Google is using the World Cup to promote its personalized homepage feature. Google.com presently features a “New! Add World Cup live scores and schedules to this page” promo under the search query box which leads to a “Welcome to Your Google homepage. Make it your own” start page incorporating multiple, customizable mini-content areas such as: Weather, “How-To” of the Day, World Cup…The content areas lead either to Google services, such as Google Video, or to content partners such as Sports Illustrated. Below are screen shots.
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