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Adrian Kingsley-Hughes

WP7 ahead of Android and right behind iOS in customer satisfaction survey

By | July 18, 2011, 7:43am PDT

Summary: Microsoft’s Windows Phone 7 might not be making a big splash when it comes to sales, but when it comes to customer satisfaction, customers are very happy with the platform, according to ChangeWave Reasearch.

Microsoft’s Windows Phone 7 might not be making a big splash when it comes to sales, but when it comes to customer satisfaction, customers are very happy with the platform, according to ChangeWave Reasearch.

When it comes to customer satisfaction, 70% of iOS consumers are ‘very satisfied’ with their OS, while only 50% of Android consumers feel the same way. But when it comes to Microsoft mobile platforms, only 27% are ’very satisfied’ while RIM consumers are even harder to please, with only 26% feeling ‘very satisfied.’

But wait.

But in an encouraging sign for Microsoft, we continue to see a big difference between the high Very Satisfied rating for Windows Phone 7 (57%) vs. the much lower rating for Windows Mobile OS (14%). Even so, the higher Windows Phone 7 rating has yet to produce a sustained momentum boost for Microsoft in term of buyer preferences.

So if you break the mobile Windows OS score into Windows Mobile and Windows Phone 7, the scores are really interesting. Now a whopping 57% are ’very satisfied’ with Windows Phone 7 compared with only 14% for Windows Mobile.

This changes things … a lot.

This is pretty impressive. The data might be skewed because of the limited number of Windows Phone 7 users out there, but assuming that it is not then Windows Phone 7 is off to a good start in terms of customer satisfaction, and that’s not a bad thing at all.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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RE: WP7 ahead of Android and right behind iOS in customer satisfaction survey
Chaneloutlet 14th Sep
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what the score realy mean, wink
@William Pharaoh
+1.
And Rick_K, Richard Flude, Return of Jedi, LG and other fandroids (not like Peter Perry) will tell those surveys are paid by Microsoft. grin


Well, the media is still trying to undermine the WP7 by combining it with Windows Mobile, which has been deprecated and being told bye bye. I feel combining windows mobile with WP7 and putting them under one big umbrella called Windows OS is purposeful to undermine the power of Windows Phone 7 by media. I see conspiracy theories.
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The satisfaction of ....
Economister 18th Jul
@Rama.NET

early adopters and fan boys is probably far from representative of a large and diverse user population.

Even Pharaoh and you should be able to figure that one out.
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And that's the answer
Michael Alan Goff 18th Jul
Anything good said about WP7 is -obviously- fanboy-related. iOS and Android? Anything good said about them is real, true, and should be accepted as thus.

And we all know early adopters never complain. >_>
@Rama.NET
So let me get this straight; If I am not a member of the NBM club then I must either be a android, or an iTard? You are losing respect for making comments about people you do not know.
  • Flagged
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@Economister

is that not everything you believe is true. Because you don't like MS, anything positive said about them is bogus or whatever. That's how you think.

Believe it or not, there's a whole world out there that disagrees with you, and people are happy with what they're using, it appears.

But I was right about the bashers coming up with "alternate reasonings", right?
@Rama.NET
I feel combining windows mobile with WP7 and putting them under one big umbrella called Windows OS is purposeful to undermine the power of Windows Phone 7 by media. I see conspiracy theories.

