Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
Summary: There's been a simmering debate as to whether Microsoft understands the tablet/slate market, and Apple's announcement of the iPad 2 on March 2 turned up the heat on that subject.
There's been a simmering debate as to whether Microsoft understands the tablet/slate market, and Apple's announcement of the iPad 2 on March 2 turned up the heat on that subject.
To date, neither Microsoft nor its OEM partners has delivered anything to date that can be considered a head-to-head iPad competitor. And it looks as if Redmond's 2011 tablet strategy revolves primarily around pushing Windows 7 tablets, emphasizing their enterprise-centric focus. (It remains to be seen how much emphasis and marketing muscle Microsoft will put behind "Webpads" running Windows Embedded Compact 7.)
Unlike some pundits and press folk, I don't think Microsoft is clueless about what makes a compelling slate/tablet. But I do think the Softies are taking a risky gamble by putting almost all their eggs in the Windows 8 tablet basket, giving Apple and various Android and WebOS competitors a hefty head-start.
Before Apple's announcement today, I was wondering how much more headroom the second-generation iPad might give Apple. Would Apple unveil any new features or functionality that would cut into Microsoft's 2011 sales strategy for Windows 7 tablets? Given the growing appeal of iPads to not just consumers but also a number of business customers, maybe Apple would introduce new management or security capabilities -- and not just movie-making or music-producing software. (An aside: Microsoft understands the need for compelling music content in the mobile space, too, and is putting up thousands of dollars in prize money to get developers to create HTML5 apps that work well in IE 9.)
But no. Apple didn't unveil any new features aimed at business users -- unless you consider the introduction of a front-facing camera for videochat to be technology that might entice business folks. So I expect Microsoft to continue to try to make a silk purse from a sow's ear, and to emphasize iPads' lack of security/manageability functionality, their lack of USB support, and missing Flash/Silverlight support when trying to dissuade customers from going with Apple's "Post-PC Era" platform.
(If you need a refresher regarding Microsoft's iPad compete strategy, check out the slides I ran in January from it.) For good measure, here are some additional slides from that deck that I didn't publish previously that reinforce Microsoft's enterprise-focused slate-selling strategy:
Go to Page 2
(You can click on any of these slides to enlarge them.)
As some readers of my blog know, I bought an iPad last year, and I'm still not sorry I did. I use it as a consumption device, and take it with me around town to keep up with e-mail, news and Twitter. I prefer the iPad when I need to read a lot of information quickly, and I find it far easier to respond to mail and Tweet on the iPad than a smartphone.
I don't feel compelled to sell my iPad 1 for an iPad 2, just to save a third of a pound, speed up my browsing or get a new screen-cleaning cloth. Apple didn't cut the iPad price with the new version 2 model, either, keeping me from feeling like I got cheated by spending $629 I paid for the 16 GB 3G/Wifi model.
What about you? Anyone of you readers ready to shell out for the iPad 2 in 2011 instead of a Windows 7 slate/tablet? Or are you waiting for the magical Windows 8 slates?
Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.




Talkback
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
Why Nope?
Two different beasts?
I don't see people throwing away their iPhones for iPads
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
PLEASE STEP AWAY FROM THE TROLL AND PUT DOWN THAT FOOD. YOU WILL NOT BE HARMED. BUT THE TROLL HAS TO BE PUT OUT OF ITS MYSERY. THIS WILL BE PERFORMED HUMANELY. NOW, PLEASE STEP AWAY FROM THE TROLL AND BACK AWAY. THANK YOU.
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
The iPad isn't an enterprise device... it's a device home users think is fun to watch YouTube and play Angry Birds on.
It is successful because it is everything Win 7 isn't - simple. Easy to use. Intuitive to configure and maintain.
It isn't "serious". It isn't an "enterprise" device.
Windows on a tablet has been done before, and it's failed every time.
iPad succeeds because of iOS.
