What can I say about Microsoft's new Seinfeld-Gates TV commercial that hasn't already been said.
The media so far hasn't been kind to Microsoft's latest TV ad. Here are just some of the highlights:
"... there's not really a whole lot of anything, including laughs, information or pimping of Vista." Jason Chen, Gizmodo
"I don’t get it. And seeing how the punchline was, ummm, Bill Gates adjusting his shorts, I don’t think I want to get it." Sam Diaz, ZDNet
"The tagline for this one: “The future. Delicious.” I think this is more 'yuck' than 'yum.'" MG Siegler, VentureBeat
Like I said in an earlier post, I never expected to find the ad "laugh out loud" funny because I was never a Seinfeld fan, but at the same time I really wasn't expecting it to feel as awkward as it did. It also plays into Apple's hands, portraying Microsoft not as being hip and cool, but as, well, being just like the PC guy ...
The ad does have one thing going for it ... it's highly riffable (well, I had to do something during those awkward moments while I watched the ad for the second time ...).
Note: There were a few churro-related lines I could have thrown in there, but I wanted to keep this PG ...
Discount shoe stores, churros, Seinfeld fiddling with Gates' feet, Gates adjusting his shorts ... it felt more like an episode of Lost than a TV ad.