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Microsoft execs continue to insist tablets are PCs

By | July 13, 2011, 9:09am PDT

Summary: Microsoft Windows Phone President Andy Lees’ restatement of Microsoft’s tablet positioning has kicked off again the debate as to whether tablets and PCs are one and the same.

Microsoft Windows Phone President Andy Lees’ restatement of Microsoft’s tablet positioning has kicked off again the debate as to whether tablets and PCs are one and the same.

Lees, one of the keynoters at the Microsoft Worldwide Partner Conference on July 12, told the Microsoft partners in attendance that Microsoft is holding onto its decision to ban ts OEM partners from using the Windows Phone operating system as the OS for tablets. This isn’t new; Microsoft execs have been saying the same for months. But here’s what Lees said yesterday:

“Now, a lot of people have asked me, are we going to produce a phone that is a tablet? You know, are we going to use Windows Phone 7 to produce tablets? Well, that is in conflict with this strategy. We view a tablet as a sort of PC. We want people to be able to do the sorts of things that they expect on a PC on a tablet, things like networking to be able to connect to networks, and utilize networking tools, to get USB drives and plot them into the tablet. To be able to do things like printing, all of the things using Office, using all of the things you would expect from a PC and provide a hybrid about how you can do that with the tablet, as well.”

After having used an iPad for a year, I have to say that I don’t consider that device to be a PC. In fact, I still use both my PC and my iPad at different times and for different reasons. I am not saying iPads can’t be used to do “real” work or that I can’t have “fun” on my PC. But on those occasions when I need something small, light, portable, with a battery that will last all day (keeping me from having to lug power cords and/or an extra battery), I grab my iPad and go. When I know I’m going to be typing a lot, I still fall default to my PC.

Some Microsoft partners and customers are believers in the “business tablet” concept — the idea that tablets are only useful if they include all the same features as “full-fledged” PCs. These are the folks who agree with the claim that tablets and PCs are and should be the same.

I’m not in this camp. I want the kinds of apps that are on my phone — not the ones on my PC — on my tablet. With Windows 8 tablets, maybe we’ll have the best of all worlds: Both phone/phone-like apps and business apps on the same device. Until then, however, I really feel like Microsoft is continuing to repeat its historical tablet mistakes, and will have similar poor market results.

What’s your take? Are tablets PCs? Should they be?

More from the Microsoft Partner Conference:

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Microsoft commits to deliver next CRM Online release by year-end

Windows 8 will run on all Windows 7 PCs (and Vista PCs too)

Microsoft: 400 million Windows 7 and 100 million Office 2010 licenses sold

Microsoft: In a year, Windows Phone has gone from very small to … very small

Microsoft makes it official: New beta of Windows Intune 2.0 available

What’s on Steve Ballmer’s Microsoft priority list now?

Microsoft to deliver Surface 2.0 software developer kit on July 12

Why Microsoft CEO Steve Ballmer is so bullish on Bing

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Microsoft execs continue to insist tablets are PCs
makrekwe64-24353628012227401699522493089108 10th Nov
fqhioh,good post!
The mistake was not designing an interface for touch. The hardware of the day only supported stylus input. Windows 8 will fix all of that!
It will be the best of both worlds!
@jatbains How? When existing applications doesn't use these fancy new controls. Isn't a Windows 8 Tablet running Microsoft Office every bit as broken as their current offering?
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No.
WilErz 13th Jul
@ jeremychappell

The whole point is to have new apps for the touch UI, which is something Microsoft are clearly aiming at with their HTML/JS push and porting tools for iPhone/Android apps -- right now targeted at Windows Phone developers, but undoubtedly with Windows 8 developers in mind too. At the same time, all the Windows management features corporations rely on remain in place (in contrast to the iPad or Android tablets, which lack anything comparable).

If you want to use tablet apps (ported from iPad/Android or written from the ground up), you use the touch screen. If you want to use Office or other PC apps, you dock the tablet or connect a wireless keyboard/mouse -- or for a second-class experience when these aren't available, use a stylus like with current Windows tablets. If it works, it does what both the iPad and current Windows tablets do, so can replace both of them.
@WilErz ... well stated! happy The big concern I have isn't about whether Microsoft can deliver an OS that provides a good experience. Every release of Windows proves that there always improvements to whatever category of hardware is popular of the era.

