Amazon launches pre-emptive strike against Microsoft's planned cloud platform

By | October 1, 2008, 7:28am PDT

Microsoft is gearing up to go big with its plans for its own version of its hosted development platform later this month. But Amazon.com isn’t sitting idly by, waiting for Microsoft to rain on its Elastic Compute Cloud (EC2).

On October 1, Amazon announced that it plans to offer developers this fall the ability to run Windows Server or SQL Server via the Amazon Elastic Compute Cloud (EC2). According to the Amazon Web Services site, “the ability to run a Windows environment within Amazon EC2 has been one of our most requested features, and we are excited to be able to provide this capability.”

Update: More on Amazon’s Windows-hosting plans can be found on Amazon Chief Technology Officer Werner Vogels’ blog.

Further details  from the Amazon Web Services site:

“Starting later this Fall, Amazon Elastic Compute Cloud (Amazon EC2) will offer you the ability to run Microsoft Windows Server or Microsoft SQL Server. Today, you can choose from a variety of Unix-based operating systems, and soon you will be able to configure your instances to run the Windows Server operating system. In addition, you will be able to use SQL Server as another option within Amazon EC2 for running relational databases.”

Amazon currently is conducting a private beta for testers of hosted Windows Server and SQL Server, according to its  site. Amazon is requesting developers interested in using the service fill out a form on the site. The form asks what kinds of applications and services developers plan to build in an Amazon-hosted Windows environment.

Amazon is positioning its hosted Microsoft offerings as “an ideal environment for deploying ASP.NET web sites, high performance computing clusters, media transcoding solutions, and many other Windows-based aplications.” Amazon is touting the new Microsoft offerings as part of its plan to “support any and all of the programming models, operating systems and database servers that you need for building applications on our cloud computing platform.”

Microsoft, for its part, has been rumored to be building a hosted development platform for more than a year. The company is slated to announce the platform officially at its Professional Developers Conference (PDC) in Los Angeles in late October when Bob Muglia, Senior Vice President of Microsoft’s Server and Tools Business, is slated to unveil Microsoft’s “cloud computing platform” during his keynote on October 27.

Microsoft is known to be working on a low-level “cloud OS” that is code-named Red Dog. Red Dog is expected to harness the power of multiple, distributed systems in a datacenter so that cloud apps can be more scalable and easier to write. And Zurich — Microsoft’s extension of its .Net programming model to the cloud — is part of Microsoft’s cloud platform, as well, according to various folks in the know. Microsoft’s SQL Server Data Services and its “Velocity” distributed caching technology are likely to figure in Microsoft’s hosted dev offering, too, as will its virtualization technologies. (The 3PAR blog has a nice explainer of how Hyper-V and virtual storage fit together to enable utility computing.)

Microsoft will be fielding its hosted development environment in an increasingly crowded space. Google, Salesforce.com and Oracle are all bidding for pieces of developers’ hosted attentions. But for now, Amazon is the big dog.

“Amazon has a lot to learn about serving the enterprise. It’s not their forte. The self-service startup and departmental markets, no problem. Big enterprise? It’s hard to counter Microsoft’s field resources,” said a source of mine, who requested anonymity. But he said he wouldn’t be surprised if Amazon has a plan there, too.

What do you think of Amazon’s new move? Would you rather host your Windows apps in an Amazon cloud — or a Microsoft-hosted one?

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Amazon launches pre-emptive strike against Microsoft's planned cloud platform
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Not really fighting MS cloud
LBiege 1st Oct 2008
More like fighting the traditional web hosting firms like GoDaddy that too offer Windows Server, IIS, Asp.Net and Sql Server services. Would like to see their pricing model tho.
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I agree...
rtocci 2nd Oct 2008
All Amazon is offering is hosted services. Pricing will be the big news, though, and I'll pass judgement then.
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I agree...
deowll 2nd Oct 2008
As long as somebody is selling a MS product they are hardly competing with them.

They are clients and helping them make money.
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MS cloud more like Google's?
pointzerotwo@... 8th Oct 2008
I'd be a little surprised if Microsoft's cloud environment isn't more like Google's app hosting than Amazon's Windows VM hosting. Rather than just hosting a Windows VM, I'd expect them to offer a set of APIs (for storage, session management, authentication). If you write your app to those APIs and host it with Microsoft, it will automatically scale. Google's service (currently) only supports Python, while Microsoft's would likely support any .Net language.

