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Microsoft: Hey, we're supporting Apple's iOS, too

By | November 3, 2011, 6:39am PDT

Summary: Microsoft’s Bing and Hotmail teams are both doing more to improve their experiences on iOS, Android — and, oh, yeah, Windows platforms, too.

On the same day that Google delivered its (temporarily revoked and buggy) Gmail client for Apple’s iOS devices, a couple of Microsoft product teams made sure to make it known that they’re supporting iOS, too.

The Bing team announced new versions of its Bing for Mobile app for iPhone and Android on November 2. The updated version “uses HTML5 to blend the mobile browse experience with the app experience so you get a consistent and fast mobile search experience whether you’re using m.bing.com from your browser or the Bing app,” according to the post from Santanu Basu, Product Manager, Bing for Mobile.

The new Bing mobile “hybrid” app is only available for iPhones running iOS 4 and higher and “select” Android devices in the U.S. No word from the team as to when they’ll deliver “the same consistent experience” for RIM and Windows Phone 7 devices, though they say this is coming. (Before the Windows Phone Mango update, Microsoft officials used to say the Windows Phone support lagged because the phone didn’t include an HTML5 browser, but that’s no longer the case.) The new Bing Mobile app also is not for the iPad; there’s no word on when and if Microsoft will refresh the Bing app for iPad with this update.

It’s worth noting the new app is an update to the existing iPhone and Android mobile clients, not a replacement. It’s also not a replacement for the m.bing.com Web experience.

“The updated apps now leverage HTML5, while also still offering the same benefits of native apps, such as voice-search and Bing Vision, which lets you search using your phone’s camera,” explained a Microsoft Bing spokesperson. “The updated apps allow Microsoft to provide a consistent consumer experience across multiple mobile platforms (iOS, Android, m.bing.com, etc.), and deliver more frequent updates and eliminate the need for numerous manual app updates by the user,” the spokesperson said.

The Bing team wasn’t the only Microsoft team spreading the ecumenical message this week. On November 2, the Hotmail team blogged about its support for Hotmail on iOS 5 platforms.

“Although we’ve had this (iOS) support for a year already, with the release of iOS 5 it is now even easier to set up Hotmail on your iPhone or iPad.  Since the release of iOS 5, more than 2 million customers have connected Hotmail to iPhones or iPads, and we’re just getting started—almost 100,000 new iOS 5 devices are being set up with Hotmail every day,” blogged Corporate Vice President of Windows Live Chris Jones, .

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Topics

Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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bdfwekrwe86-24378991678633786492761052677978 22nd Nov
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the issue with WP7 is more than that. It is not app that gets updated. They have to update the OS because bing is part of the OS. When they update the OS, automatically update to bing will be rolled. Thus, don't think they are neglecting WP7 platform or don't try to fill in between lines please.
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Contributr
This is a downloadable Bing app. I am not "trying to fill in between the lines." I am asking -- like a number of Windows Phone users -- why they cannot do this. If it is because of marketshare priorities, OK. But technologically, I do not see why it isn't feasible now. MJ
@Mary Jo Foley
Hmmm. I don't see any bing app in the Marketplace. I see only integrated bing i.e. whenever you click on search icon on the phone or whenever you use search. Since the OS has integration with bing, why do we need a seperate app again. I agree with you on one point if the carrier changes search engine to Google or other due to some agreements, Microsoft needs a seperate app, other than that I don't see any requirement and I don't see any trouble as long as they update all types of Windows Phones consistently with features like they promised.
@Mary Jo Foley I don't see why you would want or need a Bing app on WP7. It's just part of the WP7 OS experience. But, if you are saying you like the UI/UX of the Bing app on iOS better than what's on WP7, that's a different story.
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Very well done with a great UI and design. It is one the few apps (outside the standard Apple supplied set) that I use daily for news and such.
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Me too!
Monkeypox 3rd Nov
Haven't I heard that from Microsoft before?
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Well, sort of.

