YouGov: Microsoft outpaces Apple in customer satisfaction

YouGov: Microsoft outpaces Apple in customer satisfaction

Summary: It seems that Windows 7 gave Microsoft a much needed customer satisfaction boost.

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It seems that Windows 7 gave Microsoft a much needed customer satisfaction boost.

According to research carried out by YouGov, the number of respondents giving Microsoft a positive grade for customer satisfaction jumped to 67% in the week following the launch of Windows 7 (October 22, 2009), up from 64% where it stood the day before the OS hit the shelves. By December 31, Microsoft's satisfied customer percentage jumped to 73%, the highest rating Microsoft has had since YouGov began the survey in 2007.

Compare this to Apple. When Snow Leopard was released (August 28, 2009), the new OS boosted the number of satisfied customers by only 1%, to 65%.

Impressive gains for Microsoft, but what will be even more impressive is if the company can hold onto these gain over the coming year.

Topics: Software, Apple, Microsoft, Operating Systems, Windows

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73 comments
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  • Now you have done it.

    This very moment legions of Apple fanatics are researching YouGov to find some discreditable dirt on it. The most ardent Apple fans are no doubt already compiling conflicting reports from other "more reputable" sources.

    This YouGov report strikes at the very heart of the Apple fanatics argument that Apple users are just plain better off then Windows users and are happier for it.

    Now you have really done it.
    Cayble
    • It's always fun to see that Windows zealots are the

      first ones to come out and post what they think all the Apple fanatics are
      going to do.
      frgough
      • Well statistically, we're likely to outnumber you 20 to 1

        and you're just so dang predictable!

        It's tongue in cheek, but before somebody asks how I came up with 20 to 1:

        Windows market ~92%
        OSX market ~5% (Net Applications)

        (market * customer satisfaction %)
        92*.73 = 67
        5*.65 = 3.25
        67/3.25 = 20 (rounded down for generosity's sake)

        Correct me if my math is wrong.
        ericesque
      • Windows zealots? Seriously?

        I'm sure they exist - but they're a tiny, tiny fraction of Windows users...

        On the other hand, since there are 92 Windows users for every 6 Mac users - even if there are the same ratio of fanatics to regular, there should be about 15 times as many Windows zealots to Mac zealots.

        Now - take a quick survey of the techblogs both in terms of articles posted and comments posted and I think you'll find it hard to find 1/15th as many Windows zealots to Mac zealots.

        Soo...
        TheWerewolf
        • Heh...

          Pretty easy to explain though... Many of the people who run Windows
          either "have to" or "think they have to", for Mac users it's a choice. So it is
          hardly surprising that fewer Windows customers are "rabid fans". You see
          the same thing with Linux users, it's a positive choice, they CHOOSE
          Linux or Mac OS X. For Windows users, Windows is the "default" choice.

          So Microsoft's customer satisfaction rating has risen since Windows 7,
          given the unfavourable reception that Vista got, much of that by "word of
          mouth" it would be surprising if this DIDN'T happen.

          Is this even news?
          jeremychappell
          • Nope...

            ...most people who use Windows just see it as an effective tool to do their business with. They don't get emotionally attached to it.
            Sleeper Service
          • But...

            that does not negate his statement "Many of the people who run Windows either "have to" or "think they have to", for Mac users it's a choice". He is correct. Most barely know how to turn their machines on let alone know the first thing about other OS's.

            I think you should qualify your statement "most people who use Windows just see it as an effective tool to do their business with" with "most average people who use windows". Every tech or tech wannabe I know has a harshly defined preference of OS.
            Dave32265
          • Why?

            I'm sure that I could argue that many Mac users 'have to' run Macs because of Final Cut or that they think it'll keep them safe from malware.

            Most people simply choose what works best at the right price. That would be Windows.
            Sleeper Service
          • Why?...

            for the very reason I stated. "Most barely know how to turn their machines on let alone know the first thing about other OS's". Now I'm talking about the average user, who goes out and buys a computer with the OS already in place. As for the "have to" that you mentioned, sure you could argue that and it's a valid point, but how many average users do you know that know how to run Dreamweaver, photoshop or even ms office for that matter on Linux or any other OS other than windows?
            Dave32265
          • Real techs are pragmatic.

            Wannabes are fanatical.
            Lester Young
          • So that would...

            include you, right? :D

            [i]Wannabes are fanatical.[/i]
            Wintel_BSOD
          • Yeah...

            So not just because that's what their machine shipped with? Nothing to
            do with that?

            Don't be absurd. I run Windows, Mac OS X, and Linux - but I know
            enough to know that I'm NOT most people. Most people run Windows
            because of the reasons I've outlined. A lot of them don't even realise
            they COULD run anything else.

            This isn't knocking Windows, but it does explain why per head there
            are more "rabid" fans of Linux/Mac OS X than Windows users (so
            you're unusual). It is simple demographics - you walk into a store buy
            a machine at random and the chances are you'll have Windows (there
            is a small chance you'd have Mac OS X, and the chance of Linux is
            vanishingly small). So users of those platforms have "chosen"
            something different.
            jeremychappell
          • Amen to that

            I also use Linux, and Mac OS, and MS OS's (XP, Vista and 7 and all previous Windows versions) and I would take Linux or Mac over MS any day and after the WinDOZE Vista disaster, I will never purchase another MS machine again. I had to spend an extra $120 to make my wife's laptop usable by upgrading to 7 and update the memory and all sorts of stuff besides the insane amount of time it took to keep fixing it because of all the effing problems.
            Goldcds
          • You might want to ask why most people...

            ...don't care what OS they use.
            Sleeper Service
          • It's the marketing, stupid!

            If there's one thing people are aware of off the bat, it's that there's one company, Apple, that is "different." It has a larger advertising presence than any other company, with negative and sophomoric ads. So who's going to get sucked in with that kind of campaign? A lot of people who have the vague idea that the product is superior without understanding why. So they try to prop up their position by latching onto the advertising myths about the "other." That explains the Apple fanboy mentality pretty well.
            Lester Young
          • You might want to ask why most people...

            [i]...don't care what OS they use. [/i]

            Well if that be the case, then why are you here?

            Hmmm? ;)
            Wintel_BSOD
          • Nonsense!

            You seriously think that with all the advertising Apple does, people in the market for a PC aren't aware of having a choice? I think they are aware, and they just don't make the choice you made. You are patronizing beyond belief.

            But the truth obviously doesn't matter to you, since you wrote that bogus review of Windows 7 on CNET. It was obvious that you'd never used it, but you saw fit to pontificate about it anyway. Fraud.
            Lester Young
          • Not nonsense!

            [i]You seriously think that with all the advertising Apple does, people in the market for a PC aren't aware of having a choice? I think they are aware, and they just don't make the choice you made. You are patronizing beyond belief.[/i]

            Given that Windoze has pretty much monopolized the workplace, sure the majority of people go with what they know. Especially when they haven't heard of anything else. I was the same at one time, myself.

            Btw, there is such a thing as dual users, ya know...
            Wintel_BSOD
      • And you Apple zealots think your crap don't stink?

        You're just as bad as the Windows fanboys. Maybe even worse since your out even more money then the Windoze people, so not only are you as big a zealot, you're poorer!
        Ron Bergundy
        • Pot, Kettle. Kettle, Pot (NT)

          NT
          de-void-21165590650301806002836337787023