No, the big question is will OEM's actually be able to deliver hardware that can truly compete with the iPad form factor? By that I mean, can they provide 10+ hours of battery life to a full-function system, and can they provide it in a form factor that is lightweight and stylish?
@jatbains
Rumor has it that the new iPad HD is actually a 10 inch tablet Apple is developing that will run Lion, it will have a new name and create a new category of products...
@Hasam1991 No rumor has said that. Ever.
@Hasam1991 ... wow, that's so far from a reality that it makes me want to bang my head on a bed of nails.

Apple has made the exact opposite more likely-- they're clearly poised to turn Mac OSX into a much more iOS-based platform instead of the other way around.
@jatbains
In other news this week we find that tablet sales are not increasing but have, in fact, decreased 28% year-on-year since last year. Teh reason for this is obvious. Current tablets are useless. What are they for? Information consumption devices? I call that a 'Reader', not a tablet.

Today's tablets completely miss the mark. They miss the mark in the two biggest markets, business and education simply because they are useless for taking notes. Using an on-screen keyboard during a meeting is laughable. With no tactile feedback you have to constantly look at the screen and not at the speaker while you type.

A stylus, on the other hand, is perfectly natural. Most people can jot down notes without constantly looking at the paper/screen.

So for tablets ever to be useful they must first have the ability to read handwriting. Touch is a distant second in terms of usefulness although it can be an excellent and natural way to navigate. Children use their fingers to draw. Adults use a stylus. And it doesn't matter a hoot whether Steve Jobs says they are uncool. The truth is Apple/Jobs doesn't have - and cannot do - software for handwriting.
@Major Plonquer This is why the tablets of today are considered "media tablet" but not "tablet PC".
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Sacrificing Speed to Market
csharpfritz 13th Jul
This is a huge sacrifice in the speed to market game. Google put their 'phone version' of the Android OS (2.3) on the Galaxy Tab, just to get a presence in the tablet market. It sold, established a presence, and prepped for the entrance of the HoneyComb tablet.

This is a short-sighted decision by MSFT execs, when they could take an initial step in this market... unless they view the tablet market as another fad like the Netbook fad.
@csharpfritz
On the contrary, I think they are thinking long term. Which is why they are trying to differentiate themselves with a full OS capable of productivity and consumer scenarios.
The biggest threat I see for MSFT is branding and marketting.
@csharpfritz - you seem to forget that Microsoft had a tablet OS shipping as far back as 2003.
@csharpfritz Android tablets have not sold. In fact, they've been a miserable failure.
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Why shouldn't a tablet be expected to do everything a PC can. Hardware is evolving and will be able to handle it, especially Windows 8.
@mpietrorazio@... Problem with that approach is the cost. Cost will keep climbing and will ultimately be unaffordable. There are only 3 ways by which MS can win the tablet battle.
1. Make an entry before the end of the year (which they have already lost big grounds)
2. Cost should be less than iPad, but should have additional functionalities & HW support
3. Should have more, or equal battery life
I can't think if MS has any capacity on any of the above points....
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@krishnansriram those are your 3 ways to win? those are very light. they don't have to enter the new tablet market this year, because it's not a race they just need to make good products and people will buy. it's windows and it does everything your desktop does. first off it's Microsoft who created the tablet market, please remember that, even though they didn't capitalize on it, but they did create it.
2, the cost does not need to be less than the ipad, it could be the same, it could less, it could be higher, it will be all of the above (more choice).
3, battery life is already there, it runs on ARM, please remember that.
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As long as Windows 8 brings ...
P. Douglas Updated - 13th Jul
@krishnansriram

... a comparable user experience to the iPad, it should do well. If MS and its partners can release Win 8 touch based devices about the same prices as current PCs, there shouldn't be a problem selling these devices. I believe the safest thing for MS' partners to do, is to come out initially with relatively cheap convertible type laptops. Users will be able to switch between tablet and traditional PC use, and as more and more touch based software becomes available, users will demand more and more touch capable devices - including straight tablets / slates. Touch based all-in-one PCs should also do well initially. Also desktops with touch based screens. So then MS and its partners can leverage the current demand for regular Windows, and offer it along with a new user experience, that will become more valuable, as more software is built for the OS.
@mpietrorazio@...

