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Plattner on Plattner: Business ByDesign

By | May 19, 2010, 6:50am PDT

Summary: One of the pleasures and privileges of attending customer events is the opportunity to spend time with the lead company’s leadership. Late yesterday, bloggers were treated to time with Hasso Plattner, an SAP co-founder, the man behind Hasso on Hasso and a straight shooter on difficult questions. The above video provides a glimpse into the mind [...]


One of the pleasures and privileges of attending customer events is the opportunity to spend time with the lead company’s leadership. Late yesterday, bloggers were treated to time with Hasso Plattner, an SAP co-founder, the man behind Hasso on Hasso and a straight shooter on difficult questions.

The above video provides a glimpse into the mind of a man who is wrestling with the science behind making large businesses more effective and the challenges of Business ByDesign.

Off camera, I asked Dr Plattner whether the Hasso on Hasso video was a marketing invention. It turns out that the final product was the result of his own scripting. When you look at it and note that at one point, Hasso ‘the mad scientist’ is boring the pants off Hasso ‘the interviewer,’ it becomes clear this is a man who has extraordinary self awareness. It was made all the more poignant by the fact that before we got into the discussion he said: “Is there someone here who is making sure I don’t say the wrong thing.” You cannot help but admire a person who knows who they are and is brutally honest about their own limitations.

SAP has had a rough ride the last couple of years, culminating in a gut wrenching change of leadership 100 days ago. Again, off camera I asked Dr Plattner whether he is happy with what’s happening inside SAP. “Yes” was the blunt response. Experience suggests that if Dr Plattner is happy then there is a good chance that customers will be happy.

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Dennis Howlett has been providing comment and analysis on enterprise software since 1991.

Disclosure

Dennis Howlett

Dennis Howlett is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgment. This page therefore lists all Dennis Howlett’s current business relationships.

Dennis’s consulting arrangements occasionally bring him into direct or indirect business relationships with some of the companies about which he writes, and/or their competitors. Where such a relationship exists, it is disclosed at the end of any article that references the company concerned.

Dennis owns AccMan, an independently produced blog covering the professional services market, primarily focused on Europe. It is currently sponsored by selected TextLink Ads and named sponsors in the ‘Sponsored Content’ block.

He is a member of Enterprise Advocates, a loose association of consultants, and analysts who are concerned with the buyer side of the buy-sell enterprise relationship.

He is a paid contributor to IT Counts, a site dedicated to discussing technology issues as they related to ICAEW members. He also advises ICAEW on certain aspects of its member outreach programs.

He is an SAP Mentor and participates in SAP Mentor webinars. He has recently produced a guide for SAP resellers wishing to record customer videos. Other than as disclosed here, Dennis maintains no business relationship with SAP and is not financially rewarded for his role as a Mentor.

Dennis maintains relationships with a range of end user organizations and in all cases is subject to non-disclosure agreement. He has no current ‘paid for’ relationships with ITC vendors except as disclosed above although certain vendors comp travel and expenses claims. For the benefit of doubt, T&E reimbursement is a common practice among European based writers. It is often the only way we can attend important events. Even so it doesn’t impact our analysis of what vendors have to say. If you believe otherwise then feel free to ignore what is written here.

Except as mentioned above, Dennis has no other investments in any tech industry participants. This page last updated 23rd February, 2010.

Biography

Dennis Howlett

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.

Talkback Most Recent of 10 Talkback(s)

  • Thanks!
    Thanks, Dennis. I really enjoyed watching this video. Some no-nonsense talk about what was going on under the covers.

    Cheers,
    Bob Warfield
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    BobWarfield
    20th May 2010
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