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UK expectations for Google Wallet: Great idea, busted flush

By | December 14, 2011, 5:54am PST

Summary: Google Wallet could be brought to the UK in time for the 2012 Olympics. While the mobile payment application is a great idea, it might not stick with the Brits.

Rumours circulating over the past week suggest that Google could be set to launch its mobile payment service in the UK in time for the 2012 Olympic Games.

Reports suggest that the search giant is in talks with a number of UK companies to bring the NFC-enabled mobile payment system to the UK early next year.

Google Wallet was launched in the United States a few months ago, managing a slow but steady roll out across a few select stores — and even fewer launch partners, such as Citi and MasterCard.

As the pace is picking up, more retailers are realising the potential of having a mobile device equipped credit card.

But Google has a difficult barrier to overcome.


(Source: CNET)

Should it come to the UK in time for the Olympics, it could ramp up the uptake by mobile shoppers who wish to leave their wallets at home. From souvenirs to memorabilia, it would be a few beeps of the phone and Bob’s your uncle: you have saved all but twenty seconds of your life.

The seemingly killer feature? Google Offers will allow you save money on certain goods, competing with Groupon, which also offers similar deals.

The time saved by a wireless card or NFC-enable mobile device is balanced out by having to find the right deals and other money-scrimping methods.

Barclaycard continues its experiment with NFC-enabled credit and debit cards to bring wireless payments to coffee shops, cafés and other high street shopping outlets. Orange’s UK Wallet mobile payment system is just another example of where Google aims to compete in this small, select and seemingly fruitless market.

Though wireless card payments offer the simplicity of paying of small amounts without the chip-and-PIN added layer of security, uptake has not been as high as it could have been.

While many will overlook the Oyster card wireless payment system for London’s Tube network, it goes to show that wireless card payments are popular but only in certain time saving capacities.

With Google Wallet as it stands in the U.S., the software is dead-weight on the smartphone’s resources unless you’re a Citi MasterCard user with a Spring Nexus S.

Simply put: the traditional swipe-and-sign, or the chip-and-PIN methods of paying for goods will not be going away any time soon. Just because something is Google branded does not necessarily make it good or even useful.

Just look at Google Buzz and shudder.

But security fears could hamper Google’s efforts even further. Sister site CNET recently reported that Google Wallet doesn’t encrypt your entire card number, balance and other sensitive information.

For Google Wallet to work in the UK, knowing how the Brits are a stickler for change, it needs to work with the vast majority of cards and banks, and be adaptable to as many NFC-devices as possible.

Until the BlackBerry — with a recently announced 8 million users in the UK, and the iPhone get NFC-technology, Google’s efforts might prove futile in its expected next market.

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Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit. Details of which are restricted, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: UK expectations for Google Wallet: Great idea, busted flush
Jeremy Gooch 15th Dec
Without any standards around the payments interface (i.e. the app logic on top of the NFC comms) or the "clipping" of promotional vouchers or any other element of mobile payments, none of these will achieve critical mass. The idea is sound and these things will come, but who wants to be forced to have different wallets for different purposes?
Yep. I would just LOVE to give Google my wallet to put on an OS riddled with various malware and other issues.

Yup. Very good idea!
Without any standards around the payments interface (i.e. the app logic on top of the NFC comms) or the "clipping" of promotional vouchers or any other element of mobile payments, none of these will achieve critical mass. The idea is sound and these things will come, but who wants to be forced to have different wallets for different purposes?

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