Serious question.
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@Bruizer

Serious question.
Simply that the PC is not the universal solution.

Serious answer.
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Good answer
toddybottom 13th Jul
@Bruizer
And one that needs to be stressed. Windows 8 is being slammed because it isn't an iPad clone. I think Microsoft's approach should be greeted with a sincere hope of success.
@ Bruizer

PCs don't do everything a mainframe (or even minicomputer) does because of the PC hardware legacy: in particular the x86/x64 architecture, which started small and was improved in a step-by-step fashion over time. With the 386, the x86 gained most of the features of a minicomputer, AMD64 added 64-bit support and both AMD and Intel added mainframe-like virtualisation (though in a less advanced form than what's offered by mainframes). Even so, the x86 still lacks some mainframe (and even mini) hardware features, in part because of its origins.

If PC hardware were being designed from scratch today, it's entirely possible that the resulting PCs would be able to do everything a mainframe does. Even with the more limited feature set of PC hardware, PCs have replaced mainframes and minis in most usage scenarios.

An Arm-based smartphone has much more power than a PC from a few years ago, or a mainframe from not too far back, and there's no reason why an Arm-based tablet shouldn't be able to do everything a PC can -- including many things that used to be the exclusive domain of minis or mainframes.
@mpietrorazio@... +1 Microsoft takes a longer term view of business versus some of the competition. Sacrifice the short term battle to win the long term war. Exactly how a business should be run.
With Win8 they'll be hybrids if it pans out correctly, sort of in the middle. I've got an Android Smartphone, I wanted a Android tablet but since Win8's new UI was revealed I'm put off Android tabs as Honeycomb -much to my dismay - doesn't seem to give me what I want. I'm actually a huge Android fan, but I'm also a Microsoft fan and pragmatist.

I hope other people can keep an open mind until the first Win8 Tab is released and we can fully test them. Try not to make up your mind just yet wink

@csharpfritz, Google did not put 2.3 on the Galaxy Tab - Samsung did. Google said 2.3 was not a tablet OS and asked OEM's to wait. Samsung did not.
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Universal Prettiness
scH4MMER 13th Jul
I think we can predict that it will be hard to create a consistently high standard of user experience running a single OS across a multitude of form factors and and system specs. That said, we're already used to a non-standard user experience in the PC market, which has produced gems along with lumps. Microsoft needs to prepare consumers for both the wonderful side and the sucky side of a one-size-fits-all approach -- many Windows 8 devices won't succeed, and much software will fail to fulfill the Windows 8 promise of mobility. Compare this with iPad or Windows Phone 7, and it's clear that consumers are starting to expect universal prettiness.
I said this before, and I'll say it again. Tablets have more potential than to be "smartphone wannabes". If you want one of those, great, but I want a tablet that can give me more than a crappy mobile UX.

I commend Microsoft for not wanting to settle for less.
@Cylon Centurion +1
@Cylon Centurion
I don't know I love using the iPad on the go... and it's true the battery lasts 11 hours!!
@Cylon Centurion
+1
@Cylon Centurion But they need "finger friendly controls" and existing applications won't get them. What IS needed is a new OS with new applications. Nothing else is fit for purpose, arguments about what it does and does not do not withstanding.

But what is the point is a system having movable windows on such a small display when there is no precision pointing device? If there are no windows why does the system need to support a desktop notion of multitasking? (How will the user even be able to tell?)
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RE: Microsoft execs continue to insist tablets are PCs
Cylon Centurion Updated - 13th Jul
@jeremychappell

A few apps will need updated, yes, but Microsoft looks to be integrating a few services into the OS similar to what they did with Facebook on Windows Phone.

Think of it this way though, iOS was designed to consume. That's great if you want to do that, but I don't. Being a student, I want something that is designed to get to business. Playing games isn't going to help me in school. I leave my consuming to the desktop.
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Precision pointing device?
toddybottom 13th Jul
@jeremychappell
How precise does one need to be while moving windows around? I have a note taking application on my iPad and while the iPad has no "precision pointing device" available for it, I'm actually quite pleased with the precision that is available to me. Windows already supports accessibility options that makes the UI bigger in properly built applications. That is there today. Right now.

