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LoveFilm adds ABC on-demand television in ongoing Netflix battle

By | January 16, 2012, 5:39am PST

Summary: Amazon-owned LoveFilm is striking back at rival Netflix by bringing inane, dull, and tedious television in the UK market. And there was me thinking five channels were enough.

Amazon continues its one-upmanship on rival Netflix by snapping up ABC television content and bringing its to its UK customers.

UK users can numb their minds with ever-enthralling content from shows including but not limited to the six seasons of Lost, Desperate Housewives, Brother’s and Sisters, and Grey’s Anatomy.

While they won’t be available from the word go, shows will be available as soon as the series’ complete on regular television first. But some television shows will be available before the new series airs on the telly.

This comes as the battle between Amazon-owned LoveFilm and Netflix rages on, though not quite mimicking seasons of Sparta.

Last week, rather coincidentally on the Netflix launch day, LoveFilm announced it has 2 million members across the UK, Denmark, Sweden, Norway and Germany. Netflix, still in its European infancy, can only say it has a few thousand.

But the problem is for streaming customers is that while LoveFilm and Netflix are chopping away at each other to try and rival each others’ services, they are not only inking their similar deals, but entirely different ones.

Netflix is trying to gain whatever ground it can in its ‘UK test-case’ for wider Europe, and Amazon is striking back by following the same lines of negotiation, often with Netflix’s partners.

LoveFilm has Sony Pictures, eOne, and StudioCanal, while Netflix has Mirimax, MGM, and Lionsgate. You can see the two both offer films, but it’s like having a Blu-ray disc in an ordinary DVD-player half the time.

Having said that, unless you are a serious media junkie, one subscription rather than both will probably suffice for most users.

I haven’t seen the ending to Lost yet. I imagine it was probably all a magical drug-induced dream, concocted by a lone psychopath in a mental institution. Probably. I got horrendously bored half way through the third-season.

Image source: ABC.

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Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit. Details of which are restricted, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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