Fury Friday: The Facebook 'Like' button

By | November 26, 2010, 10:29am PST

Summary: Fury Friday: I’ll be jumping on the soapbox each Friday and letting rip into the things of the week that have annoyed the living daylights out of me. This week: The Facebook ‘Like’ button

Every Friday, I’ll be jumping on the soapbox and letting rip into the things of the week that have annoyed the living daylights out of me. Think of a dumbed down version of Peter Griffin’s ‘Grind my Gears‘.

Just before I get started on the usual rants and raves of the week, a brief look at the other things which have riled me up this week:

  1. Overweight people eating salads alfresco;
  2. HM Revenue and Customs, the UK tax office;
  3. North Korea.

And onto the meat in the sandwich.

The Facebook ‘Like’ button is everywhere on the web, allowing you to keep Facebook signed in on another window or in the background, and you to share other links, pages, news stories and the rest around the web outside of the site. Yes, it has some wonderful implications and allows you to share more about the web with your closely knit group of friends (on the most part, at least).

But the ‘Like’ button has diluted the indication of pleasure, just as the entire site has watered down the concept of actual, real-life friends. You can ‘like’ absolutely anything on the web, and frankly this just makes the web more unattractive and pointless.

Take this stellar example as the epitome of what I hate most about this damned button. You’ll see what I mean.

Great news! They’re alive, safe and well, and no less in a beautiful paradise like Fiji. They’re tired, but they’re in generally good health.

Excuse me?! Four people actually liked this story.

What’s to like: the brutal beating and mugging of an 80-year old man, or liking the structure of the story as it was reported, or liking the fact that the Formula 1 chief has a Brazilian girlfriend a fraction of his age?

By all means, just below this sentence you will find the dreaded ‘Like’ button, so use it to air your pleasure, discomfort, annoyance, stress, happiness, financial situation or sexual preference. Because after all, that is what it’s for - an acknowledgement of something about anything.

Grawwrr.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: Fury Friday: The Facebook 'Like' button
tonymcs@... 28th Nov 2010
@wildmind

The real shame is the lack of a DISLIKE button on ZDNet blogs. We used to be able to indicate our displeasure with the latest right-wing raves by Rudy or Zack's innocent cluelessness.

Instead we just get to avoid hitting LIKE and bloggers luxuriate in sycophantic LIKEs without realising the sea of DISLIKE their article has raised.

So bring on a DISLIKE button please wink
0 Votes
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Wow. Such fury over something....stupid & unimportant.
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Dislike Button
wildmind 26th Nov 2010
For years people have been asking Facebook for a "Dislike" button but the answers (if ever they came) were always "We don't want to promote negativity" - what?!?! How can you say that when you can "Like" the fact that someones status says they've just been diagnosed with terminal cancer? or there's a news article saying that another of our troops has been killed in Afghanistan?

Makes no sense really does it
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For the same reason ZDnet removed it
happyharry_z 26th Nov 2010
@wildmind It's supposed to be implied by the lack of "like". Just not the same though. There are some that should get the dislike treatment.
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I always felt
voyager529 27th Nov 2010
@wildmind
that there should be an "acknowledge" or "I feel ya" or a 'dude that sucks' button that sits next to the 'like' one.

Joey
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@wildmind

The real shame is the lack of a DISLIKE button on ZDNet blogs. We used to be able to indicate our displeasure with the latest right-wing raves by Rudy or Zack's innocent cluelessness.

Instead we just get to avoid hitting LIKE and bloggers luxuriate in sycophantic LIKEs without realising the sea of DISLIKE their article has raised.

So bring on a DISLIKE button please wink
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Couldn't help but notice that:

-At the top of the page, there's a "Recommend" button with a thumbs up, but no thumbs down.

-At the bottom of the page is that "Like" button for Facebook!

Time to talk to the web developer of ZDNet. Although I suspect he's busy avoiding work.

I don't really thing having a "like" without a "dislike" really gives any useful information. It's like politics: You're better off hearing both sides of the story, even if you don't like the other side, because it will give you a greater understanding of what's happening.

Let's say an article has 4 likes and 4 dislikes. Now let's say another has 4 likes and 8000 dislikes.

The difference is obvious - and completely lost when the dislike button is removed.

I'm sorry, but this attitude of ignoring dislikes is far more harmful than the dislikes themselves.
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Contributr
@CobraA1 YouTube has it, actually. I think it can have its good and bad sides...

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