A (Microsoft) code name a day: Titan

A (Microsoft) code name a day: Titan

Summary: Today's codename quiz: Name the Microsoft product that almost was christened with the codename "Kilimanjaro," but ended up with a different, yet equally majestic, name instead.

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TOPICS: Microsoft
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Even though more and more teams at Microsoft seem to be shying away from christening their fledgling products with good, old-fashioned code names – favoring the ever-so-boring “V.Next” designation instead -- there are still some who are doing so.

Microsoft code names always have piqued my interest. They offer some great clues about the Redmondians’ development priorities, not to mention a better understanding of which future Microsoft products fit together, from a strategy standpoint.

Microsoft
code name
of the day:
Titan

In honor of Microsoft code-name junkies everywhere, I’m going to feature one, random Microsoft code name per work day for the rest of this month. I’ll provide as much information as I’ve been able to unearth on each, and attempt to provide some context as to how the team chose the name and how the forthcoming technology fits into the Redmond product hierarchy.

Microsoft code name of the day: Titan

Best guess on what it is: Dynamics CRM 4.0

Meaning/context of the code name: On the Microsoft CRM Team blog, there's an entry that details the history of the CRM team's codenames. It seems the next version of Microsoft's CRM product has gone through a few different codenames, including "Kilimanjaro" (deemed too long). "Titan" was judged to be just as majestic -- and much shorter. Precursors to the Kilimanjaro name included "Madison" and "Hamilton" -- codenames favored by the history buffs on the CRM team, who were eventually overruled. (CRM 3.0 was codenamed "Danube Phase II," for what that's worth....)

Back story: Titan adds multi-tenancy and multi-currency support to Microsoft's base CRM product. Microsoft plans to offer Titan in three ways: as an on-premise, hosted and service-based (CRM Live) deliverable.

Additional info: CRM "Titan" is due to ship in the second quarter of 2007. An early-access version of the code was slated to go to testers in the fourth quarter of 2006. I haven't heard of anyone receiving it. Anyone hear otherwise?

Got more details on "Titan"? Or do you have another Microsoft code name you’ve been wondering about? Send it my way and I’ll do my best to track down some leads on what it might be.

And if you want to keep track of the full month's worth of Microsoft code names I end up posting, bookmark this "Microsoft Codenames" page.

Topic: Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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