Developers will just have to decide which provider they think will be more trustworthy over the long term.
As long as they are offering a Microsoft solution then Microsoft is still the big winner here. Good for them, it spurs competition yet still makes Microsoft's Windows Server readily available to those people who want it.
What's missing is the handling of license fees for Windows Server, SQL Server, and other Microsoft apps running in EC2. See: http://oakleafblog.blogspot.com/2008/10/amazon-adds-sql-server-to-oracle-and.html

--rj
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huh...
Linux Geek 1st Oct 2008
You don't launch a preemtive strike against a dying company like M$...you bury it!
Bad title for the article!
0 Votes
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The troll is strong in this one
GuidingLight 1st Oct 2008
Funny though for every customer that is requesting Microsoft products (a growing number it looks like) is another loss for Linux.

At this rate you will have to change you name as no one will know what the word "Linux" means..
0 Votes
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...those requesting MS will catch on soon enough.
0 Votes
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It's funny to watch you talk like this, as if Windows is something to come to your senses from, when in fact it's server share keeps growing and server 2k8 is actually accelerating the process.


There are 10s of thousands of companies using Windows server domains with no plans to ever switch under any circumstances. It's been that way since Windows NT 4.0 server was released and the growth since has been phenomenol. Chewing right through the heart of the server world, unix and *x systems and replacing unix systems around the world, which dominated much of the 90s.

Now it's Windows turn and being the Darth Vader is a fictional character referenced mainly by uber geeks, it follows you statement is also fictional and like Darth Vader, pure fantasy.



Good luck. I see your posts lately, and recalling what you told me, i'm not surprised about the value of your word.
0 Votes
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Obvious Troll Is Obvious
bmerc Updated - 2nd Oct 2008
And yet you still got suckered into responding, and came up with this silly statement:

"Funny though for every customer that is requesting Microsoft products (a growing number it looks like) is another loss for Linux."

With this logic, every time I buy a pair of Nike shoes that's a "loss" for Addidas. And Converse. And every other shoe maker on the planet. Since there are dozens of shoe makers, each single purchase means DOZENS of losses! Ye gods, it's the end of our economy! Collapse is imminent!

Some people like Microsoft products, and buy them repeatedly. Those people are unlikely to use Linux. This fallacy is akin to the RIAA's moronic claims that every downloaded MP3 file constitutes a lost CD sale.
Amazon cannot do hard core business stuff very well at all. Microsoft will eat their lunch when their own cloud stuff launches in October here. Microsoft created Vista to make the Web and the desktop, ultimately, seamless. All of the buzz words will be there in the MS cloud.
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Doesn't hurt MS
ZenMasta 1st Oct 2008
I don't think this really hurts Microsoft. After all they're making money off Amazon buying licenses for their server software. Pricing will determine who sticks with Amazon or jumps to Microsofts network. Microsoft stands to gain more than Amazon so long as their pricing is competitive because technically they don't have to license their own software.
0 Votes
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The voice of reason...
storm14k 1st Oct 2008
This type of "strike against MS" mentality is the exact thing that will hurt them. In no other scenario would people see company B using company A's products as a strike against company A. But once again MS will probably try to run them out of business and in doing so eliminate its own customers. Or maybe its actually a defensive play by Amazon...hmmm...

But honestly the use of Windows defeats the benefit of a service like EC2 unless you aren't paying a per instance license fee. Otherwise put up a Linux distro and enjoy low cost automated scalability.
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Low cost automated scalability?
xuniL_z 3rd Oct 2008
So you just load Linux servers with what? CentOS? And the rest is automated? What part is automated, the cloud piece? Is it not automated with Windows?


The cost of windows server is less than Red Hat over 5 years, so it will require that you have inhouse talent to maintain Linux.


I'm not sure why these Linux "support" houses are springing up all over, as if to say - you'll be needing us? Aren't those Linux support businesses a slap in the face of OSS, which as you claim, doesn't require support?

Why too confusing and/or contradictory for me.


My clients want Windows solutions and they get major ROI from them. How do i know? I design them and see the end results from an administrative and fiscal perspective.


