CES: New Microsoft Surface to be priced at $7,600

CES: New Microsoft Surface to be priced at $7,600

Summary: Microsoft officials showed off "Surface 2.0" -- the new version of the company's multitouch tabletop -- at the Consumer Electronics Show (CES) yesterday.

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CES 2011

Microsoft officials showed off "Surface 2.0" -- the new version of the company's multitouch tabletop -- at the Consumer Electronics Show (CES) yesterday.

There were lots of tweets and relatively few details, but on January 6, Microsoft officials shared more specifics -- including the planned retail pricing -- $7,600, compared to the Surface 1.0 tabletop price of $12,000-plus.

Here are some answers to my Surface questions from Panos Panay, General Manager, Microsoft Surface.

Q: Is the new device called Surface 2.0? If not, what? A: What was shown on stage is Samsung SUR40 for Microsoft Surface. (Me: On Microsoft's Web site, it also is referred to as Surface 2.0.)

Q: When will it ship? Geographically? Availability? A: The next version of Surface will ship later in 2011 in 23 countries around the world. In addition, we have committed customers which include: Red Bull, Royal Bank of Canada, Fuji Film, Dassault Aviation and Sheraton Hotels and Resorts

Q: Will Samsung be the only OEM for the next generation Surfaces? Or others to come? A: Currently we are working with Samsung. We wanted to make sure we got the product experience just right and chose to partner with Samsung specifically because of its strengths in LCD technology, hardware design and manufacturing, and worldwide marketing and sales of large format displays.

Q: Windows 7 is the OS and AMD is the CPU/GPU? A: This is correct. The product uses the embedded AMD Athlon II X2 Dual-Core Processor 2.9GHz paired with the AMD Radeon HD 6700M Series GPU featuring DirectX 11 support to deliver significant processing horsepower and outstanding graphics capability. (Me: To be specific, the OS is an embedded version of 64-bit Windows 7 Professional. The software for the unit also includes .Net 4.0, Windows Presentation Foundation 4.0, XNA Framework 4.0 and PowerShell. A Surface 2.0 Software Development Kit is coming later this year, according to Microsoft's Web site.)

Q: Dimensions? A: The entire product is 4” thin which includes the glass, PC and enclosure.  Forty-inch full high-definition (HD) 1080p screen. The 40-inch screen enables unparalleled multi-user experiences in full HD 1080p, with a 16:9 aspect ratio and 1920x1080 resolution. Designed for commercial environments. The product is designed to meet the challenges of active usage in demanding locations such as retail, hospitality and education. (Me: From the brochure about the product: There are standard table legs available, or customers can design their own. The unit also is wall-mountable and/or can be used as a horizontal or vertical kiosk.)

Q: Whose technology is PixelSense? Did Microsoft buy it? A: No, we did not buy it. PixelSense is a Microsoft technology, as we have been working on this for years. It is a Microsoft trademark. PixelSense gives an LCD display the power to recognize fingers, hands and objects placed on the screen, including more than 50 simultaneous touch points. With PixelSense, pixels in the display see what’s touching the screen and that information is immediately processed and interpreted.

Q: Pricing? A: The manufacturer’s suggested price for Samsung SUR40 starts at $7,600 (U.S.).

OK, armchair pundits, partners and potential customers. What do you think? Is the Surface any more interesting to you than it was before?

Topics: Browser, Microsoft, Operating Systems, Samsung, Software, Software Development, Windows

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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65 comments
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  • Bring down the price

    And every house hold will have one. The coffee table of the future!
    The one and only, Cylon Centurion
    • RE: CES: New Microsoft Surface to be priced at $7,600

      @Cylon Centurion 0005 Ditto on the price. Surprised how quickly the price has come down already. Just another $5K to go before things get interesting. Hit $1000ish and things really get interesting.
      Larry Dignan
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @Larry Dignan By the time the price drops to something affordable Microsoft will have moved on to its next big thing and forgotten about surface because someone else came out with one cheaper.
        cyberslammer2
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @Larry Dignan ...By the time that happens, other competing tabletops will already be out there running iOS and the market for a Windows tabletop will be nil.
        Socratesfoot
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @Socratesfoot

        iOS on a tabletop? You'd want to use a mobile OS on a tabletop?
        The one and only, Cylon Centurion
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @Larry Dignan

        So you would prefer that they throw it together with junk components?

        Will we ever get past this Wal-Mart mentality phase.
        Mythos7
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @Larry Dignan Others that have replied to your post simply do not understand how much technology is in the Surface. I have not heard of anyone else trying to make this tech at all. So, no MS will not have competition for years here.
        rmark@...
      • RE: CES: New Microsoft Surface to be priced at $7,600

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    • Loverock Davidson claims he has ordered two of theses at the original

      price of $12,000 abd he couldn't be happier. But Loverock has money to spend. :-)
      Over and Out
  • RE: CES: New Microsoft Surface to be priced at $7,600

    Ugly, overpriced, useless....yep, it's a Microsoft Product. FAIL!
    james347
    • RE: CES: New Microsoft Surface to be priced at $7,600

      @james347 you are ugly
      ibmec
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @ibmec Tsk Tsk, don't hate on me for telling the truth.
        james347
      • james347, then don't hate ibmec for doing the same.

        ;)
        John Zern
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @ibmec he's not just ugly. He's a complete idiot.
        kevin.francis
    • Exactly how is it useless?

      @james347

      There are many, many things I could think of that make this plenty useful both in a residential and commercial sense.
      The one and only, Cylon Centurion
      • Please, enlighten us.

        @Cylon Centurion 0005

        In your excitement, you have failed to describe a single one... ;-)
        Zogg
      • @Zogg

        Do you not have an imagination?

        Family activities - digital board games
        Household management - Chores, grocery list, etc.
        Entertainment - A way to manage the TV and DVR
        Projects - This could form a way to visualize home repair and addition projects
        Security - This could be used to interact with home security systems
        Communication - The possibilities here are endless


        I find it odd I had to list any of these at all.
        The one and only, Cylon Centurion
      • You obviously have a very large disposable income.

        @Cylon Centurion 0005

        I can imagine doing all of these things without a $7,600 table <i>very well indeed</i>.

        And that "device free" technology you linked to previously would make this table obsolete anyway.
        Zogg
    • Thenn you would make the perfect MS product

      Ugly, overpriced, useless: Yep you sound just like something MS would sell! :)
      John Zern
      • RE: CES: New Microsoft Surface to be priced at $7,600

        @John Zern - Wow John! We agree on something! Glad to see you admin that Microsoft sells ugly, overpriced and useless products! Keep up the good work!
        The Danger is Microsoft