Two reports this week confirm the growing strength of Internet advertising in both the United States and the United Kingdom.
According to the U.S. based Internet Advertising Bureau’s report, “Internet Advertising Revenues Close to $4 billion for Q1 2006, Continues Trend of Record Setting Quarters:”
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.
According to the England based Guardian Unlimited, “Net advertising 'to overtake national newspapers', Classifieds lead migration in search for 'reach', Tabloids hit hardest but all papers will suffer:”
The internet will overtake national newspapers in the battle for advertising spending in the UK by the end of the year, it was predicted yesterday. GroupM, which accounts for about 30% of global media buying, says in a report to be published next month that the internet will account for 13.3% of the £12.2bn UK advertising market this year, overtaking national newspapers with a share of 13.2%. The figure for web advertising could be even bigger, because the report excludes the estimated £1bn a year spent on "affiliate advertising", which largely comprises adverts placed on smaller websites.
Outside of the United States, which countries will show the greatest growth in Internet advertising? Join the conversation: “Talk Back” below to share your thoughts.