Why I shall never buy (another) Apple iProduct

By | April 2, 2010, 12:43pm PDT

Summary: Apple products are not designed for the proletariat student, rather the silver spoon wearing graduate with more money than sense. Gratuitous rant

Forget the iPad for a moment. In my eyes, the iPad is the rare exception to the rule in the line of products that Apple has to offer because of the price to features ratio. But bearing in mind buying an iPad would be part of the perpetuation of the Apple brand and the consumerist smug levels that users seem to have, I will no doubt be avoiding it anyway.

Over a year ago, I bought myself an iPod nano - the fourth generation version which had just been released. It was a birthday present to myself and it was the cheapest iPod for a long time. I may as well give it a shot, I thought.

A couple of days later, I get a phone call from my bank, supposedly being the fraud department. I was suspicious of the call, so I called my bank back directly and yes, it turns out that in fact it was the fraud department. Better to be safe than sorry. As soon as the transaction went through from my debit card for the iPod touch nano, my bank had cancelled my card and stalled any transactions taking place, citing “suspicious activity”. When I confirmed that it was in fact a genuine payment and it was a birthday present to myself, they put the order through and I got the iPod the next couple of days.

It wasn’t as if I had bought a dozen of the same thing and sent the delivery to my non-billing address, but I should have seen that as an omen, frankly.

Since then, the scroll wheel became faulty and the battery lasts only so long. The absolute necessity to install iTunes to manage your music detests me (though SharePod works a treat, but not sadly it is not widely known about), and frankly the sound quality was knocked into second place by a BlackBerry of all things.

Switch for a moment from the iPod to the wider picture. The two are not necessarily connected or mutually exclusive to each other. An argument for poor build quality or raising the issue of a device which barely makes it through the year, perhaps. It boils down to one thing, in my opinion. Social class.

This isn’t about Windows or Linux, or even Mac OS X as such. This isn’t an argument of who should use what or the comparison between the operating systems. No, most definitely not. In fact, just to make a point to those who say I’m simply anti-Apple because I’m pro-Microsoft (which frankly makes me laugh), I would definitely advocate open-source technology and operating systems over Windows since my last experiment. The problem is, it’ll never happen.

Though many will no doubt argue that I could not possibly comment after buying a lone iPod nano. Over the last few months, I have experimented in great deal with Mac OS X, the iPhone, and other Apple products. I can surely appreciate the technology, the user interface and experience, the quality of the devices and suchlike. But the technology world seems to have infiltrated the class system in my view, meaning those who buy an Apple product - in particular the notebooks such as the MacBook Air or Pro - use it as a tool of raising their place in the social hierarchy. A device for fashion and statement, rather than that for function and necessity.

To see the technology and specifications packed into say, a MacBook Pro, a relatively powerful device which let’s face it, could be far cheaper and more powerful from another hardware manufacturer. Apple products are staunchly overpriced for what they offer and are not designed to be bought and therefore used by the average student.

Only the other day, was it pointed out to me the privately owned and run Seton Hill University expect students to pay thousands more for a degree programme than most other universities in the US, while at the same time jumping on the Apple bandwagon and offering every new student an iPad. The private university rakes in the tuition fees and spends it on technology of the upper classes - their students who can afford it. The tuition fee debate was sparked off in the comment section a couple of days ago, with my reply also.

They may well be perfect for the silver spoon student who has their tuition fees paid by their father’s trust fund, but to the average, proletariat, working to middle class background student who just about makes it through each academic year, “disposable” devices which are cheap and just about get the job done will have to suffice.

And that’s Easter for you. Have an egg.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: Why I shall never buy (another) Apple iProduct
cccjw 22nd May 2011
@michael@...

Google switch from PCs w/ windows to PCs with Linux, bevis.
0 Votes
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OK, Zack.
Userama 2nd Apr 2010
Enjoy the Wonderful World of Non-Apple.
Hope you feel better now that you've got that off your chest. wink
0 Votes
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Contributr
Oh I really do
zwhittaker 2nd Apr 2010
nt.
0 Votes
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I wont give Apple any money
Uralbas 3rd Apr 2010
what they have to offer does not interest me.

