India finally emerging as an indigenous consumer tech manufacturer?

India finally emerging as an indigenous consumer tech manufacturer?

Summary: For long India has been handling IT backend for some of the world’s top companies, probably all of them. At the same time, most new and shiny gadgets are first released in the US and Europe before India sees them, some don’t last long enough to make it here.

SHARE:

For long India has been handling IT backend for some of the world’s top companies, probably all of them. At the same time, most new and shiny gadgets are first released in the US and Europe before India sees them, some don’t last long enough to make it here. The consumer market in India hasn’t been on top of the lists for most companies. Nokia, Sony and HP are probably the few companies that have bee consistent with their product portfolios in the consumer segment. There is an uptake as decision makers realize India has the spending power, at the same time this growth is now (finally) giving rise to indigenously built gadgets.

From MicroMax Mobiles to Notion Ink’s Adam, suddenly there seems to be a wave of desi companies releasing consumer gadgets that offer capabilities at par with those from established players. One interesting commonality between all these new companies is that they are all coming out with mobile products – cell phones or tablets. While there are private players, there is the Indian government’s ambitious $35 tablet. Some of the tablets coming from India:

Notion Ink’s Adam:

(Image credit FastCompany)

They made a big splash with their Android based tablet but having been MIA ever since. They ran into problems but the team believes they will be able to deliver.

Olive’s 3G Tablet:

(Image Credit Today24News)

Making quite a bit news along with Infibeam’s Phi, the Android based tablets might be able sell themselves.

Infibeam’s Phi:

(Image Credit NewsFactor)

Available on both Android and Windows for Rs. 15,000.

Tava Tech’s Tablet:

(Image Credit SiliconIndia)

This one sounds interesting since they plan to take the tablet form factor to more daily use applications.

Government’s sub-$35 tablet:

(Image Credit Rajiv Makhni)

Kapil Sibal’s and India’s reputation are at stake on this one. While the prospect for a highly economical tablet for education sounds good, there is a quite a bit of skepticism around this device.

Coming to the cell phones, we’ve got brands like MicroMaxx, Lava, Spice and quite a few more. Things are looking good for starters. Availability of platforms like Android and being able to import hardware, India is finally poised to become a player in the global gadget market as well.

Topics: Tablets, Hardware, Laptops, Mobility

Manan Kakkar

About Manan Kakkar

Telecommunication engineer with a keen interest in end-user technology and a News junkie, I share my thoughts while preparing for my Master's in Information Management.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

11 comments
Log in or register to join the discussion
  • And when your $35 tablet reaches the end of its lifespan...

    you can use it to shovel elephant dung out of your driveway.

    Or use it as a fan to blow out your burning Tata.
    HollywoodDog
    • RE: India finally emerging as an indigenous consumer tech manufacturer?

      @HollywoodDog or fan the panting dog of Hollywood.
      vivektanavde
  • RE: India finally emerging as an indigenous consumer tech manufacturer?

    I'm going to be interested in seeing what comes into the US from India. Some of the tablets have overall designs similar to the iPhone 4, but I'm not so much concerned about that. What I am interested in is if real innovation can come from an economy with over 1 billion citizens; I think this country dismisses India out of hand, at its own peril.
    Den2010
  • India Has An Advantage

    One of the things that India has going for it is its massive base of online influencers. It's always amazed me how many Indian tech bloggers there are out there... especially covering the gadget space. And they're putting out really good content too.

    Thanks to this bias in the bloggosphere, I believe Indian manufacturers are in a unique position to generate product buzz.

    http://enterprisefeatures.com
    enterprisefeatures
  • RE: India finally emerging as an indigenous consumer tech manufacturer?

    I;m interested; I'm very interested!! Will Keep watching.
    eargasm
  • RE: India finally emerging as an indigenous consumer tech manufacturer?

    Hollywood Dog. Your ignorence just makes me laugh.
    ajit.malangi@...
  • china sourced ..

    Almost all of these gadgets mentioned are china sourced generic gadgets. Except for Adam, which is vapour ware (as you must have already realized). Yes, I am from India.
    aravind.ajad@...
    • RE: India finally emerging as an indigenous consumer tech manufacturer?

      @aravind.ajad@... err... most of the gadgets are manufactured in China. What's your point?
      Manan Kakkar
      • RE: India finally emerging as an indigenous consumer tech manufacturer?

        @manan_kakkar@... I guess what aravind.ajad means is that India might be just designing , marketing and branding them as indian but manfacturing is not totally indigenous , rather outsourced. I guess manufacturing these days in cheaper markets is a plus to save costs. But I have a question, would these not be imported via China to sell in India then? Import duties? (I know I'm diverting from the real topic. Good Read and hope innovation comes to India.
        crazygurl2
  • RE: India finally emerging as an indigenous consumer tech manufacturer?

    One of the reason the local Indian brands captured big market share in such a short period was because they made phones as demanded by Indian consumers.
    Like, today the most sought after feature in a phone in India is a 'Dual SIM' phone, a phone that can be used simultaneously with two operators (In India, phones are independent from operators, you can use any phone with any operator, there is not contract). The local companies offered this feature in most of their models, while Nokia ignored it, loosing lot of market share.
    Raju Das
  • RE: India finally emerging as an indigenous consumer tech manufacturer?

    Nice to see India growing into gadget business.Will be watching closely!
    maju1234