Google CEO wants $74 billion TV ad market

Google CEO wants $74 billion TV ad market

Summary: Google CEO Eric Schmidt believes television viewers should not have to stand for tv commercials that are “a waste of your time.‿ What does he plan to do about it?

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TOPICS: Google
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DMMBLMan5172006.jpgGoogle CEO Eric Schmidt believes television viewers should not have to stand for tv commercials that are “a waste of your time.”

Schmidt is frustrated that “When you watch the television you see ads that are clearly not targeted for you.”

What does he plan to do about it?

Google is preparing to deliver “targeted measurable television ads” and Schmidt says Google has “a good shot at it.”

Schmidt expressed his enthusiasm for the $74 billion TV ad market at the Search Engine Strategies Conference earlier this month and described it as a:

Big opportunity to provide greater value to advertisers.

Schmidt believes Google should be “using our advertising system, our targetability, for every form of advertising.”

In “Google developing social and interactive television applications for 'mass personalization'” I present Google research on “Social and Interactive Television Applications”:

focused on using broadcast viewing to automatically present relevant information on a web browser…The system could keep up with users while they channel surf, presenting them with a real-time forum about a live political debate one minute and an ad-hoc chat room for a sporting event in the next. And, all of this would be done without users ever having to type or to even know the name of the program or channel being viewed.

Taking this further, we could collect snippets from the web describing the actors appearing in a movie or present maps of locales within the movie as it takes place (no matter if users are watching it as a live broadcast or as a recoded broadcast).

Google is currently recruiting software engineers for television applications:

Software Engineer, Television Technology - Mountain View. This position is based in Mountain View, CA. Multiple positions available in Mountain View, CA

Software Engineer, Television Technology - Seattle/Kirkland. Multiple positions available at our Seattle Engineering Center located in Kirkland, WA

Google's designs on the $74 billion TV ad market follow its targeting of the $20 billion plus radio ad market.

Google has recently integrated AdSense with its dMarc Broadcasting operations and believes it is on the cusp of “revolutionizing” the radio advertising business, and continuing to grow Google profits.

Google CEO Eric Schmidt, at last months Q2 earnings conference call, reconfirmed:

we are in the search business, so we need all of the information. We want to partner with people to get information so our search end users can see it.

We're also in the advertising business, and we'd like to provide advertising services to people who have their own proprietary content. So depending on where we are in that spectrum, we either do an advertising deal or a content deal or a hybrid deal.

But ultimately our goal at Google is to have the strongest advertising network and all the world's information, that's part of our mission.

SEE " Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3" and “Will Google ever build another billion dollar business?”

Topic: Google

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12 comments
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  • it's about personal experiences

    how do we know that we'll be using TV in the future.. myself, I spend my time mostly on sites like youtube or glogger (http://glogger.eyetap.org), because they offer the chance to share personal experiences and media with others.
    daftcyborg
    • How do we know? $74B

      That $74B market shows that most people are not like you. Some day, MAYBE more people will be, but I'd tend to doubt it.

      Personally, I have no interest whatsoever in 90% of the type of content you are describing. I certainly do *not* want to share my personal experiences with the world and I have very little interest in the experiences of others.

      That type of voyeurism may fill a certain need for some people, but I like to *live* life and *watch* fantasy to relax. I think a lot of people share that opinion which is why so many folks still unwind at the end of the day by watching a sitcom, crime drama, or (ugh) reality show. I mean really... Life presents us with enough mundane drudgery and normal people. I dont consider watching more of it entertaining. Entertainment is watching unrealistically good looking people doing unrealistically fun things.
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      • glogme.com

        you got a good point there, but i would say amongst your friends you are interested in what they are doing. maybe the everyday is boring, because its about strangers... but friends are interesting. in many ways the characters we see on tv are "friends", familiar people, we tune in with. check out the site http://www.glogme.com
        daftcyborg
  • Monetisiation of Video on Demand

    The answer to this accessing the $74 billion lies
    in the simple marketing concept which directtv has fine tuned over 5 years all interested parties
    sholud contact bill@directtv.com.au
    Full working demos of our patent pending software are operational now.
    Directtv has democratised advertising from both perspectives. The advertiser is provided proof of delivery and the ability to target down to an individual level while the consumer/viewer chooses the information they wish to receive.
    directtv
  • Monetisiation of Video on Demand

    The answer to this accessing the $74 billion lies
    in the simple marketing concept which directtv has fine tuned over 5 years all interested parties
    sholud contact bill@directtv.com.au Full working demos of our patent pending software are Operational now.Directtv has democratised advertising from both perspectives. The advertiser is provided proof of delivery and the ability to target down to an individual level while the consumer/viewer chooses the information they wish to receive.
    directtv
  • Personal experiences or not...

    Whether we will use television or not is irrelevant in my opinion.

    Can you imagine a banner that reads "Sign up NOW to watch ALL EPISODES of _______! for FREE!" and flash ads inbetween.

    I think they say TV, I think it's really just that kind of media. Something that moves, that's targedted at you. How lovely. I can't believe he'd say he feels frustrated at the fact that there are television ads playing, that are not targeted at him, we have enough advertising already in my opinion. To broaden it to the net in this way - oh well. I guess they want this : to be the biggest ad giant and collect all information.
    Xingzi
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  • RE: Google CEO wants $74 billion TV ad market

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  • RE: Google CEO wants $74 billion TV ad market

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  • RE: Google CEO wants $74 billion TV ad market

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