'Blogging for Dollars' vs. 'Blog Marketing Reality Check'

'Blogging for Dollars' vs. 'Blog Marketing Reality Check'

Summary: What does the future of the blogosphere portend?

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The blogosphere buzz thermometer, Techmeme, is recording mixed signals today. Two opposing takes on the advertising health of the blogosphere and mobile media spaces are registering as “hot stories”:

Blogging for Dollars,” Business 2.0 Magazine
It's not just a hobby -- some small sites are making big money. Here's how to turn your passion into an online empire.

Marketing Reality Check: Blogs, Pods, RSS, ” Advertising Age
The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads

BLOGGING FOR DOLLARS

With Internet-like speed, blogs have gone from self-indulgent hobbies to flourishing businesses. Real businesses, with real revenue streams from real advertisers--not overhyped next big things…

advertisers--shunning old-line media in favor of the Web--are discovering the unique power of blogs. Blogs offer a personal touch in the mediascape; small sites have become our guides to a content-saturated world. As such, their recommendations are highly valued by readers--which naturally has made advertisers take notice.

MARKETING REALITY CHECK: Blogs, Pods, RSS

While marketing prognosticators and technophiles rush into the future, raving about the next big content delivery system or ad model, the fact is most Americans -- notably adults with steady incomes -- still get their content the old-fashioned way…

Teens and young adults echoed those sentiments in a recent Los Angeles Times/Bloomberg poll. About half were uninterested in viewing TV or movies on their computers, cellphones or hand-held devices.

Take Kate Mulvey, a 26-year-old professional living in Boston. The self-admitted news junkie favors CNN and PBS over a continuous RSS stream of headlines and uses an iPod -- but only for music. (She'd heard of podcasting, but not RSS.)

What does the future of the blogosphere portend? To keep abreast stay tuned to Techmeme!

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