When is Microsoft going to port Microsoft Office from OS X to iOS? A slimmed-down Microsoft Office would be a killer app for the iPad.
@Rabid Howler Monkey
+1
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Office Mobile Hub
LiquidLearner 3rd Nov
@Rabid Howler Monkey

That they have for WP would be awesome. They could charge 5-10 bucks and make a good chunk of money. Plus if they built it the same as the office hub they'll be able to introduce those users to a metro style app.
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Office on Windows helps with MS lock-in
MacCanuck Updated - 3rd Nov
Even though Office is available for the Mac, it's often deemed a "lesser" version than the Windows version.

Creating Office for iOS devices would IMO lessen the reason to buy a Windows-based phone or tablet and keep the iPhone and iPad on the preferred list of many corporations, the last thing MS would want. MS controls the desktop so a Mac version of Office does little damage to MS's "monopoly" there but it's presently far behind in mobile.

Look at HP's recent decision to target it's Slate 2 (with Windows) at businesses rather than the consumer. I believe even HP has stated that it is depending on that Windows/MS lock-in (in so many words) to drive Windows-based HP tablet sales (ie, business knows MS technology, blends/plays nice with existing MS infrastructure, is comfortable with it, etc).

So probably no iOS version of Office until MS feels it's gained traction in the mobile space.
@MacCanuck Seriously? When I see Pages for Windows 7 or 8 your argument willl make sense.
@MacCanuck +1
I think it's "the enemy of my emeny is my friend" senario. Although Apple and Microsoft are rivals, they still work together on many projects and have been for years. I went back and seen the interview with Steve and Bill on Allthings D. Apple's first software was partly written by Microsoft. They are both out to stop Google!
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Bing app is also on Android
LiquidLearner 3rd Nov
@lenalfred

I don't think the Bing team sees any potential platform as the enemy, even if other MS divisions do.
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Still can't download it on my Xoom
Michael Alan Goff 3rd Nov
at least not from the market.
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Sorry, I missed that - what's Bing?
no_axe_to__grind 3rd Nov
I though it was a type of cherry.
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Try again... what is Bing?
no_axe_to__grind 3rd Nov
Somebody help me here - isn't it a sound that my stove makes when the timer finishes?
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RE: Microsoft: Hey, we're supporting Apple's iOS, too
FuzzyBunnySlippers Updated - 3rd Nov
@no_axe_to__grind

It is. It's also a great search engine. But I'm guessing you knew that (hopefully, sheesh, or you live in isolation/denial). I mean, even the guys at Google know that. They talk about it regularly. Hmm, what makes a 'google' sound....

You're welcome for the help. happy
search engine to Bing. I had to hit cancel to prevent it from doing so.
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to Bing. *Cancel*
@HollywoodDog what is your point? Try to instal Safari or Firefox and they will try make them default browsers too.
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RE: Microsoft: Hey, we're supporting Apple's iOS, too
FuzzyBunnySlippers Updated - 3rd Nov
@HollywoodDog

Are you saying that it is wrong for any application to behave as such? (Careful, I have a few examples of *other* company's software behaving peculiarly similar, some that don't even prompt)

BTW... I'm guessing you didn't purposely double post such similar comments for effect.
will to all windows 8 is a flop because microsoft put live windows in it and you can sync to your desktop is hurting windows 8 so good by to windows 8
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RE: Microsoft: Hey, we're supporting Apple's iOS, too
FuzzyBunnySlippers Updated - 3rd Nov
@jt59

Your comment can only be derived from a developer preview of an OS that is not even near release yet (if you even tried it yourself). So, in essence, it's factually baseless (omitting any preconcieved notions, emotions, hearsay, exaggerated extrapolation, or fantasies of the mind).
I use Documents to Go on both my iPhone 4S and my First Generation iPad. Has the feel of Office and works well under the ios.
Just not in Canada. Again. For Bing.
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Sounded weird at first
Third of Five 5th Nov
This sounded weird when I first read it--they're providing apps for iOS while selling their own mobile platform? But then again, it seems kind of like how they sell Office for the Mac--they make enough money doing so that it outweighs any possible harm to their bottom line (of course, the fact that now Windows can be loaded on Macs probably makes Apple a competitor in name only to Microsoft at this point).
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