Another new Microsoft codename worth tracking: Thunderbay

By | December 20, 2010, 12:51pm PST

Summary: The December update to my Microsoft Codename Tracker chart is done and ready for download. There are a bunch of new codenames in this month’s update, including one I’ve been chasing for a while: “Thunderbay.” Thunderbay isn’t a product codename; it’s an Entertainment and Devices strategy codename. I provide more details on Microsoft Thunderbay [...]

The December update to my Microsoft Codename Tracker chart is done and ready for download.

There are a bunch of new codenames in this month’s update, including one I’ve been chasing for a while: “Thunderbay.” Thunderbay isn’t a product codename; it’s an Entertainment and Devices strategy codename. I provide more details on Microsoft Thunderbay in the introduction to this month’s Codename Tracker. (There are several other new Microsoft codenames, plus updates to many of the existing ones, in the Tracker, as well.)

The Codename Tracker PDF is the same chart I use myself to keep up with the codenames of products and technologies coming from Microsoft. This newest version adds a number of new database- and cloud-specific codenames, plus updates to a number of the already-existing entries.

If you’ve already registered on ZDNet, you can just grab the latest version. If you haven’t, registration info will be requested before you download it. Whether you’re a Microsoft customer, partner, analyst, competitor (or even employee), you might find the Tracker useful.

If there’s a Microsoft codename missing from my chart that you’d like me to check out and ultimately add, please don’t hesitate to contact me via e-mail. I’m working on fleshing out several new reader suggestions and hope to be adding them to the next update of the tracker. Just so you know: All e-mails I receive are treated as confidential — unless you want a mention/credit line, of course.

Meanwhile, if you’d like to get posts from “All About Microsoft” in e-mail form (hourly, daily or weekly), you can subscribe here. And if you are all about Twitter, you can follow me there, as well.

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Another new Microsoft codename worth tracking: Thunderbay
dirbizit 11th Oct
Such sites are very useful. Glanced through the site and consists of too many pages, and each separate works wonders on the share, I wish you success. Was very good. Thank you very very much..These issues are pretty good read and I hope that this publication has a place as good as a very great site. hairstyles .
One question remains: who the hell at Microsoft goes to Thunder Bay for a vacation?

http://www.thunderbay.ca/Home.htm
@Joe_Raby
Someone likely interested in an outdoor adventure type vacation. They can be fun. Likely similar to what a lot of Washington state vacations are like.

Or perhaps someone at MS was raised there. (It's in the same province as RIM, so it's not like Canada has no high tech industry or MS employees)
0 Votes
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I love the innovation.
hawks5999 21st Dec 2010
From the file:
"What if -- rather than requiring users to go to different app stores to get apps and content for different devices ? Microsoft created an uber app store which could serve up apps, movies, music and games for phones, tablets/slatse, gaming consoles, media players and PCs?"

Indeed, what if? Where have i seen this strategy before?


Sent from my iPhone
0 Votes
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@hawks5999

Exactly! It would be like a 'thunder and lightning' attack which would be devastating to dozens of pretenders. And Microsoft has all of the pieces, to put the Apple business model into practice, the hardware and the software is maturing and blending in a manner to give great competitive advantage.
I think sometimes these code names escape as consumer facing brands--"Bob" comes to mind. It's one of the top 12 Microsoft brand fails: http://bit.ly/gp5Do0
@LDMerriam

In producing so many products and services there are certain to be successes and failures. Bob is a relic from the past like the 'Lisa.'
"...codename worth tracking: FAIL" Fixed it for you.
Signing in and clicking on the 'Download' link from the Mary-Jo Foley page for the Microsoft Codename Tracker update leads to a page to sign in, but then goes nowhere. Apparently the link is either broken or no download page exists. A search for the Microsoft Codename Tracker on the entire Website results in nothing. ???

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RE: Another new Microsoft codename worth tracking: Thunderbay
jackson1984-24316069205748857739440257893812 9th Oct
This web-site may perhaps be quite respectable! mulberry alexa How can I create a man or woman comparable to this?
0 Votes
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RE: Another new Microsoft codename worth tracking: Thunderbay
tomlin21-24319035676893835085146735905770 11th Oct
I just wanna many thanks for sharing your information along with your world-wide-web blog. I've recognized an 2012 nfl jerseys individual factor right away. Many thanks!
Such sites are very useful. Glanced through the site and consists of too many pages, and each separate works wonders on the share, I wish you success. Was very good. Thank you very very much..These issues are pretty good read and I hope that this publication has a place as good as a very great site. hairstyles .

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