Well you cannot have your cake, and eat it too. The two were combined by Microsoft to hide WP7SOS market share. Microsoft does not want to admit that WP7SOS has around 1% market share, so they combined it with the roughly 5% market share of Windows Mobile. But feel free to see conspiracy wherever you like.
@DeRSSS
Well I agree, but multitouch patent filed by Microsoft is enormous and they could twist it anyway they want and thats why I said that.
@Economister
Well that proves you have nothing to say in this.
@Rama.NET: ... Microsoft -- at least now. Formally, Microsoft patented methods which are not about mobile scale or capacitive screens, but there could be some vagueness which would make possible trial for Apple less effective (let alone, for now, Microsoft's share is microscopic, so there is no interest in such trial either).
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I try not to "believe"
Economister 18th Jul
@William Pharaoh

I prefer to rely on facts, unlike the fan boys around here. I also do not like Apple and I am growing weary of Google. I basically do not like/trust ANY large corporation. Besides, my post has nothing to do with beliefs. It is just a rational observation and deduction from the situation at hand. For fan boys, rationality is a difficult concept.
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And your whining
Economister 18th Jul
@Rama.NET

about unfairness and bias is something "to say"? What exactly does that add to the discussion?
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@Rick_K
I didn't say that you are an iTard, you only claimed yourself. Since I see you as a Microsoft basher and always twist whenever there is a little positive news into a something that Microsoft bought, I just mentioned.

FYI, I am a fanboi, but not like you. I admire and use all technologies. I am not limited to one.
@Rama.NET
IT is the typical claim of the NBM representatives that anyone not glowing over a Microsoft product must be an iTard of a Linsux user. My opinion of Microsoft is based on many years of using their products. I can also see the nightmare of Microsoft?s dream. Microsoft sees itself as a world power, above any individual government. This is why data mining is important to Microsoft, to hold on to as much data as possible to use it as a leverage point.

I do not wish my personal data to be beholden to any one company, I will never trust a company that has a history of ethical behavior as bad as Microsoft.
  • Flagged
@Rick_K: it seems you talk about Google here... not Microsoft...
@William Pharaoh Ok, I'll bite. Looks to me like WinMo sucked and WP7 finally got it right. wink

If they are breaking out versions of Windows on mobiles, they should be doing it for everyone. Version 1.0 of the iPhone sucked badly compared to the current version, too. I know because I had one. The earliest Android stuff stunk even worse. And RIM... had it even changed in the past 5 years before their brand new QNX touch version? If it did, who noticed?
@BillDem RIM's BB OS has changed a bit from 5x to 6x but not appreciably... As soon as I'm able I'm ditching my work BB for an Android or possibly WP7 device - I already have an iPhone for my personal smartphone so getting a second would be redundant.
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Different OS's, not versions.
William Pharaoh 18th Jul
@BillDem

That's like saying that Windows has X amount of disatisfied customers because they're grouping all versions together - Win95, 98, ect.

Android is the same OS just different updates, slight version changes. It's not completely new each time, like WP7 is to WM6.5
@BillDem : WP7 is not the next version of WinMo... They are two completely different product from Microsoft!!
William Pharaoh says: "Android is the same OS just different updates, slight version changes. It's not completely new each time, like WP7 is to WM6.5"

No no no!! WP7 is not a huge updated off WinMo 6.5!! it is a completely new product in the Microsoft portfolio... Microsoft will continue to ship WinMo 6.5 on enterprise devices... An will ship WP7 on LifeStyle smartPhone...

Not the same product!
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what the score realy mean...
EricDeBerg Updated - 19th Jul
@William Pharaoh : It mean WP7 will kick ass soon... Android is a dead cow ...

it is understandable, the best user experience Mobile OS actually are the iOS and WP OS ... The rest is crap or near crap...

You know user use android only because no other alternative exists, except iPhone, at this time but this time is revolve now...
I installed the bootlegged "Mango" version and my satisfaction rating went through the roof. A lot of the features added I hadn't heard about were so simple but make all the difference, group email expansion/retraction not just grouped but ability to expand is great, contextual searches, expanded menu options and fast app switching are some of my favorites.

I am really happy to have switched from IOS and Mango has really driven that point home for me. Now if I could get a lighter phone on the Sprint plan that would be great, I dont use the slide out keyboard at all. Perhaps a Nokia flavor soon??
@se1971

I installed the Mango beta and I'm even happier than I was with the previous version, even though I was impressed with that. Even better I got 4 phones for the business and distributed them to managers who are not fanbois or smartphone experienced - universally great reception. My main programmer who's stuck with an iphone is swapping to WP7 as soon as his contract is up.