And yeah, why make them rich, cause you want to feel fabulous?

I do as is, no need for an Iproduct for that to happen. And most Inerds wonder why I can do what I can do and they cant ... that's cause of Android.
0 Votes
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"evil inside" LOL!!!
LBiege 4th Apr 2010
Good one. I'd never bother on iFad, either.
0 Votes
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If Apple is such a poor choice why did Google switch from PC's to Apple's and as far as your iPod going bad any assembler can have a bad day. Now I am not one of these Apple boys ether I used PC's for over 25 years and never touched an Apple until July of 2009. Apple has proved it's quality and I will never use any thing else.
@michael@...

Google switch from PCs w/ windows to PCs with Linux, bevis.
0 Votes
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Amen
mstrsfty 2nd Apr 2010
Could not have said it better myself.
0 Votes
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But it's a fashion statement...
DevStar 2nd Apr 2010
Apple is all about fashion. That's why you tend to see the Paris Hilton's sporting Apple products, and your local geek using MS or some-Linux derived product.

Nothing wrong with being fashionable, but people shouldn't feel bad if they're not.
Wow,
Your bank hits you up with a possible fraud indication and it is Apple's fault? I have to ask were you buying it from the Apple Store or from some non-apple store?

You sound like you got a cheap knock off sold to you. The fraud event being the big indicator. Given the poor quality of the product and your experience I would suggest you contant Apple and inquire if it was a fake. If it was a genuine item then it was really bad luck. If it was a fake I am sure Apple will want to know.
0 Votes
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Contributr
It was through the Apple website
zwhittaker 2nd Apr 2010
Genuine iPod through the Apple store. Promise!
0 Votes
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I don't know much about technology; father says I don't have to. He says there are poor people out there who will worry about those sorts of things for me.

Anyway, I ONLY use Apple products because they are what people say I should own. Apple products are very pretty and I think I read somewhere that Steve Jobs is some kind of holy man or something.

My personal assistant (Jane or Genny or something) pre-ordered an iPad for me yesterday. I can't wait to see what it is. I know its flat and pretty and sort of sparkles; which is all i need.
0 Votes
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LOL!
John Zern 2nd Apr 2010
I grinned. happy
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tricktytom Posted on: 04/02/10
elderlybloke 3rd Apr 2010
tricky ,
I believe you are pulling my ***!
0 Votes
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Apple makes elegant products
themarty 2nd Apr 2010
It may be a social statement where you are, but most people I
know who buy Apple here are doing it because: 1) they are as
nice looking as they are functional; 2) they are easy to use
and 3) they simply work.

I use Mac OSX, Windows7, Windows XP and Linux extensively,
10 hours a day, and the Macs give me little trouble, if any.
Of course they work...you think my Win7 machine doesn't "simply work"? Apple hasn't cornered the market on devices that "work"!

I'm so sick of hearing Apple fanboys laud their devices for merely being functional; as if the rest of us PC-users sit in front of dead machines lamenting the fact that we didn't lay out $1200 for a desktop computer. I don't know about the rest of you PC-users, but I've had this maching for three years and it hasn't blown-up, caught fire, or stopped working in any other way.

Big deal, you've got a Mac that works...bully for you...THATS WHAT ITS SUPPOSED TO DO!
0 Votes
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Understood
mikeken763 2nd Apr 2010
Ya I'm sick of hearing that crap as well. My
Windows XP box worked great with the only
upgrade being RAM for 3.5 years. It "just
worked." I understand however that with Vista
out that line, "just works," actually had some
credibility. But as for iPods, I must agree
they work very easily and smoothly. They last
longer than any other MP3 player I have used,
and they organize music excellent!

and to add to that, I have owned something like
15 other brands/models of MP3 players so I have
experienced others.
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ipod
hoaxoner 3rd Apr 2010
The reason the ipod organizes well is due to the fact that Apple stole that organization technology from Creative.
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Not true
rahbm 3rd Apr 2010
iTunes was developed from SoundJam MP, written by Jeffrey Robbin, who is now a VP at Apple.

