of Android itself.

In any case, I understand that Microsoft should know very well how much of a cash cow patents can be--although past history indicates that they are acting against their own interests by playing this particular game.
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Didn't Motorola tell MS to go pound sand?
Dietrich T. Schmitz, *~* Your Linux Advocate 27th May
nt
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@Dietrich T. Schmitz, *~* Your Linux Advocate

I believe so. Funny we don't hear what happened to that....
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@itguy08

We won't hear much about that until either they agree on a settlement (however unlikely) or it wends it's way up the long, long court docket. Much like 'we' aren't hearing much about the Apple vs Samsung vs Nokia vs HTC or vs Motorola.
Android is nothing but a copycat OS. Google thinks they can just copy other people's work and make it their own.

Sadly, because all they do is copy, they don't create anything new that can be used to protect themselves in a patent fight.

I know some patents are ridiculous. But so is stealing other people's ideas.
Android is based upon Linux which is Unix like and nothing at all like Windoze. To bad the article doesn't mention the supposed IP Microsloth has over HTC.

@wackoae
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Not at all
wackoae 27th May
@GoPower In fact, Android wasn't even an idea of Google.

They had to buy the company that started the idea.

But unlike Android LLC (the company that started the OS), Google is not doing anything to avoid violating other people's patents and on the contrary is doing everything to steal and copy what others work hard to create.

Guess what? It is a lot easier to copy work after others show you how to do it.
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@GoPower
I do wonder why Android is so slow then if it's so superior to Windows. Have you compared a windows phone 7 with a similar spec to an Android? Let us know the results in a postcard!
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RE: Microsoft's next cash cow - Android!
Pete "athynz" Athens 29th May
@GoPower Android may be based on Linux but can YOU tell me how Android went from it's original resemblance and mimicking of the Blackberry OS prior to the purchase by Google to it's current incarnation of it resembling and mimicking iOS? Now keep in mind that during this time the Google CEO Eric Schmidt was on Apple's board of directors during the development, release, and success of the original iPhone. Can you give me an answer on this, how the Android GUI bears a very close resemblance to the GUI of iOS?

Until you can give a reasonable explanation wackoae's description of Android as a copycat OS still stands.
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I don't even care anymore. One way or another Microsoft, Google, and Apple are going to get my money. Between my iPhone4, my Windows7 PC's, and my ASUS Transformer...
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RE: Microsoft's next cash cow - Android!
LoverockDavidson 27th May
Microsoft might as well collect on linux because none of the distros are. The mere thought is just too darn funny.
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I don't think Microsoft can bully Motorola and Samsung since even they have a rich patent portfolio
I would bet MS will lose to Barnes and Noble in the end, just like they lost the SCO lawsuits against Linux.

What MS has going for it is a lot of cash to fight court cases and scare smaller companies into compliance. That appears to be their strategy.

The real effect is that this stifles innovation because start ups can't afford to get into the market. Another good reason to end software patents.
@K B

You might as well include Sun in your accusations, because they licensed SCO as well as MS did. Of course SCO/Novell is a big incestous tangle involving a handful
of people that probably shouldn't have been trusted in the first place.

Are you aware that two "suicides" occurred in the SCO mess? One from a *winner*, Ray Noorda's daughter if I recall correctly.
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As much as I dont like Microsoft, I hope this breaks the stronghold that Apple have over the market.
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Microsoft's next cash cow - Android!
chrishendrickson12 1st May
I have been which means to post regarding something like this particular on my weblog and you have provided me a concept. Thank you.

http://products.androidxiphone.com/meet-ultra-slim-samsung-galaxy-s2/

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