It's be nice if people would stop with the bull$hit, but then again you are only preaching to the choir here as this place is crawling with Linux fanboys and the windows people here obviously know better, so it's just amusing to witness.


keep it up. Laughter really is the best medicine, and the linux fanboys keep serving it up.
This is beginning to be a "geek sex" topic. Everyone is doing it because they can and no one's really looking at whether the end users will actually use, need it or support it. I see no benefit in "cloud computing". Only more security, reliability and data integrity issues. But then, how can anyone stand up to technical juggernauts?
What difference does it make? Most of will never use the cloud, whatever it is, and especially Windows server. We just use our own PC with everything installed on it. I don't want to go back to terminals and central computers like we had 20 years ago. I do not have a job where I worry about servers in th efirst place, except whn I turn on my PC, I hope the server is there to allow me to login. Whether a flavor of UNIX/Linux or Windows or some other off the wall system is used, it must interface with the user. You won't find the average computer user using this in the first place.
It will be interesting to see how cloud computing pans out. Yes obviously Amazon will have to pay SPLA license fees monthly. So if Microsoft wanted to, they could undercut Amazon's pricing. That's if they wanted to. Their method so far is not to be the low price leader with hosted offerings, as they always position themselves as a premium service (or product,) so we'll have to wait and see.

The *nix world and the Windows world aren't completely mutually exclusive. It may be cost effective for instance to run Windows Server Web Edition on a cloud (I really am clueless about what a cloud really is though compared to a cluster -- other than having apparent network attached storage and unlimited in size of storage?) because the Web Edition license is cheap if there is no authentication going on with the web site. While SQL Server gets pricy with the SPLA (service provider license agreement.) So if you prefer Windows Web Edition in a cloud, for a web site, why not just go with MySQL instead of SQL Server at EC2? It would be much cheaper.
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I wandered lonely as a ..
dgrainge 2nd Oct 2008
A clould is just a server farm thingy but no-one knows where it is. A hosted service is a server farm and you do know where it is.

Happy?
This is getting old. The "cloud" still remains highly
undefined and highly unused. It will eventually
become vapor ware just like any other "press fodder"
of the past 4 decades of computing.
You know I was using computers when they were not very useful. I feel now that with computers able to do almost anything this cloud thing wouldn't bother me, but it does. What is the cloud thing? I wrote small programs in editor making com files and used MSDOS when you knew where your programs ran. Why can't we do that now? Why do I need a registry and all this over head and a cloud or windows for that matter? Why can't someone make a dos machine that ran like they use to run? With the computing power we have now they should fly. I certainly didn't have a problem going to the directory I had install the program in and type myprogram.exe and then hit enter. If someone would do that and it would run the programs I have I would swap in a second. There has to be a way.

Ron Spruell Sr.
0 Votes
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You should try Linux
pointzerotwo@... 8th Oct 2008
Sounds like you would really enjoy programming in command-line Linux in the language of your choice (shell scripting, C/C++, Perl, Python, Ruby, PHP, etc). Simply edit your code in any text editor and run it. No registries or installers or IDE's are required (but they're available if you want them). It's really as simple as ms-dos.

Plus, you get a whole lot more. The OS is of course multi-threaded, and multi-user (try that with XP or Vista). Most languages have tons of free libraries for accessing web services, doing mathematical or financial calculations, etc. Pretty much anything you need to do. And it's all free, without worrying about buying an OS license for every new virtual machine and then maintaining dozens of licensing agreements.

And if you every want to move your app into the "cloud," just upload it to Amazon.
I don't want to deal with Microsoft who will inevitably
try to lock everything in and require people to move
forward before the underlying software is ready.
Amazon sounds like a good choice but one has to watch
Google. There seems to be a strong advantage to those
who make a business of really serving a huge network
(i.e. Google, Amazon, and Yahoo). ORACLE will do very
well where the companies are willing to make a large
base of their software Oracle based. Those are big
companies with lot's of ##.
Chuck
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what platform ?
debnath_m@... 9th Oct 2008
Is MS offering only one platform in its Cloud platform i.e. Windows ? A more
neutral offering such as offering a choice of
Windows , Linux, Unix etc would be better.
I'm not sure if we will see a lot of people doing cloud computing in the near future. I don't know about a lot of companies, but where I work we have VERY FEW apps that would be used by anyone outside of our firewall. Very little in the way of public interface and all of our B2B is over controlled links, VPN, etc. If you have an application that is not public, why house the app outside of the company? After all, most IT departments are very security oriented and very controlling. In any case, most of our apps are still on the mainframe with only the interface on a web server. We use IBM mainframes, Unisys mainframes, lots of Oracle, HP_UX and have some huge LINUX servers. Oh, and Microsoft too.
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