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Apple App Store: (Unconventional) technology of the decade

By | December 27, 2009, 11:11am PST

Summary: Apple’s App Store set a precedent which revolutionised the mobile industry and handsets like we had never seen before, making it “technology of the decade”

Think about it for a moment. If you try and condense down the most technologically progressive decade of all time into a single blog post, which would you choose? I considered many including broadband, 3G, email, GPS and even Facebook.

But not all of them were developed in this decade, some just don’t have the significance or the impact as others.

Yes, Facebook does connect over 350 million people worldwide and trying to explain the concept of the site to someone even five years ago wouldn’t have been even slightly comprehensible. But the Apple App Store along with the Facebook application platform has had a massive societal change.

The Facebook application platform launched in May 2007 and the Apple App Store was released in July 2008 with the launch of the iPhone just under a year before hand. These two developments, especially the App Store, shook up the entire mobile industry to produce a completely customisable device.

You could download any application and install it over the air, and each phone would be different and unique to that person. It opened up so many possibilities not only for iPhone, and later iPod touch users, but the wider market.

Since then, Nokia jumped on the bandwagon with the rebranded Ovi store which allowed applications to be downloaded in a directly rivaled way to the iPhone and App Store - mostly free and over the air - and BlackBerry devices, known for their business style and functionality was opened up far wider in terms of possibility and enhance ability with the BlackBerry App World. Even the Android has jumped on board with their own application database.

Even though I’m not a fan of the iPhone, the possibilities are endless. There is no doubt there will be an application out there for whatever you need, free or otherwise, and because of the nature of the programmability and the relatively simple SDK, in theory anybody could write one.

And with the massive popularity of the iPhone and iPod touch devices, this spurred on the downloads further and further. While there are only around 120,000 applications available, this is massive disproportionate to the number of downloads worldwide - over a billion in only nine months.

This was viral behaviour and it spread through the market to other mobile devices and handsets, companies and services. The Apple App Store set a precedent which other manufacturers could simply not ignore. People don’t seem to buy phones anymore based on what’s on there - more so what they could put on there.

I wouldn’t bet that most people who have bought an iPhone or iPod touch is because of the expandability of the devices with third-party applications, rather than the other features or the aesthetic design of the device.

The iPhone isn’t the technology of the decade. It’s the vast number of applications which accompany the iPhone and iPod touch, and the mobile applications which followed in the App Store foot steps.

Got a favourite iPhone application? What would rank in your top three technologies of the decade? Comment away.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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good idea about facebook
gavin.chan 2nd Oct
Good post, and I learn more about it. We supply various brands of camera and camcorder batteries, including Canon, Casio, Fuji, JVC, Nikon, Olympus, Panasonic, Sumsung and other brands. Buy sony camera batteries rechargeable from dealingway at wholesale price.gfjol
0 Votes
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#1 Technology = Broadband
Tom12Tom 27th Dec 2009
The #1 technology of the decade is internet broadband. If you don't believe it, try using a dial-up connection. (grin)

Smartphones are an interesting technology, but the overwhelming majority of people still use dumbphones.

BTW, in the smartphone sector, iPhone only has a 5.3% worldwide market share, compared to 45.1% for Nokia, and 13.3% for RIM/Blackberry. I mention this, because tech columnists seem to assume that everyone has an iPhone. (grin)
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Email
oncall 27th Dec 2009
I vote email. While email is older than the past decade, it's really this past decade where email has taken off. The others are decent but they are, for the most part, merely enhancements to what already existed. I think email stands alone for the sheer number of people it now touches (just about everyone) and how it has significantly impacted communications between individuals and businesses.
0 Votes
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Yawn, Apple didn't invent this
NonZealot 27th Dec 2009
http://en.wikipedia.org/wiki/Handango

Handango InHand, available since first half 2007, is a on-device application store for finding, installing and buying software for your mobile device. Application download and purchasing are completed directly on the device so sync with a computer is not necessary.

Apple would be totally lost if they didn't have everyone else in the world to invent their tech for them.
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Have you been ...
n0neXn0ne Updated - 27th Dec 2009
... staying on top the Windows mobile 7 or Windows 8 news? Is there anything exciting about them that you would be so kind to share with us?

^o^

0 Votes
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That about wraps that one up.
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Yawn, Apple didn't invent this
Bradish@... 27th Dec 2009
and what did you invent today....
0 Votes
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iPhone the platform, 3rd party apps compete
HollywoodDog 27th Dec 2009
Interesting business model. Surprising another tech company
didn't create it first. Stunned actually that another tech
company didn't create it first.
0 Votes
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Smart phones carry serious cancer risk!
meusterer 27th Dec 2009
Use them at your own risk. Don't cry after getting it.
0 Votes
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good idea about facebook
gavin.chan 1st Oct
Good post, and I learn more about it. We supply various brands of camera and camcorder batteries, including Canon, Casio, Fuji, JVC, Nikon, Olympus, Panasonic, Sumsung and other brands. Buy Buy camera battery replacement from dealingway at wholesale price.5ZD4i
0 Votes
+ -
good idea about facebook
gavin.chan 2nd Oct
Good post, and I learn more about it. We supply various brands of camera and camcorder batteries, including Canon, Casio, Fuji, JVC, Nikon, Olympus, Panasonic, Sumsung and other brands. Buy sony camera batteries rechargeable from dealingway at wholesale price.gfjol

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