Anyone contemplating a new phone and considering either the advertising company or the marketing and packaging company should try a WP7 phone.

The iphone is heavy, chunky and frankly it looks old compared to a WP7 or even an Android phone.
@tonymcs@... I've tried a couple of WinPho phones. If Apple and the iOS family died tomorrow, I'd replace my iPhone with a WinPho running whatever the then-current version of Windows Phone is (8.5 or 9? Who knows...). However, WinPho and Android both felt clunkier to me on any number of devices than iOS does on the iPhone 4. This includes the Droid Incredible 2, EVO 3D, Droid Charge, and Nexus S.
What I told you all since the first time... Even IPhone user want to switch to WP7... I had no proof or experience like the above one but I thought it will happen... So now, as we can see by guys like tonymcs, this is the reality...

I cannot count on my finger the number of article of tech reporter that are IPhone fanboy I read that finish there article telling they think to drop there IPhone to buy a WP7 Phone...

An now with nokia deal ... check the revolution here...
@tonymcs@... What, your experience is nothing but glowing when it comes to anything MS, who would believe that

Anyone contemplating a new phone and considering either the advertising company or the marketing and packaging company should try a WP7 phone.
Anybody shopping for a new phone should check out all their options, not just a WP7 device.
@EricDeBerg So now, as we can see by guys like tonymcs, this is the reality...
As soon as you use tonymcs as any metric on reality you have lost the debate, period.

There are obviously going to be people that switch from the iPhone or an Android phone to WP7 just as there are people switching from WP7 to the others. A recent stat that I read though shows a different story. It stated that Android was pulling more new customers from WP7 than any other OS. That is pretty damn scary for an OS that hasn't been out for a year or in other words those users aren't even half way through their contracts and jumping ship.
Shouldn't surprise anyone. When WP7 was released Microsoft knew they had a winner on their hands. Every review of WP7 phones have been glowing so far. With Mango being released in a few months you'll see the satisfaction numbers improving beyond 57%. I'd guess somewhere in the mid 80s and its that low because some people will bash it no matter what.
@LoverockDavidson Oh I see you prefer to cherry pick the reviews you want to believe. Some of those same reviewers that praised WP7 praised the iPad but you dismissed them as not knowing what they are talking about.
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you can safely ignore it people.
I've seen objective polls with Android a distant winner.
@Linux Geek
You made it. grin, thats what I was mentioning about in my reply to @William Pharaoh
@Linux Geek Please, provide a link to said poll.
He has no poll that says that.

Ignore Linux Geek.
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@goff256

happy
@William Pharaoh
+1. grin
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@Linux Geek So WHERE are these so-called objective polls you've seen? Come on, cough up the links to them. The links you provided are not customer satisfaction polls.

Let me guess you can't find any that prove your point...
@Linux Geek Your just grumpy because mommy doesn't have your breakfast ready yet aren't you?
I am sometimes asked for advice by friends and family on what devices to purchase and what I've told people about WP7 is that it looks very promising. I will now be telling people not to purchase anything not made by Apple now that Apple has won the fight to patent hyperlinks, real time APIs, and multi-touch.
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Please.
Pete "athynz" Athens 18th Jul
@toddybottom Sure, because Apple is defending IP that it developed they suck. Let me guess if it was Microsoft doing the same it would be okay because they are not Apple.

Cue the Double Standards!
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What are you talking about?
toddybottom 18th Jul
@athynz
At no point did I say that Apple sucked, nor did I say it would be okay (or not okay) for MS to sue over patents.

