First Microsoft make-over ad airs: $300 million well spent?

During the NFL season opener on September 4, Microsoft aired the first of the ads that it paid agency Crispin Porter + Bogusky $300 million-plus  to create to help make over the company's image.

Here it is, courtesy of YouTube:

No mentions or even thinly veiled references to Apple. And there is only an indirect reference to Windows.

Don't get me wrong: I'm not yearning for the "Wow Starts Now." But I'm not wowed by the first in what is expected to be a series of star-studded ads designed to reshape Microsoft's consumer image.

Isn't there a happy medium between a speeds-and-feeds spot and one that doesn't say anything about Microsoft or its products?

What do you think of Ad #1 in Microsoft's make-over campaign?