Where technology can save money in health care

By | June 1, 2010, 5:00am PDT

Summary: Technology vendors need to change their approach to the medical market, and the medical market needs to change how it approaches technology, if we are to see the cost benefits from health IT we expect from it.

Technology saves money when it makes people more productive.

Not all technology does this, especially in health care.

Imaging technology, for instance. Or robotic surgery. While Moore’s Law makes $500 the magic price point for PCs, what $2,000 was in my salad days, in medicine it tends to create new applications, new ways to save lives, new jobs, not cost savings.

What I wrote about early in the last decade as The World of Always On is now known by vendors like HP as The Internet of Things. Networks of sensors can measure changes in any system — a bridge, the Internet, or (as in this case) changes in the human heart.

The question should be, does it make doctors more productive?

If the application must be administered by a doctor, in their office, the answer is no. It’s just a fancier gizmo. If on the other hand this is something that can be worn by the patient, if it can be prescribed by any M.D. and report back on an emergency basis or upon the next visit, that’s different.

The same is true with another hot medical technology, Telepresence. As The New York Times reports it, NuPhysica is using this technology to deliver medical care on drilling rigs around the world. Before, people on these rigs had no quality care unless they could be airlifted to a hospital.

But does this application really save money? Sure, if you compare the cost of Telepresence to the cost of keeping a doctor on-site. But oil companies don’t keep doctors on-site. The application creates more care, it makes care possible, but is it a productivity enhancement? No.

Both The Internet of Things and Telepresence can improve productivity. In the case of Telepresence it can make specialists more available, reducing the need for specialists without top skills. In the case of The Internet of Things it can make highly-accurate self-administered tests possible.

Or these can just be costs, more care or better care rather than more efficient care.

My point is that technology vendors need to change their approach to the medical market, and the medical market needs to change how it approaches technology, if we are to see the cost benefits from health IT we expect from it.

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Disclosure

Dana Blankenhorn

Dana Blankenhorn has been a journalist, writer and part-time futurist for over 30 years. At the present moment I run only a personal blog in addition to my ZDNet open source blog. DanaBlankenhorn.Com has the subtitle The War Against Oil. In the past I have used it to write about political history, e-commerce, personal matters, some ideas related to open source, and The World of Always On, which is the idea of using sensors, motes and RFID to turn WiFi links into platforms for applications which live in the air. My IRA account at Schwab holds a few tech shares, most notably some Intel and Applied Materials, but there are no open source companies in it. I don’t even own any CBS stock.

Biography

Dana Blankenhorn

Dana Blankenhorn has been a business journalist since 1978, and has covered technology since 1982. He launched the Interactive Age Daily, the first daily coverage of the Internet to launch with a magazine, in September 1994.
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Pointless Article
pizzaman7 3rd Jun 2010
It is a fact that European countries have no where near the technology that we do. Their health systems de-emphasize the "monetization" of healthcare because it is subsidized heavily by government and supported by ever growing taxes. Their centralized bureaus make health decisions based on the expenses of the procedures and leads to less quality care.

Whether you like it or not healthcare is monetized. Someone has to pay for it. Nothing is free in life.

Technology is expensive that is why they are behind us in the technology of healthcare and that is also why people try to come here (also to avoid the long lines and long waits).

Not to worry....Obamacare will be defeated in court or will be repealed by our legislature. We the people have spoken and this was thrust upon us against our will. This is what happens when politicians don't listen to their constitutuents.
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It's a bigger issue than that...
mr1972 1st Jun 2010
"My point is that technology vendors need to change their approach to the medical market, and the medical market needs to change how it approaches technology, if we are to see the cost benefits from health IT we expect from it."

As a society we have monetized health. That is a root problem. Every cure or efficient cost effective treatment is a lose in profit. Nobody makes money with a one shot cure.

My father once told me if you give a man a fish, you feed him once and then he is helpless, but teach a man to fish and he will feed himself for the rest of his life. The problem is, what happens when the man has two broken arms and can't fish? Does society have an obligation to return the fisherman to a condition he can continue to fish and provide for himself?

As long as you have a society that tolerates a monetized healthcare system, you are going to have a population that is sick enough to provide profit but doesn't die off and cut the revenue stream. You will have expensive treatments that require lifelong maintenance favored over one time all done cures.

This is probably why you won't see Telepresence on oil rigs. They are betting the cost of airlifting the occasional person is cheaper than having a constant technological solution. They have monetized the health of their workers, figured out the margins, and do just enough maintence to maximize their shareholders profits.
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@mr1972 Uh, the point of the story is you are seeing Telepresence on oil rigs. I take your point about the medical side of the market though -- they're grabbing for tech that increases revenue over that which saves.

For that which saves to gain traction you need buyers who are actually buyers of health care to step up. And for that to happen you need incentives.

One more point. Europe makes less use of many health IT technologies than we do. And they have the incentives I'm calling for here.
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Low volume business?
Ken_z 2nd Jun 2010
Companies in the medical business sometimes look at low volume sales to set their prices. The classic example (that I've used before) is the EKG. There have been sensors in a "computer mouse" form for years. Mass produce the damn things, add in existing software and go for millions of sales. Of course that takes a Walmart approach to pricing, but Walmart makes more sales & profits than any medical equipment company.
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Pointless Article
pizzaman7 3rd Jun 2010
It is a fact that European countries have no where near the technology that we do. Their health systems de-emphasize the "monetization" of healthcare because it is subsidized heavily by government and supported by ever growing taxes. Their centralized bureaus make health decisions based on the expenses of the procedures and leads to less quality care.

Whether you like it or not healthcare is monetized. Someone has to pay for it. Nothing is free in life.

Technology is expensive that is why they are behind us in the technology of healthcare and that is also why people try to come here (also to avoid the long lines and long waits).

Not to worry....Obamacare will be defeated in court or will be repealed by our legislature. We the people have spoken and this was thrust upon us against our will. This is what happens when politicians don't listen to their constitutuents.

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