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Scoble and Howlett: a boring Face/off

By | December 20, 2011, 4:32pm PST

Summary: Just how far apart are consumer grade apps from the enterprise? This story with Scoble illustrates the topic very well.


As we approach the festive season I thought I’d close out the year with something Valley readers will appreciate. A conversation between Robert Scoble and myself.

Scoble and I have known each other a number of years and while he is normally enamoured of cool startups our conversation was much more enterprise focused. In truth we occupy very different parts of the IT spectrum and that’s OK. Open minds can learn from that.

Scoble had fluffed his understanding of how Workday operates in his company’s environment. At the time I asked if he would be at LeWeb and could we discuss the topic on camera. In this candid conversation, Scoble acknowledges that he didn’t fully appreciate what was going on inside his company and explains some of the lessons he learned. I wonder sometimes if enterprise people would be so gracious.

For anyone out there with ego issues - that’s a seriously big deal and one that Scoble handled with aplomb.

What’s more important is the subtext. Enterprise developers are still not doing the best job they could at delivering a consumer style (not grade) experience to users. It’s a topic we touch upon but which we do not explore at depth. It’s another’s day’s discussion but one that I believe will take on great importance in 2012.

If nothing else, my sense is that this shoot demonstrates the work enterprises have yet to do in order to delight day to day users of their ’stuff.’ Even among the best it is just not happening fast enough.

Thanks to Robert for being such a good sport and prepared to acknowledge that even when you spend your head in innovation, it isn’t necessarily the same thing as operating enterprise systems.

Thanks also to Rocky Scoble’s producer for what turned out to be a brilliant edit.

Enjoy.

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Dennis Howlett has been providing comment and analysis on enterprise software since 1991.

Disclosure

Dennis Howlett

Dennis Howlett is committed to maintaining the independent and opinionated stance that his writings are well known for and does not enter into contracts that would limit his freedom of expression in any way. However it is important in the interests of full disclosure to inform readers of those relationships so they can form their own judgment. This page therefore lists all Dennis Howlett’s current business relationships.

Dennis’s consulting arrangements occasionally bring him into direct or indirect business relationships with some of the companies about which he writes, and/or their competitors. Where such a relationship exists, it is disclosed at the end of any article that references the company concerned.

Dennis owns AccMan, an independently produced blog covering the professional services market, primarily focused on Europe. It is currently sponsored by selected TextLink Ads and named sponsors in the ‘Sponsored Content’ block.

He is a member of Enterprise Advocates, a loose association of consultants, and analysts who are concerned with the buyer side of the buy-sell enterprise relationship.

He is a paid contributor to IT Counts, a site dedicated to discussing technology issues as they related to ICAEW members. He also advises ICAEW on certain aspects of its member outreach programs.

He is an SAP Mentor and participates in SAP Mentor webinars. He has recently produced a guide for SAP resellers wishing to record customer videos. Other than as disclosed here, Dennis maintains no business relationship with SAP and is not financially rewarded for his role as a Mentor.

Dennis maintains relationships with a range of end user organizations and in all cases is subject to non-disclosure agreement. He has no current ‘paid for’ relationships with ITC vendors except as disclosed above although certain vendors comp travel and expenses claims. For the benefit of doubt, T&E reimbursement is a common practice among European based writers. It is often the only way we can attend important events. Even so it doesn’t impact our analysis of what vendors have to say. If you believe otherwise then feel free to ignore what is written here.

Except as mentioned above, Dennis has no other investments in any tech industry participants. This page last updated 23rd February, 2010.

Biography

Dennis Howlett

Dennis Howlett has been providing comment and analysis on enterprise software since 1991 in a variety of European trade and professional journals including CFO Magazine, The Economist and Information Week. Today, apart from being a full time blogger on innovation for professional services organisations, he is a founding member of Enterprise Irregulars and an investor in a European start-up. Prior to, Dennis was technology and tax partner in a British firm of Chartered Accountants for 10 years. Prior to that held various senior finance roles across a broad range of industries.

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Great discussion. Not sure who was the interviewee/interviewer. My impression is that it shows how rapidly the enterprise/consumer distinction is being eliminated. The adoption of any device, anywhere as the delivery means will only accelerate this trend. As long as the tool -- app -- does what the user needs to do and does it simply and elegantly, then enterprise, startup, who cares. The big hurdle to this will be the IT departments who will may be slow to give up some strict control of the provisioning of services.

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