Another new Microsoft codename worth tracking: Thunderbay

Another new Microsoft codename worth tracking: Thunderbay

Summary: The December update to my Microsoft Codename Tracker chart is done and ready for download.There are a bunch of new codenames in this month's update, including one I've been chasing for a while: "Thunderbay.

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The December update to my Microsoft Codename Tracker chart is done and ready for download.

There are a bunch of new codenames in this month's update, including one I've been chasing for a while: "Thunderbay." Thunderbay isn't a product codename; it's an Entertainment and Devices strategy codename. I provide more details on Microsoft Thunderbay in the introduction to this month's Codename Tracker. (There are several other new Microsoft codenames, plus updates to many of the existing ones, in the Tracker, as well.)

The Codename Tracker PDF is the same chart I use myself to keep up with the codenames of products and technologies coming from Microsoft. This newest version adds a number of new database- and cloud-specific codenames, plus updates to a number of the already-existing entries.

If you’ve already registered on ZDNet, you can just grab the latest version. If you haven’t, registration info will be requested before you download it. Whether you’re a Microsoft customer, partner, analyst, competitor (or even employee), you might find the Tracker useful.

If there’s a Microsoft codename missing from my chart that you’d like me to check out and ultimately add, please don’t hesitate to contact me via e-mail. I’m working on fleshing out several new reader suggestions and hope to be adding them to the next update of the tracker. Just so you know: All e-mails I receive are treated as confidential — unless you want a mention/credit line, of course.

Meanwhile, if you’d like to get posts from “All About Microsoft” in e-mail form (hourly, daily or weekly), you can subscribe here. And if you are all about Twitter, you can follow me there, as well.

Topics: CXO, Collaboration, Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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11 comments
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  • If this is another location-based codename, it should spelled as two words

    One question remains: who the hell at Microsoft goes to Thunder Bay for a vacation?

    http://www.thunderbay.ca/Home.htm
    Joe_Raby
    • RE: Another new Microsoft codename worth tracking: Thunderbay

      @Joe_Raby
      Someone likely interested in an outdoor adventure type vacation. They can be fun. Likely similar to what a lot of Washington state vacations are like.

      Or perhaps someone at MS was raised there. (It's in the same province as RIM, so it's not like Canada has no high tech industry or MS employees)
      SMparky
  • I love the innovation.

    From the file:
    "What if -- rather than requiring users to go to different app stores to get apps and content for different devices ? Microsoft created an uber app store which could serve up apps, movies, music and games for phones, tablets/slatse, gaming consoles, media players and PCs?"

    Indeed, what if? Where have i seen this strategy before?


    Sent from my iPhone
    hawks5999
    • RE: Another new Microsoft codename worth tracking: Thunderbay

      @hawks5999 <br><br>Exactly! It would be like a 'thunder and lightning' attack which would be devastating to dozens of pretenders. And Microsoft has all of the pieces, to put the Apple business model into practice, the hardware and the software is maturing and blending in a manner to give great competitive advantage.
      James-SantaBarbara
  • RE: Another new Microsoft codename worth tracking: Thunderbay

    I think sometimes these code names escape as consumer facing brands--"Bob" comes to mind. It's one of the top 12 Microsoft brand fails: http://bit.ly/gp5Do0
    LDMerriam
    • RE: Another new Microsoft codename worth tracking: Thunderbay

      @LDMerriam

      In producing so many products and services there are certain to be successes and failures. Bob is a relic from the past like the 'Lisa.'
      James-SantaBarbara
  • RE: Another new Microsoft codename worth tracking: Thunderbay

    "...codename worth tracking: FAIL" < Fixed it for you.
    james347
  • RE: Another new Microsoft codename worth tracking: Thunderbay

    Signing in and clicking on the 'Download' link from the Mary-Jo Foley page for the Microsoft Codename Tracker update leads to a page to sign in, but then goes nowhere. Apparently the link is either broken or no download page exists. A search for the Microsoft Codename Tracker on the entire Website results in nothing. ???

    ceridgac
    ceridgac
  • RE: Another new Microsoft codename worth tracking: Thunderbay

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