Intel CEO: Google TV coming this month, Apple TV "really simplistic"

Intel CEO: Google TV coming this month, Apple TV "really simplistic"

Summary: The Wall Street Journal interviewed Intel CEO Paul Otellini about the chip giant's forays into devices that aren't primarily computers, and he had a couple of things to say about Google TV.Like Logitech and Sony, Intel is an initial partner with the search giant on Google TV, but unlike Logitech and Sony, it's apparently willing to pinpoint when the first products using the technology will be available: this month.

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The Wall Street Journal interviewed Intel CEO Paul Otellini about the chip giant's forays into devices that aren't primarily computers, and he had a couple of things to say about Google TV.

Like Logitech and Sony, Intel is an initial partner with the search giant on Google TV, but unlike Logitech and Sony, it's apparently willing to pinpoint when the first products using the technology will be available: this month. That's more specific than the fall 2010 target that Google has been floating, and neither Sony nor Logitech has made a similar announcement.

But wait, there's more. Otellini, surprise, surprise, doesn't think much of the new Apple TV, which he refers to as "a step backward" and something his mom might use because it's "really simplistic." In contrast, Google TV is "the full Internet, integrated seamlessly with live content" that's more suitable for his plugged-in son:

He wants to be able to do his Facebook chat and talk to his friends saying, "Hey, are you watching the game?" in real time. You cannot do that on Apple TV.

Which view is right? While Google TV is betting on people wanting to use an HDTV as the focus of interactivity, Apple is assuming that you'll want to chat online or check scores with a device on your lap -- preferably, an iPhone or an iPad. Of course, that's not to say an updated version of Apple TV couldn't run a Twitter app or an NFL widget, and Google TV will require some sort of input device on your lap to communicate with the Google TV hardware. So will a "step backward" or a step forward win in the living room?

Considering the new Apple TV is shipping in three to four weeks, we won't have long to wait for some side-by-side comparisons. Which product are you anticipating more?

Topics: Hardware, Apple, CXO, Google, Intel, Mobility

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21 comments
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  • Without user selectable per app for both on handset and big screen

    they're both going to be pieces of crap. and then when home broadband switches to metered service for IPTV your current cable bill is going to look teeny weeny...
    Johnny Vegas
  • I'll choose Google TV

    I'll choose Google TV, because apple has so many compititors, SAMSUNG, blackberry and microsoft... It's an astonishing phenomena that apple provide users the same content (services) as its compititors with itunes, And the video converter and dvd ripper are no bussiness of "apple" or "blackberry"(both can use them)...on free offline videos (you can get many free videos converter and dvd rippers which are working on windows and different with handbrake from aneesoft official website, but ifunia is should be paid for apple devices on mac). So I'll choose which can offer many of the entertainment sources online.
    summer77
  • RE: Intel CEO: Google TV coming this month, Apple TV

    its obvious that otellini would say this.... Now that Apple TV has switched to ARM... Intel feels like they have been kicked to the curb.
    rhegde75
  • In case you haven't noticed, Mr. Otellini.......

    a lot of people like--and buy--"simplistic".
    Userama
  • That's PRECISELY What Sells!

    People don't want to be techo-nerds when watching TV! That WANT something that is very simple... kind like TV is but better. Yes there will be Nerdroids that want to chat on their TV but I'm not one of those. I prefer to have a nice menu, selection, press play, and go. In other words, I'm a normal human being without a pocket protector and three degrees in astrophysics...
    frankz00
    • Ah, I see

      @frankz00

      So the people who like a little more control over what they buy and use are not "normal" human beings. Could it be that it is the other way around. The people with control are "normal, and the others are zombies?
      Economister
      • RE: Intel CEO: Google TV coming this month, Apple TV

        @Economister I wouldn't say that those who want more control are not normal but they most certainly are not in the majority.
        non-biased
  • RE: Intel CEO: Google TV coming this month, Apple TV

    Yes, i agree , the Apple TV is so simplistic.Apple TV is not a real platform, neither own the application store, has not been applied. Therefore, even if the users can download movies from Netflix, they can not use Vimeo; can see the pictures on Flickr, but can not see on Facebook or SmugMug;can play HD mp4. videos , can not play any other kinds of videos so that i must rely on Aneesoft video converter. can get 99 cents of Fox and ABC shows video, but can not see Comedey Central, Hulu or Fancast program. In short, no Facebook, no Twitter, no sports scores, no weather, no stock figures, no news, and video games.
    xiaoa
  • RE: Intel CEO: Google TV coming this month, Apple TV

    Apple TV might be for the boomers but Google Tv is for the rest of us Gen Y and X. Don't tell my 15 years old daughter is just enough with a simple tv when she watches mostly online video than regular fee/paid tv.
    czorrilla
  • A question for Mr. Otellini's son:

    Hey, are YOU watching the game, or are you using your TV as some half-a**ed computer to talk to your friends instead?
    Userama
  • Hold the phone