What MS should do is not take it so serious, forget entirely about enterprise, and just put Windows Phone 7 on it. Use this as an additional driving force - another great reason to make Windows Phone 7 a truly competitive platform.
MS needs development on THAT platform now - not "another layer" added on to make Windows 7 even MORE complex. That will just give users yet another reason to look elsewhere (like iPad). People don't want a "serious", needlessly [outside the Enterprise] complex device for their homes.
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
IMO Apple's walled garden is going to hurt them in tablets just as it does in phones. Not that they'll be unsuccessful, just that Android is going to take a large share of market they could otherwise have, if they didn't want to control every app and piece of content, and get a cut of every transaction. Excellent hardware and software are enough to ensure them a good market share, but their lockdown of customer devices is going to hurt them with a large segment of the market.
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
There is a pro and con for lockdown. The best "pro" I can think of is malware. By controlling the apps that run on the device, Apple also keeps the malware in check. Most iPhone / iPad users are not techies, they just want a simple device that is easy to use and it works. I think this a reason people like their products.
Most people buy a car and if they never have to open the hood, they are happy...
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
Edit:
http://www.macworld.com.au/news/jobs-updates-apple-sales-figures-25665/
Yeah that "walled garden" has proven
to be such a drag on Apple's success and profits. Wait a minute this just in IT HAS NOT PROVEN TO BE A DRAG AT ALL. Not in the least. In fact if anything it's proven to be a key to Apple's success and profits!!! Nor has a lack of Flash proven to be an issue or a none replaceable battery. Go figure:)
Pagan jim
Thats a nice dream but theres absolutely no reason to believe it will come
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
As a user of both platforms I have to tell you that I trust Apple's ecosystem much more than Google's. If you look that the big name publishers in each store, I think you will see more quality apps in Apple's App Store. You can spin it any way you wish, most people worry about security far more than the concept of open. Developers also will follow the dollars, and we all know where the money is.
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
Your later reply "People want a simple product ..."
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
What you're claiming were mistakes turned out to be very very good for both Apple and its customers. It cost money to introduce USB and CD drives as standard - a move that forced the entire industry to modernize. So the cost of the original iMacs was symptomatic of the costs involved in delivering new technology.
You also have to remember that Apple did this from a position of being close to bankruptcy, having made a massive loss the years before launch. They simply couldn't afford to do what Microsoft did with the X box for instance - make a loss for year after year - just to gain a foothold in the games market. It's the basic economics of survival.
Your second point is spot on. But you've missed out the two most important links in the chain that lead to Apple's dominance of the tablet market today, or rather what made that possible. It was the setting up of the iTunes Store on April 28, 2003 that made iPad and before it, iPhone possible. But iTunes Store was set up to sell music - for the iPod. Apple, or rather Steve Jobs understood that the thing all people have in common is music. Connect with people through their love of music and you have a customer base who will come back to you for other solutions, and do so with trust.
It's the iPod Business Model that they teach at Harvard Business School, because it is the disruptive force that created this phenomenon - all based on our love of music, with the popularity of a brightly coloured, reasonably expensive, internet ready desktop computer with USB and CD drive that didn't look like any other computer anyone had ever seen before, as its foundation.
Otherwise, we agree. But any business that really wants to compete in this game will have to take a trip in a TARDIS - back EIGHT YEARS in time to April 28, 2003!
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
RE: Does Apple's iPad 2 further dent Microsoft's iPad compete plans?
I think the iPad's main competitor is Toys'R'Us.
But keep carrying those overpriced media playing bricks around until you realise it's just not worth it.
Um yeah that rant of yours might make
some sense if not for the many satisfied customers out there who own iPads and have PC's at home but still love their iPads. Or an iPhone maybe an iPod they are aware of MS products heck they use them at work and yes even own a Windows PC but still they love their Apple stuff and this includes their iPads. Source after source do the surveys and the results are always the same Apple wins top honors as far as their customers are concerned.
Pagan jim