Add a couple gestures for maximizing windows (already in Windows 7, move window to top of screen and it maximizes) and switching between maximized windows and the tablet experience for existing applications does not need to be sub par.

Look at what Apple did with the iPad when it first came out. They allowed it to run iPhone apps even though by all objective measures, iPhone apps totally suck on the iPad. Eventually, iPad "native" apps were written as well as universal apps. There is absolutely no reason why the same couldn't happen on a Windows 8 tablet. Will it? Don't know. Is it possible? Absolutely. Apple absolutely proved you could release a successful device where legacy apps looked and acted terribly.

As for multi-tasking, iOS is getting close to a desktop notion of multi-tasking. Already apps can continue to run in the background even if they aren't showing any UI.
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@ jeremychappell

You can run a touch UI on top of the NT kernel just as easily as -- if not more easily than -- on top of the XNU (iOS) or Linux (Android) kernels.

If you want to prevent background apps running, suspend their threads. If you don't want them to use RAM, page them out. Remember that the NT kernel allows even (some) kernel-mode code to potentially be paged out. When you're running tablet apps, the scheduler can suspend the threads of inactive apps (with exceptions for specific background tasks) and page out code that isn't used by tablet apps.

Remember as well that iOS is actually a fork of OS X, and is based on the XNU kernel. When Apple introduced the iPhone, they even publicly said it 'runs OS X' (Jobs said it himself).

Neither iOS nor Android is a 'new OS'. Both are new UIs built on top of old desktop PC OS kernels. The critical thing for Microsoft, if they want to leave the Wimp UI code in, is to make sure it doesn't use resources when Wimp apps aren't running. That isn't actually a terribly difficult thing to do. It's easier to cut it out entirely (as Apple have done), but the end result is an inferior system.
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@Cylon Centurion who actually use the iPad to and for actual "Production". It also ignores the people who do both consume and produce using their iPads. The simple fact is there are many individuals who are actually productive on an iPad and a lot of business organizations have found or are in the process of fitting in the iPad into their production needs as we speak.

Pagan jim
@Cylon Centurion
there have been windows tablets available for 10 years. Why not buy one? If you get a windows 7 tablet now, you are supposed to be able to upgrade to windows 8 from there when it comes out. If you want full windows, you need to run on an x86 tablet which will run hot with poor battery life. Otherwise, if you are waiting for "light weight" windows 8 on ARM, then you should realize the full featured apps will not run on it and I bet it will instead have to run win phone 7 apps initially anyway, just like android tabs run 2.x apps too.
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Best of both worlds
CommenterLive 13th Jul
Think of it this way.
You dock it. It is a full PC. The dock can contain the keyboard, mouse and peripherals including energy consuming devices such as external GPU etc.
You undock it. it is a portable tablet with a beautiful touch friendly interface, excellent battery life and apps suitable for tablets.
Best of both worlds with one excellent device. This is their vision. And if they execute to this vision, they will have my $$$.
@CommenterLive

This. I hope to see a Win8 powered ASUS transformer. If priced right, I will seriously consider picking one up. Something like this would do wonders for school.
@Cylon Centurion "I hope to see a Win8 powered ASUS transformer."

You won't. All those services running in the background use up CPU cycles and power.

Until this complexity is eliminated (or ARM chips are used), Windows will not run for long on a battery charge.

So, it's sludge form the past (and backward-compatibility) killing the chances for an Intel-powered Windows tablet.
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"or ARM is used"
Michael Alan Goff 13th Jul
Didn't you hear?

Windows 8 will run on ARM.
@ ALISON SMOCK

Even today, some Windows services/features (e.g. search indexing, Aero glass effects) can be configured so that they don't run when the system is running on battery power.

The high power consumption requirements of PCs are primarily caused by the hardware, in particular the CPUs and GPUs, and not by OS services.
@CommenterLive
Bingo
@CommenterLive
This is exactly how i look at it too. I would love to have a device which offers me everything from the word go. Of course i wouldn't do coding work on a tablet, but i can probably do everything with a Win8 tablet... provided MS comes good with its strategy. Their marketing however doesn't always catch on with people. See what happened with Win Phone 7. For all intents and purposes, it is best smartphone OS out there. They aren't able to convince vendors to recommend their products to their customers.
@CommenterLive yes I think so too, I think Windows 8 will have a tablet running mode and a full mode switching off some services uneeded that would be easy to do I think
Mary Jo,

Of course you are quite right when you say that an iPad is not a PC. But, you seem to have missed what Microsoft is saying. It is saying that things like iPads are not where it's at (or going to be, at least). They are gadgets that supplement a smartphone or a PC. Microsoft aims to redefine the categories so that such gadgets are squeezed out. (Just like netbooks have been squeezed out!)