Until this patent war is resolved, I would be very concerned about buying a mobile computing device (tablet, smartphone, etc) that wasn't made by Apple. I could not in good conscience recommend that anyone buy any of these devices until we find out what Apple's long term intentions are. If they are intending to license this technology to others at a reasonable price then that will change things. If, as has been suggested, Apple is unwilling to license its technology (which would be in keeping with Apple's past behavior) then there is no point in buying WP7, RIM, WebOS, or Android devices since these devices will not be allowed on the market any more.
Any company that uses patents to litigate an opponent out of the market is bad.

I don't care which company it is, not everything should be patentable.
@athynz
Did you think that I wrote:
"I will now be telling people not to purchase anything made by Apple" ?

Is that why you think I was suggesting Apple sucked?

If so, reread my post:
"I will now be telling people not to purchase anything NOT made by Apple"

It is dangerous to buy smartphones and tablets made by companies other than Apple. I will be recommending to my friends and family that they buy Apple products.

Hope that clarifies things.
I wonder how many of the respondents were from Microsoft? I believe that 49% of Windows Phone 7 Series Operating Systems phones are owned by Microsoft employees. I am gathering the rest are owned by fanboys, and Microsoft partners.
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@Rick_K
A lot of people work for Microsoft, but over 1,000,000? Not even 100,000 worldwide, according to Microsoft. Oh well, that's the problem with belief, I guess wink

By the way, nice of you to type out that ridiculous long old name instead of WP7, the correct acronym, or even the incorrect acronym you say you prefer to type out wink
@Rick_K - 49%? That is quite a guess... Did you read that somewhere? Would be curious to see where that number came from... I think I know... I think it's somewhere the sun don't shine!
I think it's pretty well established now that surveys like these aren't actually predictive of anything. Most people don't buy phones simply because of its operating system alone, because the operating system is just one consideration in a long list of buying criteria. I've lost count of the number of surveys that regularly claimed over the years that most future smartphone buyers sampled intended to buy an iPhone, yet year after year, a significant majority of smartphone buyers have been opting not to buy an iPhone.

As far as the OS satisfaction ratings go, those are almost meaningless because OS satisfaction is ultimately shaped by the hardware the OS is running on. I've seen surveys in the past where OS satisfaction varied significantly by handset hardware, even though the OS was the same across all the devices. For instance, the iOS4 'upgrade' had an significant negative impact on the OS satisfaction ratings for iPhone 3G users. Therefore, if the hardware sample used in the survey isn't an accurate reflection of the actual market share for these devices, the results can't be trusted.
@eMJayy
Polls are not reliable, why? The locations and size of the group can have an adverse effect on the data. If a poll was done on a particular product, and the marketshare is very small, then you are only getting the opinions of the Faithful (ones that would buy it no matter what). When the large majority of the product is used in house, and by those that are looking to make money on it, they will skew it to make the product seem better than it actually is.
@eMJayy

Is it possible that some respondents would love to by iPhone but cannot afford it?

I do not own an iPhone today because the "economics" of it is not right for me. Among other things, the iPhone was until recently, only available on AT&T.
Chanel bags is very luxury and high-grade. Chanel ******** sale and confidence; make their range stand out above any other. Maybe this is why they are so high profile and craved by many a celebrity. It is a brand that never disappoints with a selection of exploding diamante designs, luxurious quilted arms and interlacing. Buying Chanel from our Chanel on sale . Back to Chanel Bags online to know more products information.Chanel founder Gabrielle Chanel in 1913 Chanel was founded in Paris, Chanel Shoulder Bags , Chanel's products range from clothing, jewelry, accessories, cosmetics, perfumes, Chanel New Bag , each product is known, in particular, her perfume and fashion . Chanel (CHANEL) is a famous brand in more than 80 years experience, Chanel Fashion has always elegant, simple, Chanel Cambon Bags , elegant style, she good at breaking, early 40's on the success of tied up the ladies into the simple, Chanel Messenger Bags, comfortable This is perhaps the first modern casual wear.

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