Still not true, no matter how many times you post it.
0 Votes
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The "just works" mantra deal with usability.

But, of course, you already knew that.

What ticks you off is that more and more people no longer look at you
with awe because you understand the mystery of computing, but with
laughter because you're too stupid to get a machine that's easy to use.
  • Flagged
0 Votes
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Good grief, what arrogance.
mosborne 3rd Apr 2010
Are you a star-bellied sneech? It is attitudes such as yours that are so snottily superior. Give me a break.

I've been responsible for many apple sales. The folks that got them love them. I fix them for them when they mess up.

I, however, have no desire for any Apple products. They simply do not do what *I* want. Why can't so many Apple fans get it through their heads that that not everyone who doesn't want an Apple gadget is ignorant or stupid?
0 Votes
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Take a deep breath...
Pete "athynz" Athens 3rd Apr 2010
and the mantra with a grain of salt.

I have an iPhone and it's been hands down the best smartphone I've had because it simply works - for me.

I also have a Dell XPS 400 that is running Windows 7 home premium and I'm good with it because it simply works - for me. Same thing with my HP Pavilion laptop running Windows 7 home premium...

If I encounter a product that does not I'll return it if possible or if not recycle it, discard it, resell it and get something else that does just like I did with my old PPC-6700 running WM... or my old Mac 8100 running Mac OS 9 that was on it's last legs...
0 Votes
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I'm tired
theo_durcan 3rd Apr 2010
of machines that dont work. Read this:
http://tumblr.trukit0.livex3m.cl/post/447663852/cambio-de-hora-para-microsoft-windows-2010-chile
There you go? A complete guide about how to change MS machines to advance one hour in Chile! Hey, at the office I have to call the technician to advance the clock!
In the meantime, my mac handles advanced hours transparently, no intervention.
@hoaxoner

Well that is a nice lie. Does it make you sleep better at night?
0 Votes
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iPander
hardlymerkin 2nd Apr 2010
You will never buy another Apple product on the grounds
that your
nano broke and Apple products are associated with the
rich? Surely
your abstinence further propagates this inelegant and
unfair
generalization.

Personal computers are just that, personal. People make
style
decisions in terms of computers as much as they do with
anything
else.

You'll notice that a lot of greasy nerds opt for high-
performance
design monstrosities, whereas pretentious hipsters often
have the
latest MacBook. These, however, are generalizations too,
and although
I'm not denying the existence of them, there's also the rest
of society
to consider.

Technology on the whole is a case of meeting the needs of
the user. If
it does what they want it to do, then it's the right choice.
Segregating
a brand of products because you assume they're associated
with
people you don't like is an ignorant move for a technology
journalist
to make, and it undermines your other articles to know
how restricted
and biased your experience with the technology of today
is.

On the subject of Seton Hill: No prospective student of any
private
school is "expected" to pay anything. They make the
decision to. If
they have the money for a ten thousand dollar course, I
don't think
saving for an iPad was ever going to be a problem for
them anyway.
0 Votes
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Get over yourself, Zack...
webmaster@... 2nd Apr 2010
nt
People that can afford the Apple world deserve it. The rest of us find out over time just how limited the Apple world really is but most Apple users believe that they have social status by buying stuff nobody else can afford or want.

Apple computers are the least used and the least competent computers out there and the fact that the Windows world has moved onto almost 2 billion computers around the world and their share is rising not dropping as the world economy rises. People who can afford Macs are roughly the old Yupppie crowd and they are at 3% of the market world wide. That means that Apple has a long, long way to go before saturating the Yuppie world out there.

