The iPhone and the British and German phone markets

The iPhone and the British and German phone markets

Summary: Tomorrow sees the iPhone being unleashed on British and German markets four months after its US debut. It'll be interesting to see how it's received.

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Tomorrow sees the iPhone being unleashed on British and German markets four months after its US debut.  It'll be interesting to see how it's received.

The iPhone and the British and German phone marketsThe German carrier is Deutsche Telekom, while in the UK the exclusive carrier is O2 and both networks have been busy promoting the iPhone ahead of the release.

Price is quite a bit higher is Europe compared to the US.  In the US the 8GB iPhone will retail for $566, while in Germany the cost will be $587, both significantly higher than the $399 that it retails for in the US.  Both O2 and Deutsche Telekom will require customers to sign up to a lengthy contract period.  In the UK contracts start at around $70 a month.

It's going to be interesting to see how the iPhone plays out in Europe and there are several factors against it.  First is the price, in Europe many people expect a high-end phone to be thrown into the deal in exchange for taking out a contract.  Another is lack of features.  No MMS support and no 3G support makes it hard to either network operator to class this handset as high-end.  Then there's the price.  My guess is that sales will be strong in the run up to Christmas (although nowhere near as strong as in the US) and that afterwards things will tail off.

Thoughts?

Topics: iPhone, Collaboration, Hardware, Mobility, Networking

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6 comments
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  • When I see someone here with one

    I'll be thinking they have more money than sense.

    But, there never seems to be a shortage of such people.
    TheTruthisOutThere@...
    • Need and disposable income

      Actually, please consider that their need and disposable income exceed
      your own! Each person purchase the best communication tool relative to
      their needs, not your needs!
      Appreciate-Tech
  • RE: The iPhone and the British and German phone markets

    It will be interesting to see how the iPhone will do in a more mature market with other rules.
    tombalablomba
  • Germans are True Skeptics

    Having lived in Germany for some 20 years, the folks just don't run out into the street like wild deer because it is something new and for sure will not stand in a line to be the first to own one. Everything is slow and very methodical. It first will be tested and retested to found safe to the buying public's needs, price tested as a value for the money it is priced at, and not against the LAW of the State. Then in approximately 6 months or more it will be as common as brotchan (fresh bread).
    donaldcoe@...
  • MISINFORMATION

    Where are you getting your facts! Your statement:

    "First is the price, in Europe many people expect a high-end phone to
    be thrown into the deal in exchange for taking out a contract".

    That statement is partially "Misinformation"! I actually contract an
    iPhone directly from Telefonica Spain, where you contract the phone
    you want. To check go to www.movistar.es/iphone/ and the data is
    there. Further, "No MMS support and no 3G support makes it hard
    to either network operator to class this handset as high-end.
    Then there?s the price." Also misinformation again. Not only
    do I have 3G, Tethering and MMS, but access to all features built
    into both iPhone 3GS and 3G. Look, if you are going to claim
    the title "Journalist" at least practice the first lessons in
    journalism, publish the facts not your imagination. Your statement is
    fiction not fact. You could have simply asked your readership if
    anyone out here has a European phone contract and could
    give you the specificity. As for France, it is a very unique
    phone market as the law requires all phones be accessible to
    anyone on any network, this is why the Orange contract there is
    now non exclusive.
    Appreciate-Tech
  • RE: The iPhone and the British and German phone markets

    You should fact check your sources more meticulously!
    Appreciate-Tech