    Out of my 200 or so available TV channels, barely 5 are consistently worth watching...<br><br>And all of you know or should know that is why all those social apps like facebook, twitter etc, were launched ... so that the generation of viewers born with a TV set in their crib may, on its own, fill the great void now sucking air in the commercial and cable TV airwaves.<br><br>All the TV gadgetry in the world will not compensate for the hopelessly empty content of the TV fare.
    Alain Zola
  • Inevitable

    Everything is going to be connected. Might as well live with it. Ultimately I expect that broadcast airwaves and radio waves will be co-opted for ISPs to deliver connections to us. TV networks and radio stations alike will broadcast over the internet. Eventually content makers will have to innovate and excel to get viewership simply because we will have whatever we want whenever we want kind of entertainment.
    kwabinalars
  • RE: Intel CEO: Google TV coming this month, Apple TV

    I can't help but see Google TV as just another vehicle for bringing ads to my large screens in the house. DVR's at least offer me the ability to skip through them for the few shows I watch, but I have yet to see or read anything about Google TV that makes it stand out above what Satellite and Cable providers are already offering.

    I still think the XBOX 360 is still the best bargain out there as it is a world class gaming platform, plus allows you to stream movies (Netflix), music (via Zune), Facebook integration, streaming radio via Pandora plus Hulu is now part of the picture! Even at Apple's price of $99 to rent TV shows and movies (TV from only 2 channels) the cost of the XBOX 360 (you can get the Arcade version for around $150) is a MUCH better deal!
    omdguy
  • Simple Can Be Good. Facebook on TV is Silly. Apps Will Rule the Day

    The iPhone is the single hottest selling smartphone on the market and the reason is largely BECAUSE of its simplicity. My two year old daughters and my "how does a computer work" grandma know how to use it, which is a testament to its well designed user interface. This isn't a bad thing, it's quite good! All devices should strive for such "simplicity" and if Apple TV is "simple", then that's good too, in a way.

    Also, I always found the idea of Facebook (and Twitter) on TV to be rather silly. I think my TV has a Facebook widget and some Blu Ray online capabilities have "social" features too and I haven't used them once. If I want to update my Facebook status, I'll use my phone or my computer. TV is designed for something different: presenting entertainment.

    That said, I do think Google TV has a leg up on Apple for one very important reason: an app store!

    Apps will rule on TV just as they do on phones, eventually. If you have a set top box that has not only Netflix, but app possibilities like Hulu+, streaming sports channels and games, then I think you'll see a winning device with broad market appeal. It's not going to be social media apps that drive adoption, it will be streaming and downloaded media apps.

    Google TV has an app store and, if they pull it off right, I think it has the opportunity to establish itself as a leader in visual media.

    They'd better watch their tail, however, because it's almost certain that Apple has something similar in the works, even if it wasn't quite ready for their recent product announcement.
    Boulder_Bum
  • RE: Intel CEO: Google TV coming this month, Apple TV

    Google TV Vs. AppleTV showdown.

    It will be interesting to see who will dominate the new revolution of TV interactivity globally. I agree with you guys SIMPLICITY is the key to their success. The more complex they add those functions, the more consumers wouldn't want to use it. Furthermore, most research analysis discovered that more than 60% of consumers do not use all of the TV's functions. Consequently, we tend to pay things that we do not use. That's such a waste!
    wanharris@...
  • RE: Intel CEO: Google TV coming this month, Apple TV

    Once again, Google are the real innovators here and their product (on paper) is the far superior.
    Naryan
  • RE: Intel CEO: Google TV coming this month, Apple TV

    I personally have not read much on GoogleTV so not sure what the cost of entry will be but even if it doesn't have the same function set, AppleTV has set a hard to touch entry price and could be a bigger success due to that. I look forward to seeing what Google has to offer and overall was disaapointed in the new AppleTV. I do think it will be a hit but I will wait until they come out with a version running iOS that have access to the App Store. If they can offer that I think it will be a huge hit but if Google truly offers this feature and doesn't cost too much they will make some serious headway which will be hard for Apple to recover from.
    non-biased
  • Love GoogleTV

    I am a mom and a tech geek. I love the integration I have experienced with Google TV. The Logitech Revue product works better with DISH Network than any other TV provider. As an employee at DISH, I believe it is one of the best products we have been associated with-next to our own developed DVR technology. I invite you to learn more! Just go to http://www.youtube.com/watch?v=tiIPoWXALbs to view it or to DISH's website http://www.dishnetwork.com/googletv for more information!
    TechMama1028
  • RE: Intel CEO: Google TV coming this month, Apple TV

    I finally had the chance to get the Google TV and it works great. I work over at DISH Network and that's where I first used Google TV. I like that I can now watch TV and check my emails, or get on Face book while wresting is on. There is so much more to it and as apps are becoming avail it's only going to get better. This has made life easier for me. I don?t have to go to different rooms to watch TV or get online.
    Joe1DISH
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