3% of 7 billion people is quite a big number but it is still the worst market share of any computer in history. Apple has only tapped about three percent of the yuppie market so they should do quite well for a while longer until the rich folk smarten up and someone gives them a new techno social status box. Which could come from the open source world on a box that the end users get charged 3 times the going rate for the Mac crowd will be the first to buy them.
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Is that why...
hill60 2nd Apr 2010
... the iPhone is dominant on all the studies I've seen on mobile use of
the Internet?
0 Votes
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Nope...
AttackComputerWhiz 2nd Apr 2010
I don't use an iPhone and neither do most of the people I know. I can surf the net on my Windows-based phone for half of what ATT charges and get on more sites (Apple has a serious issue about not supporting Flash).

I also paid less for the phone and have a better warranty. At least, if my screen cracks, I can get a replacement without having to shell out $129 and my warranty will still be intact.
0 Votes
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********
hill60 2nd Apr 2010
Why not provide a link to the manufacturers website showing that
physical damage is covered under warranty.
0 Votes
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While I don't agree with his stance on Apple
Pete "athynz" Athens 3rd Apr 2010
I can and will verify his claim with the warranty - I have a Blackberry Curve I use for work (my other phone being an iPhone) and over the course of a year the mute button on the top of the phone became damaged (and was actually recessed in the casing) and was no longer functioning. Upon taking it to a VZW repair store the tech told me that there was nothing he could do to fix it but since the device was still under warranty it would be replaced free of charge.
0 Votes
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in everything else, or they wouldn't be rich. In a capitalist society, it
takes brains and initiative to get rich.

Yes, I know you've been told by people who want to make you wards of
the state that wealth is the result of corruption. They're lying.
0 Votes
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absurd
hoaxoner 3rd Apr 2010
That is the most absurd thing I have ever heard. In fact, in our society, especially recently the people with the grayest ethical mores are the most successful. The smartest people are not the richest.

Even throughout history this is an absurd statement.
0 Votes
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Hello progon
elderlybloke 3rd Apr 2010
Most people who buy a Computer have no idea of what an operating system is or does.

They go to buy a Computer down at the local electronic business, and they get one which has MS OS on it and may sometime later learn that there is something called an Apple Computer.
0 Votes
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So you hate Apple, BFD
Stuka 2nd Apr 2010
And also there is a typo. First you say you got an iPod Nana, then you say you got an iPod Touch.

Maybe I have been fortunate, but I have never had an iPod die on me. Even my ancient 4GB iPod Mini (first gen) still works flawlessly. Battery doesn't give great life. But its 20 bucks for a new battery, and takes about 30 mins to install (I have done several, not too difficult).
0 Votes
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The only thing I hate about my MacBook Pro is...
Hatestone Johnson Updated - 2nd Apr 2010
...that people assume I'm a Liberal when they see me with it.
0 Votes
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well then stop
javajunkie@... 2nd Apr 2010
stop being a decent human being and they will soon know the truth
0 Votes
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Apple cultists sure are insecure
NonZealot 2nd Apr 2010
I'm amazed at how defensive they get when someone states they don't like Apple products. It's almost like you insulted their god or something.
Netted out, opinions are like anuses - everyone has one, and they are
largely involved with passing along fecal matter, as yours so aptly
proves.
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And the Anti-Apple cultists are what exactly?
Pete "athynz" Athens 3rd Apr 2010
Seems to me they are also insecure about Apple's success and do anything and everything they can to undermine it such as post lies, distorted and overblown facts, and/ or spread as much anti-Apple FUD as they can.

You ought to know by now I could care less if someone does not like Apple or their products - I just come by and counter the FUD no matter if it's an Apple fanboi cultist, a MS shill, a Linux "advocate", or and Android lover...
0 Votes
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Sorry
jaypeg 2nd Apr 2010
Sorry, I'd love to stick around whining and commiserating with you,
but I'm off to fly my aeroplane, use my Mac and play the grand
piano. Toodles Dear Boy.
0 Votes
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Why I will buy an iPad?
hill60 2nd Apr 2010
Years of tinkering with building my own systems, experimenting with
Linux and Windows led me to the conclusion that what Apple offers is
99% of what I want to do with computing.

Circumstances change I can no longer play PC games until the wee
hours and hunt around for free AV and firewall software for Windows
(Avast seems the best with Comodo firewall), I doon't have the need
for advanced document or spreadsheet functions.

