LG and Dell relying on Android to capture Indian mobile market

LG and Dell relying on Android to capture Indian mobile market

Summary: Dell is expanding their manufacturing plant in Chennai, India to increase their mobile export quantities. LG is hoping to make a dent in Samsung's dominance by coming up with 45 handsets in 2011. Dell and LG are betting on Android for their handset portfolios.

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The Indian divisions of LG and Dell have committed to Android as their platform choice for mobile products. Google's Android has helped eliminate a huge barrier for handset manufacturers by allowing them to come up with handsets and concentrate less on the software. According to Android (in India)-focused website AndroidOS.in, LG and Dell have six and four handsets respectively. Motorola, HTC and Samsung are other major manufacturers, each with at least 10 devices in the market.

The Korean brand war between LG and Samsung so far has seen Samsung as the clear leader in mobile. Going forward, LG India is targeting 40% revenues from their mobile and IT businesses and plans to launch up to 45 new handsets this year.

A late entry in the handset manufacturer race, Dell, has tried their hand at Microsoft's Windows Phone 7 and Android. At Microsoft's Windows Phone 7 Mango event, Dell was conspicuously missing from their hardware partners list. Earlier this year, Dell acknowledged their late entry in mobile but claimed that they will try to cover up lost time with new handsets. Dell is right now expanding their manufacturing plant in Chennai (South India) to increase exports to the Western market. The current break-up of the plant output is 80% to 85% for India and the rest for Western countries. Post expansion, the export quantity will be increased to 30% of plant production.

Apple releases their iPhone handsets in India a year after the US launch, which to users is annoying since these year-old handsets are still sold at a premium while people in the US get the latest iteration. Apple's reluctance to include India in their initial launch list is difficult to comprehend since people find ways to import the latest handsets. An unlocked iPhone (latest version) is sold at around $600 on launch, which is the price one pays in India for the year-old handset with a two-year contract. Android and iOS are competing for the first spot and if LG and Dell can bring in competitive handsets with the newer versions of Android to India, they can make a mark in the market.

In India, Samsung has been trying to promote their indigenous mobile platform, Bada, for feature phones,  while Android is being used for smartphones. The strategy for LG and Dell to use Android might give them the much required initial traction courtesy of Android's brand name and Google's dedication to the platform. Dell has been a hardware manufacturer and focusing on hardware makes sense. Despite the unfortunate failure of Venue Pro, the handset was nicely designed and complemented Windows Phone 7 quite well. If Dell is able to have design quality that leverages Android's capabilities, they can develop an experience for the user around tablets and phones. LG on the other hand needs to hire some smart handset designers.

Topics: Hardware, Android, Dell, Google, Mobility

Manan Kakkar

About Manan Kakkar

Telecommunication engineer with a keen interest in end-user technology and a News junkie, I share my thoughts while preparing for my Master's in Information Management.

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6 comments
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  • RE: LG and Dell relying on Android to capture Indian mobile market

    They can do it when they'll launch some more awesome devices like LG Optimus One.. Dell has XCD35 but it has less RAM (256MB) according to today's standards. Moreover, Dell isn't available in shops of small cities but LG is readily available. Lets hope that Dell address this main issue.
    tarun.hellknight
  • samsung galaxy s2

    Samsung yesterday released the new S2 in India at a very competitive price of 32K INR. That would be around 700$. (unlocked version in US is costing about a 100 bucks more)
    manojvk80@...
  • RE: LG and Dell relying on Android to capture Indian mobile market

    "An unlocked iPhone (latest version) is sold at around $600 on launch, which is the price one pays in India for the year-old handset with a two-year contract."
    In India, iPhone is priced at $784/16gb and $929/32gb and that's one year old. WTF
    ron.duck
  • RE: LG and Dell relying on Android to capture Indian mobile market

    Dear Nokia,where are you? Please release some Android phones before the people completely forget you!
    govinn
    • RE: LG and Dell relying on Android to capture Indian mobile market

      @govinn Where have you been these past few weeks? Nokia, once the best, has signed a suicide note and gone to bed with M$. Android was their last chance to reclaim past glory, but cash up front from those nice guys at M$ convinced them that suicide was the better option. Go figure ;)
      Heenan73
      • RE: LG and Dell relying on Android to capture Indian mobile market

        @Heenan73
        You nailed it. Exactly my thought. Suicide. I guess that is the correct word at this point of time. I cant understand why they wouldn't realize how many people will line up when Nokia hardware quality is complimented with Android. Quite unfortunate.
        anilmani