As for wanting the apps that are on your phone to run on your tablet, you don't seem to have understood the real import of many of the Windows 8 things you have been reporting on. The "immersive" (or tailored) apps of Windows 8 and the Windows phone apps are likely going to be the same, so that you can run them on your phone, tablet, or PC. It's a fairly radical vision, but that is the way I read the tea leaves. (Of course, time will tell.)
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I agree. I look at it this way
William Pharaoh 13th Jul
@easson
with all the tablets that have sold, what percentage of the population is that?

What percentage aren't interested in a tablet as they are today?

If I but a tablet, it better be more then just a media/entertainment consumption only device.
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And the iPad is just that....
James Quinn 13th Jul
@William Pharaoh Why do you people stubbornly refuse to acknowledge that many individuals and businesses use the iPad to do production work today and there is more being developed as we speak? It's like you think if you ignore it or fail to mention it people will just believe what you say and ignore the many articles written about how and where the iPad is being used? It is a fact that people are and can be productive on an iPad... Period end of story there is no doubt what so ever.

Pagan jim
@James Quinn ... I don't refuse to acknowledge anything. I recognize that they are used for work purposes, and I like the idea of using tablet devices. HOWEVER, the point those of us are trying to make is that the current generation tablet idea is limited in its functionality. Show me an iPad app or Android app that is as flexible and functional as OneNote, and I might change my tune. I know there are apps like Evernote, which is great btw, but it's still not as nice as OneNote on a Windows tablet, and it won't be because of the app but because of the platform it runs on.

Apple and Google will have to add those capabilities to their platform over the longterm. It doesn't change the fact that Microsoft's vision is flawed too, since the full-function methodology requires considerably more power and higher specs.
Seriously, how convenient is the iPad? I cant print to a 2 year old color printer, scroll back through my text, simply review some code, plug in a USB drive, review a word document, or use a single piece of software that I've purchase in the last 20 years.... Sure I'll have to buy new for Arm processors, but I have to buy new for my iPad; which makes it a mute arguement.

You are also using the old "Windows is bloated" arguement... Seriously? The system specs for most smartphones is the same as Windows; 1 Ghz processor, 1 gig of ram... The only thing missing is space, but then again 6 gig of space is nothing. I have USB drives, SD cards, and SSD drives that are larger.

Lets think about this for about 5 seconds... You are carrying a cellphone, an iPad, and a laptop on a trip; just like me. So where is exactly is the convenience in this? How about this... A cellphone, a Windows 8 slate (which happens to work with any accessory in the world) and a mouse/keyboard. That is a year away, unless Windows 8 sucks....

Sorry, I want a convergence device and the iPad will never be that device. I can't mix business and pleasure on an iPad no matter how many psuedo business apps are in the app store.
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Convergence
CommenterLive 13th Jul
@stuxstu
I really wish they execute well on this. I hope that the industry eventually moves to the attrix model. One mobile phone which when docked becomes a PC or a tablet.
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Except...
Bruizer 13th Jul
@stuxstu
You can simply review some code on an iPad and perform SVN operations. I have done that many times and filled out/checked in many many code reviews in travels.

You can review a Word Document. With the $10 Pages, you can edit. There is also "Documents To Go".

You can easily scroll through text using your finger.

You can also print to your old 2 year old printer with AirPrint activator.

Most smart phones do NOT require 1GB to run though a couple actual have that much.

On and on.

"Lets think about this for about 5 seconds... You are carrying a cellphone, an iPad, and a laptop on a trip;"

Like I used to. More often than not, I am leaving the laptop at home unless I know I need serious lifting and that is, more often than not, not true.
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RE: Microsoft execs continue to insist tablets are PCs
makrekwe64-24353628012227401699522493089108 10th Nov
fqhioh,good post!

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