I can't be bothered getting things to work with Linux and trying new
flavours every few months then setting it all up again, playing with this
adjusting that an endless time wasting exercise I used to enjoy when I
had the time.

So I bought an iPhone and later on a MacBook, which is easily the best
system I have used, no need for a mouse the trackpad is excellent.

I installed handbrake, VLC and perian and can play any content I find,
even .flv in Quicktime (which works better than VLC AND Adobe Flash
player).

Transmission provides an easy way to get Open Office, Linux distro's
and other Open Source Torrents.

I plug things in and they work, no antivirus (an occasional rootkit
check reveals nothing).

99% of what I want to do is why I am happy with my iPhone and
MacBook, an iPad will do 95% of what I want to do and I'm happy
with that.

It will be interesting to hear all these Techhead heads exploding when
Apple's market cap moves past Microsoft later this year.

Apple is now America's third largest company.
0 Votes
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So don't buy anything else from Apple.

I'm sure they'll be beside themselves with remorse.
0 Votes
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Apple is very controlling
jscott418 2nd Apr 2010
Yes, when you buy into Apple you are joining a cult. Not all cults are bad, but Apple certainly does have similarities to a cult. You cannot imagine anything Apple not getting months and months of publicity for any new product. You cannot imagine any other company selling their products like Steve Jobs does acting like a snake oil salesman at the big Apple presetations. People become sucked into the whole cult and before they know it. They are buying Apple products and feeding Apple's bank accounts like no other. Its not that their products are bad. Its just that they are not worthy of the press they get.
0 Votes
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scroll wheel became faulty (Zacks fault)
javajunkie@... 2nd Apr 2010
We know from previous posts that you like to drink Zack. I wonder what kind of abuse you playfully subjected your iPod to.

In short, your methodology is sorely lacking and it's sad to see someone so close to a university lacking in such a basic understanding of scientific principle.

In terms of economics, you evaluate hardware alone. The value of the OS is a factor which you ignore.

I moved from Linux to Apple recently and social class has nothing, nothing, nothing to do with my purchase decision.

I have no class really and trying to pretend I do is just faking it.

I like the product. Do I like the price? No. Am I willing to pay it for the product. Yes.

I don't need an Apple to be better than you Zack, I just need my keener mind (see I have no class).
0 Votes
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Why Tech writers have to talk Apple all the time.
Davewrite Updated - 2nd Apr 2010
because they found out they get more page hits. The will
talk Apple even in the negative and even when their main
topic is some other companies product. They found out
that saying "Droid launches today, is it the iPhone Killer?"
gets many many more page views than "Droid launches
today". A general survey of smartphones is titled "Apple
holds it's own in smartphone market-share" instead of
"Current smartphone share today".

Check out the articles in ZDnet, look at the talkbacks and
count them: articles with Apple vs those that don't.

People should ask the question why is that?
If Apple is irrelevant, builds less desirable products or as
this article implies badly built low quality devices why is
that so? Why do Time and Newsweek have an Apple
product on the covers of their latest issues? Critics say
Apple 'pays them or bribes the news sources' but if Apple
is a company that produces bad products how did they get
all that money to 'pay off Time magazine' and the WSJ, the
NYT etc? when is the last time you saw Dell on the cover
of Time? Steve Jobs was on the cover several times, the
imac, the iPhone all on the covers.

Every tech site Engadget, Techcrunch, Boy Genius, Wired,
Venture Beat, Forbes Tech, Barrons mentions Apple
endlessly.

So I say the Apple Fanboys have it right more : Apple is
now a dynamic powerful company that is in the forefront
of innovation, and people (lots of them) like and care for
their products. If it's not so articles with 'Apple' in them
won't be so popular. Tech writers have to mention Apple.
0 Votes
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Clearly, Zack is ill-minded to think buying an Apple iProduct will lift his social standing in life. People who thinks that way is clearly not ok.

If I buy a sneaker from nike and I found out that I am missing a lace and there's a huge hole in the bottom of the other pair, it won't stop me from buying another Nike? Just because like what everybody knows, "Sh*t happens!".

