In “Google Top Five: Googley things I admire” I put forth kudos to Google for its tirelessness and suggest: Google’s unwavering dedication to “winning” at everything it undertakes should be inspiring to everyone.
In “Google: Monopolist in the making” and “Should Google rule the world’s information?” I underscore how much Google wants to win: Google wants to win big in everything it does and it wants to do everything big: print advertising, radio advertising, TV, video, payment processing, software applications…
What did Google target in 2006?
The Google Year in Review: Month by month highlights, in Google's own words, PLUS links to Digital Markets' coverage and analysis.
JANUARY: ACQUISITION OF DMARC BROADCASTING, BIG MOVE OFFLINE
Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media. dMarc connects advertisers directly to radio stations through its automated advertising platform.
FEBRUARY: GOOGLE DESKTOP 3, INROADS ON THE DESKTOP
The Google Desktop home page is your command center for managing your computer's information; It makes searching your computer as easy as searching the web with Google.
MARCH: LOCAL BUSINESS ADS IN ADWORDS, $31 BILLION OPPORTUNITY
Location-based ads in an enhanced map component on Google Local and in text on Google.com and the Google network, based on the localized search query instead of the user IP address.
APRIL: GOOGLE CALENDAR, FREE APPLICATION IN THE GOOGLE CLOUD
In line with Google's mission to organize the world's information and make it universally accessible and useful, Google Calendar helps users organize and access information related to how they spend their time.
MAY: GOOGLE CO-OP, NOTEBOOK & TRENDS, GOOGLEY SOCIAL SEARCH
The products all incorporate new capabilities that leverage user communities, to either share more information with others or benefit from other users' expertise to improve the accuracy of search results.
JUNE: GOOGLE SPREADSHEETS, MORE FROM THE GOOGLE CLOUD
Google Spreadsheets is a free, secure service that enables users to quickly and easily create, store and share basic spreadsheets on the web.
JUNE: GOOGLE CHECKOUT, ECOMMERCE TO DRIVE ADWORDS
Enables shoppers to purchase from participating stores with a single Google login; It also works with Google's search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free.
AUGUST: GOOGLE APPS FOR YOUR DOMAIN, GOOGLE (ALMOST) OFFICE?
Set of hosted applications: Gmail, Google Talk, Google Calendar, Google Page Creator.
SEPTEMBER: INTUIT QUICKBOOKS ENHANCED BY GOOGLE, SME CHANNEL
Small businesses can use QuickBooks to market themselves online by listing their businesses on Google Maps, creating and managing advertising campaigns with Google AdWords and posting their products for sale on Google through Google Base.
OCTOBER: $1.65B YOUTUBE ACQUISITION, CLIP-CULTURE MONETIZATION
The acquisition combines one of the largest and fastest growing online video entertainment communities with Google's expertise in organizing information and creating new models for advertising on the Internet.
NOVEMBER: GOOGLE ENTERPRISE AIMS AT MICROSOFT OFFICE, ‘DEATH TO THE HIERARCHY’
A fee-for-services online alternative to Microsoft Office for corporate, government and not-for-profit organizations around the world.
DECEMBER: SKY & GOOGLE BROADBAND ALLIANCE, TV TARGETED
British Sky Broadcasting is Google's first partner globally to deploy Google's suite of search, advertising, communications and video services.
MORE GOOGLE 2006-2007 ANALYSIS: