Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highly riffable!

Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highly riffable!

Summary: What can I say about Microsoft's new Seinfeld-Gates TV commercial that hasn't already been said. Well, the ad does have one thing going for it ... it's highly riffable!

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TOPICS: Microsoft, Apple, PCs
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What can I say about Microsoft's new Seinfeld-Gates TV commercial that hasn't already been said.

The media so far hasn't been kind to Microsoft's latest TV ad. Here are just some of the highlights:

"... there's not really a whole lot of anything, including laughs, information or pimping of Vista." Jason Chen, Gizmodo

"I don’t get it. And seeing how the punchline was, ummm, Bill Gates adjusting his shorts, I don’t think I want to get it." Sam Diaz, ZDNet

"The tagline for this one: “The future. Delicious.” I think this is more 'yuck' than 'yum.'" MG Siegler, VentureBeat

Like I said in an earlier post, I never expected to find the ad "laugh out loud" funny because I was never a Seinfeld fan, but at the same time I really wasn't expecting it to feel as awkward as it did. It also plays into Apple's hands, portraying Microsoft not as being hip and cool, but as, well, being just like the PC guy ...

[poll id=348]

The ad does have one thing going for it ... it's highly riffable (well, I had to do something during those awkward moments while I watched the ad for the second time ...).

   Alternative riff for image #2 as suggested by a reader: "No, sir. That's your 'Get out of jail free' card"

 

Note: There were a few churro-related lines I could have thrown in there, but I wanted to keep this PG ...

I heard there's going to be more of these ads. Maybe I should build a couple of bots to keep me company and help keep me sane ...

Discount shoe stores, churros, Seinfeld fiddling with Gates' feet, Gates adjusting his shorts ... it felt more like an episode of Lost than a TV ad.

Thoughts? 

Topics: Microsoft, Apple, PCs

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41 comments
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  • It was OK

    The ID made me laugh. Not being a Seinfeld fan, I'll assume there were other jokes that I just didn't get.

    The Apple ads tell you as much about OSX as this did about Windows, but this ad wasn't just FUD and lies. So that is a plus.

    It will depend on how the story unfolds as the ads go on. I really hope they can poke some fun at themselves.
    mdemuth
    • Poking fun at Bill Gates is like shooting fish in a

      barrel in theory it's an amusing concept but gets dull very
      quickly..:P

      Pagan jim
      James Quinn
      • I was thinking more then Gates

        Maybe have a scene where Ballmer is holding a chair aloft for some innocent reason (but appears to be threatening to someone just walking in).
        Everyone from the Mac BU walking out in mock-turtlenecks and jeans?
        A BSOD screen saver running on someones machine in the background?
        That sort of thing
        mdemuth
        • That ought to get people to buy Vista

          Those wacky Microsofties!
          GoPower
  • RE: Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highly riffable!

    The amount of buzz this created, negative or positive, was the whole point of the opening salvo of the commercial campaign.

    It accomplished exactly what it was intended to do. Now the real test of the campaign starts....

    Larry
    LEM32
    • Buzz amongst techs and geeks?

      That will get you far I'm sure...:P

      I'll grant you I talked about it with my tech associates here
      at work and the over all impression was "LAME" even for
      us geeks.

      However I can't say that the vast majority of employee's
      here the one's that MS should be talking to said a peep to
      me about it. And I have yet to hear water cooler
      discussions about it as I pass by desks and well water
      coolers.

      Pagan jim
      James Quinn
      • Uh...

        It was covered in all the big newspapers both in the US and the UK.
        Sleeper Service
  • RE: Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highly riffable!

    I thought it was okay, but then again, I am a Seinfeld fan and get a lot of the underlying humor there that most people don't get. It probably won't end up playing in Microsoft's favor. Find a more straightforward way to show that Mac gives you a PC decked out with $1000 worth of "production fees," which really means you're paying more money so that you can think you're cool.
    rlorenz
  • i have to agree this commercial sucked i think Microsoft needs to fire the

    i have to agree this commercial sucked i think Microsoft needs to fire the ad agency they have. what did this so called commercial do. it had nothing about Microsoft in it. it had nothing about windows or office. it looked more like a shoe commercial. i have to say this was a waist of money. i don't know it did not do anything for me or anybody i've talked to. i just don't get it.
    it sure did not make me want to go out and try a Microsoft product. i thought a commercial is supposed to be about a product. oh well it's there money if they want to waist it' it's there business.
    SO.CAL Guy
  • RE: Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highl

    Excuse me? This commercial was hilarious! Jerry
    Seinfeld can make anything funny. How can you not get
    the point of the commercial? The shows and how things
    fit are a metaphor of Microsoft Windows on the PC. Of
    course the people you quoted don't care for Microsoft
    to begin with so naturally they are going to say they
    don't like it. Overall the commercial was really good
    and will get people to talk about Microsoft.
    Loverock Davidson
    • i'll give you a 3

      it's extremely slowly getting better but still needs a boatload of polish. Keep working on it.
      Monkey_MCSE
      • Your kidding?

        The commercial was absolutely wonderful. Doesn't need
        any polish at all. We can only hope the rest of the
        Seinfeld commercials are just as great.
        Loverock Davidson
        • ok that does it a mike cox type

          because there nobody that can defend that ads and be serious period .... from now on loverock your like mike cox .....
          Quebec-french
          • Defend the ads?

            They don't need defending. They were hilarious and
            can stand their own ground. Did you watch the ad? It
            was quite comical. That Jerry Seinfeld can make
            anything funny.
            Loverock Davidson
          • "Hilarious"? It was idiotic!

            Of course, you're a balls-out Windoze Bigot, so of COURSE you'll support it....

            Oh - and for the record? I never EVER got Jerry Seinfeld, or understood why he was considered funny.
            drprodny
        • Mike Cox, is that you?

          I guess the humor factor is not as high...
          GoPower
        • Hope the rest are just like that too!

          I agree with Ms. LD - the rest should be just as great as this one.

          'Nuff said.
          User07734
  • RE: Seinfeld-Gates TV commercial ... vague, baffling and unfunny, but highl

    The commercial was funny, but how humanizing Gates makes
    Windows more attractive to consumers is a complete mystery.
    Not only are they marketing a person instead of the product,
    that person left the company two months ago to focus on
    other things.
    Mitch Ratcliffe
    • Confused

      My thoughts exactly. Gates is no longer MSFT. why start using him as the face of MSFT in ads now?

      And how does humanising Gates help MSFT in any way?
      theoxygenthief
    • RE:

      It doesn't matter. Even though Bill Gates has left, to the public he IS Microsoft.

      It's kinda like Leonard Nemoy - no matter what he does, he's still going to be "that guy who played Spock."
      MarkKB