Medicare tests multiple PHRs including Google

Medicare tests multiple PHRs including Google

Summary: Google may think of these rivals as "tomato cans" on the way to the championship bout with Microsoft, but it had best take these competitors seriously.

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Google Health logo from WikipediaA Medicare test of Personal Health Records due to start soon in Utah and Arizona may also be a test of Google's market power.

Google Health is one of four vendors authorized to offer PHR services under the pilot to Medicare fee-for-service patients. The other three are:

  • HealthTrio, a Colorado start-up that markets through health plans and claims pending patents on its PHR system. It also has experience at this sort of Medicare pilot in South Carolina.
  • NoMoreClipboard.com , an Indiana start-up which integrates with both Google Health and Microsoft HealthVault
  • PassportMD, a Florida PHR outfit which claims a "concierge service" reminding consumers of when they need check-ups and has been endorsed by former Good Morning America star John Lunden.

What Google faces, in other words, are competitors who are adept at marketing to consumers, at marketing through health plans, and at working with both governments and other vendors.

Will Google's share of market among the target group blow these three out of the water? Will the service it offers deliver equivalent value to patients?

These are worthwhile questions which I hope the coming tests will answer. Google may think of these rivals as "tomato cans" on the way to the championship bout with Microsoft, but it had best take these competitors seriously.

That little "beta" button on the Google Health logo will not be an excuse for failure.

Topics: Software, CXO, Enterprise Software, Google, Health, IT Employment

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4 comments
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  • PassportMD

    Thank you Dana, I agree with you. As one of the companies selected for the Medicare pilot PassportMD has many opportunities to provide Medicare beneficiaries significant value that a "Google" could not. And although Google looks to control the "lions share" of the opportunity. We must not underestimate the "little guy" . PassportMD is differentiated by it's ConcierCare service . A service that specifically addresses the needs of the senior medicare population by helping them create a valuable continuity of care record, that meets the standards that are required of electronic medical record systems for certification from CCHIT. We are eager to work alongside Medicare in achieving a pivotal step in the goal of "digitizing" health records by 2012.

    Steven M Hacker, MD
    Founder & CEO
    PassportMD, Inc
    PassportMD
    • Thanks Dr. Hacker

      Actually my favorite Hacker was James Hacker, the character who played the minister in the "Yes Minister" and then the "Yes Prime Minister" series on the BBC. Hope you do as well.

      I wish y'all well. Let us know how it turns out.
      DanaBlankenhorn
    • Certification or licensure of those handling medical records

      I am a semi-retired medical transcriptionist, who works with seniors to educate them on the importance of a PHR as well as informing them regarding tools available in creating same. I think the ConcierCare service provides a way to take a seemingly overwhelming task off the shoulders of those wanting a PHR but may not have the skills to create one. My questions are: What credentials do you require of the people handling medical records and thus creating the PHR? Are these professionals who have a a medical record/medical transcription background? I have spent the last 35 years working with medical records, their accuracy and privacy so these issues are of primary importance to me. My second question is: Should someone find they are not able to continue with your service for whatever reason, i.e., financial, what happens to their information? Lastly, if they want to resume after a time, say 6 months or a year because their financial situation has improved, are they able to resume the service without having to start from the beginning?

      Thank you in advance for your kind attention to my questions.
      BinkyCMT
    • Certification or licensure of those handling medical records

      I am a semi-retired medical transcriptionist, who works with seniors to educate them on the importance of a PHR as well as informing them regarding tools available in creating same. I think the ConcierCare service provides a way to take a seemingly overwhelming task off the shoulders of those wanting a PHR but may not have the skills to create one. My questions are: What credentials do you require of the people handling medical records and thus creating the PHR? Are these professionals who have a a medical record/medical transcription background? I have spent the last 35 years working with medical records, their accuracy and privacy so these issues are of primary importance to me. My second question is: Should someone find they are not able to continue with your service for whatever reason, i.e., financial, what happens to their information? Lastly, if they want to resume after a time, say 6 months or a year because their financial situation has improved, are they able to resume the service without having to start from the beginning?

      Thank you in advance for your kind attention to my questions.
      BinkyCMT