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Hardware 2.0

Adrian Kingsley-Hughes

Xbox 360 unreliability costs Microsoft $1 billion

By | July 6, 2007, 12:19am PDT

Summary: Will Micrsoft’s Xbox ever turn a profit?

Microsoft’s Xbox 360 games console just took a huge step away from profitability yesterday when the company announced that it will take a $1 billion charge to cover manufacturing defects and the additional burden of giving consumers an extended warranty.  Will the Xbox ever turn a profit?

Microsoft’s quite used to fixing problems retrospectively, but it seems that hardware repairs are a lot more expensive than pushing out software updates for buggy software.  In particular, the “three flashing lights error message of death” has caused gamers a significant amount of headache, with some having to return their consoles to Microsoft for repair several times.  Microsoft now claims to have identified “a number of factors” which contribute to the consoles unreliability, although it declined to comment on what these factors were.  I guess a billion is the cost of rushing a games console out of the door without carrying out proper reliability testing.

The game console market has changed considerably since Microsoft entered it with the Xbox.  Instead of sharing the market with Sony, both companies are being hammered by the infinitely more fun (and very reliable) Nintendo Wii. The Nintendo Wii proves that not only can you grab a large market share quickly, you can make money doing so.

Still, Microsoft claims that the Xbox can be profitable by 2008.  Given this latest charge, I really doubt this.

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology.

Disclosure

Adrian Kingsley-Hughes

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

Biography

Adrian Kingsley-Hughes

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.

Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include "Build the Ultimate Custom PC", "Beginning Programming" and "The PC Doctor's Fix It Yourself Guide". He has also written training manuals that have been used by a number of Fortune 500 companies.

Adrian also runs a popular blog under the name The PC Doctor, where he covers a range of computer-related topics -- from security to repairing and upgrading.

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I'll do research when you learn to spell
Scrat 8th Jul 2007
"...Sure hope you are not in buisness.." and this would be your example...

It is not my job to educate people like you Bruizer. If you want the numbers of how poorly Macs sell then Google is your friend.
to soothe the burning ring of death...

I think Microsoft used the same people to apply the thermal compound to their GPU's as Apple did with the MacBook storage heater.
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Thermal Paste
jaypeg 6th Jul 2007
Fixing the badly applied thermal paste in a small number of a first rev product didn't
cost Apple a BILLION dollars. Those machines get a bit hot, but they're still very
reliable.

Microsoft is not a hardware company and they're not much of of a software company
either. I mean, they've got tons of really smart people but their corporate culture has
always been one of compromise in the QC department. Their stuff has never raised
above the level of "good enough." Zune was another good example.
is because Apple didn't sell anywhere near as many Macbook starage heaters as MS sold XBOX360's.
I wonder what the ratio was. 100:1 1000:1 10000:1?

Apple is flawed as a hardware company (see appledefects.com) and flawed as a software company (see Quicktime, Safari for Windows / Mac / iPhone).

I guess they have much in common...
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No MacBooks failed.
frgough 6th Jul 2007
The machines ran hot, but in spec.

In 2006 MS sold 10 million Xbox 360s at a loss of about $100 per box.

In 2006, Apple sold 2 million MacBooks and iBooks at a profit of about $250 per machine.

If it weren't for drones like you buying Windows and Office, MS would have been out of business years ago.
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Sure hope you are not in buisness
Bruizer 6th Jul 2007
Or a tech field.

Scrat posted
---------
> "I wonder what the ratio was. 100:1 1000:1 10000:1?"

Can't even do any basic research (you are so far off as to be funny). Note: I don't
count the untold 1,000,000's of XBoxes sitting on a store shelf wanting an owner.
0 Votes
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"...Sure hope you are not in buisness.." and this would be your example...

It is not my job to educate people like you Bruizer. If you want the numbers of how poorly Macs sell then Google is your friend.
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None of the above
Yagotta B. Kidding 6th Jul 2007
Thanks very much, I prefer real life.
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Parallelism
Harry Bardal 6th Jul 2007
Microsoft's inability to address parallelism beyond 3 or 4 cores is starting to put
them behind. The easier dev path for the XBox was a gamble that may have payed
off, but this is a huge setback. I run a multiprocessor G5, the very same
architecture on which the XBox is based. It was clear to me that the XBox 360's
form factor was far too ambitious.

At a time when the PS3 has begun to reward programmers for climbing the
multicore learning curve, the 360 encouraged them not to. They have
subsequently hit the thermal wall. Hosing this thing with thermal paste won't help,
there is no room for another fan, and it's too loud already, switching to liquid
cooling at this late stage is an engineering nightmare. There are two possible
solutions, throttle back the CPUs, or change the form factor from "inhale" to
"exhale". I wonder if Microsoft will be forthcoming about the upcoming
"downgrade"?

This news of a financial loss is one thing. What it means for the future is another.
By all accounts MS had achieved some great things with the platform and XBox live
in particular. It's too bad. The hardware failure is just one of the two problems
however.

The larger and further reaching issue is the failure of software. A software strategy
that encourages stasis over progress is paying a price. It arrived at an obvious
threshold, then pushed it's luck.

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