Microsoft adds another Facebook tie-in to Bing search

Microsoft adds another Facebook tie-in to Bing search

Summary: Microsoft is adding another Facebook-linked feature to Bing known as Linked Pages.

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Microsoft rolled out on February 22 of a new Bing feature known as Linked Pages, which allows users to choose links related to them to appear in their search results.

The new option is in beta and is available to testers in the U.S. only right now, the Softies said.

"Now your friends looking for you online can find what you want them to find. You can also link pages to your friends to help them shine on Bing as well," said Microsoft officials in a post on the Bing Community blog.

To start linking, users need to log in using their Facebook IDs to bing.com/linkedpages. The initial page asks users to allow Bing permission to post to Facebook. A Microsoft spokesperson said users cannot skip this step the first time they log into Linked Pages.

To make this work, "you must be logged into Facebook on Bing. If not already logged in, you will be prompted to log in when you visit bing.com/linkedpages," a spokesperson said.

Users can add links to their home towns, schools, employers, personal Web sites, organizations or even "just sites you like," according to the post. Users also can suggest links about their friends, but those won't show up automatically. "We’ll ask your friend for permission first, and then once granted post on their Facebook Timeline that they were linked on Bing," according to the post. Users can remove links they added or that others added about them at all times, according to the Softies.

Today's tie-up between Facebook and Bing isn't the first. In May 2011, Microsoft announced the ability of Bing users to receive personalized search results "based on the opinions of your friends" by signing into Facebook. Users could see what their Facebook friends liked on the Web, making their searches more "conversational."

So how are these Facebook-Bing tie-ins different from what Google is doing with Search Plus Your World? So far, Microsoft, unlike Google, doesn't seem to have set off the privacy/antitrust watchers with its approaches. Microsoft's strategy definitely seems to me to be more sensitive to the idea of opt-in. Any of you readers have thoughts on which approach you prefer and why?

Topics: Microsoft, Social Enterprise

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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12 comments
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  • RE: Microsoft adds another Facebook tie-in to Bing search

    So glad I closed my FB account. This just gets creepier by the minute.
    txscott
    • RE: Microsoft adds another Facebook tie-in to Bing search

      @rshol and opened a google+ account? right. that's not creepy.
      neonspark
      • RE: Microsoft adds another Facebook tie-in to Bing search

        @neonspark
        Have a profile but no activity. That only exists because of use of Gmail on corporate level. Leaving Gmail soon for hosted Zimbra solution.
        txscott
  • Social genius!

    Unlike Google+, Facebook has real market penetration.<br><br>Most social web users are on Facebook, which means this feature is actually useful -- in contrast to G+. E.g. Most people in the UK are on Facebook.<br><br>As usual, Google has missed the point, by trying to create yet another social network instead of integrating with the best and biggest one which is already well established. Google has become a pathologically paranoid and egotistical corporation. THEY want to be the big trendy social network. This neurosis is a hang-over from the time when they were the big trendy search company.
    Tim Acheson
    • RE: Microsoft adds another Facebook tie-in to Bing search

      @Tim Acheson One day Facebook will be neurotic over some new company that made something they couldn't fathom in 2012 and will be scrambling to provide a me-too solution. Such is the cycle of life in technology!
      MSFTWorshipper
  • 2 turkeys won't make an eagle

    2 lame companies won't beat google+.
    The Linux Geek
    • RE: Microsoft adds another Facebook tie-in to Bing search

      @The Linux Geek google+ beat itself. like wave.
      neonspark
    • RE: Microsoft adds another Facebook tie-in to Bing search

      @The Linux Geek Using your terminology, Google+ is one dead turkey. :-)
      statuskwo5
    • RE: Microsoft adds another Facebook tie-in to Bing search

      @The Linux Geek gooooogle+ seems dead already. I have seen people taking the google+ buttons off their blogs and websites because it typically says "0 shares." Besides, google is becoming more invasive and less trustworthy as they grow.
      frankwick
  • RE: Microsoft adds another Facebook tie-in to Bing search

    When is all the Bing/Facebook connectivity coming to Canada? We don't have any of the Facebook features yet.
    MatthewMk2
  • RE: Microsoft adds another Facebook tie-in to Bing search

    Why on earth is functionality for linking together different online presences tied to one particular one (Facebook)? Means it's completely useless for those of us who do have multiple online presences, but object to Facebook.
    ggreig
  • Facebook and Bing

    What on earth is Microsoft thinking? I guess I'll have to stop using Bing because I sure don't want to be anywhere near Facebook.
    ntman2011