If just one faulty iPod Nano will dictate how you view Apple in a clearly non-educated way, then live your life.

I respect your opinion Zack but you're clearly not thinking well. Now that you have judged how you view apple in this way because of your nano, based on reading your article, you are not a very bright person and you're a very delicate man to deal with. However you feel on what I said, this is "Why I shall never read an article from Zack Whittaker?"
0 Votes
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Commodity and class
wafsd 2nd Apr 2010
Declaring you'll *never* buy something is a good way to end up with egg on your face, but I think you're pretty close to the underlying truth about Apple, and why the Wintel PC (and clones/flavors thereof) dominate the market.

It's all about commodification. The death of Ed Roberts, inventor of the Altair and godfather of computing as we know it today (RIP, Ed) should put some focus on what exactly made the Microsoft so powerful in the industry. Gates and Allen knew how to identify software that answered a very concrete business need, was stable enough to be usable, was simple enough for most people to use, and was at a price point that worked with volume sales.

They commoditized computing.

When I bought my first machine, a DOS-based 286 luggable thing from Mitsubishi, I longed for one of the pretty Macs, but they were way too expensive and didn't come with software installed. I put up with my mouseless, command-prompt behemoth because it came with MS Works and I could still afford to buy groceries. I *did* spring for the 20MB hard disk upgrade.

This simple, ugly box allowed me to get around the two bastions of computing elitism in the 1980's education world - the UNIX mainframe geek show that was overtly hostile to outsiders and the artiste dominated Apple graphic design labs.

IBM clones running MS software (and anything else that worked with DOS and Windows) made computers available to those of us whose career paths and/or economic status didn't put us in constant contact with other computing platforms. Students could afford their own machines. Companies could afford to put machines on all the desks, not just a few number crunchers or CAD engineers. Push the big button and that puppy "just worked". I could type papers. I could keep spreadsheets. I maintained a simple database. Eventually, I could send email.

Fast forward and the ease of entry to computing offered by this commoditized platform allowed me to move into the IT world in a way that my formal education did not support. It has changed people's lives in practical ways without too much fanfare. It's ordinary and unremarkable. It is the antithesis of luxury. There is nothing cool or hip about a Wintel box sitting on the desk or the slightly battered laptop being pulled out of the backpack. It is unadorned practicality. Oh, and it plays some awesome games, too.

Apple tried to do that, and almost vanished because it could not succeed as a beige box commodity. It came back from the dead as a luxury brand - bought for its aesthetics as much as anything - and has deliberately marketed itself as something for the better-than-the herd crowd since then, just like every other mass luxury product. I don't say this as a criticism because this is a real market niche, it's very profitable, and that's how capitalism works. Apple won't take over the computing world exactly in the way that BMW won't take over the automotive world - that's not the market it wants.

Apple does push the product at universities because the people who can afford to buy the products are mostly going to be university graduates, so they're trying to influence buying decisions of the (eventually) affluent. As for the iPad instead of the Macbook (and why does every Macbook user I personally know always run Parallels and use Windows? Hmm...) that is a no-brainer for textbook producers, university bookstores and Apple. Digital books are more likely to be purchased, cost nearly nothing to create, have bigger profit margins than physical books, and can't be resold. Each crop of students has to buy the newest edition. Students are hooked on the iPad, bookstores don't have to stock textbooks, publishers can deliver more cheaply and easily.

But then the digital divide rears its ugly head. What about schools that can't subsidize the iPads and students who can't afford to buy one? Do the subsidized iPads include the monthly connection fees as well as the devices? Will digital textbooks be available via the far cheaper e-book readers, or perhaps through the university computer labs? Will physical textbooks become inferior to digital versions?

What happens when a public good, education, gets delivered via a private luxury medium, an iPad?

My guess is that someone will come out with a very cheap version of the iPad and will create a clunky, tacky, kind of uncool but very practical alternative that will keep access open, while allowing the Kewl Kidz their status conscious devices.

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