Microsoft Pink phones to debut as 'Kin'?

Microsoft Pink phones to debut as 'Kin'?

Summary: I've seen a few reports this morning around the Web, citing a Verizon database entry, as evidence that Microsoft is going to be christening its Pink phones as "Kin."

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I've seen a few reports this morning around the Web, citing a Verizon database entry, as evidence that Microsoft is going to be christening its Pink phones as "Kin."

When I just checked "www.kin.com," the domain resolved to Bing.com, making me think there's something to this naming "rumor." I'd say Microsoft's Pink team is going to be all in with Kin....

Update: Yep. It's official. Pink is now known as "Kin." There's a Kin One and a Kin Two. And www.kin.com now resolves to the Microsoft Kin phone site.

Microsoft's first Pink phones are set to be unveiled officially today (April 12). The phones have been a badly kept secret for some time. The final name, however, has been a secret right up until today.

The Pink phones are expected to be manufactured by Sharp, but to carry the Microsoft logo. So much for Microsoft execs' repeated claims there wouldn't be a Microsoft phone. (To be precise, Microsoft's brass have denied there would be a Microsoft-made phone, but never would answer directly whether there would be a Microsoft-branded phone.) Verizon and Vodafone are expected to be the first Pink carriers and the Pink phones -- unlike their Windows Phone 7 counterparts -- are widely expected to ship before this month is out. (Windows Phone 7 devices, from a handful of Microsoft partners, are slated to debut in time for holiday 2010.)

I'll be reporting later today about the Pink/Kin launch. If you want to watch the launch Webcast from the comfort of your own desk/phone, it will be Webcast starting at 1 p.m. ET.

What do you think of Kin as a name for the Sidekick successors, aimed primarily at the social-networking set of teens/20-somethings? I wasn't a fan of the "Bing" name when Microsoft first unveiled it (I preferred "Kumo"), but it has grown on me. Kin -- I'm on the fence....

Topics: Telcos, Microsoft, Mobility

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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20 comments
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  • Ho-hum

    An increasingly irrelevant software company releases a 'me-too' phone three
    years too late to be a contender. Pathetic. MS had no chance, none, in the
    mobile race

    today's Piper Jaffray poll of young adults proves it, MS has no mindshare with
    young people.

    0%, yes, zero percent of respondents in the poll said they would buy a Zune,
    last fall 13% said they would, that means that MS has lost, not gained
    mindshare. Or, it means our teens are getting smarter!

    If MS can't talk a teen into getting an mp3 player, how the heck are they going
    to compete against Apple's iPhone and Google's Android offerings?

    MS is dead. Long live MS!
    ShazAmerica
    • Link

      [i]
      today's Piper Jaffray poll of young adults proves it, MS has no mindshare with
      young people.

      0%, yes, zero percent of respondents in the poll said they would buy a Zune,
      last fall 13% said they would, that means that MS has lost, not gained
      mindshare. Or, it means our teens are getting smarter![/i]

      Do you have a link to Today's survey? I can only find last years dated April 9, 2009 9:52 AM PDT.
      Badgered
      • It was two different survey's

        The OP stated things a bit wrong...

        http://gizmodo.com/5205782/survey-100-of-teens-want-an-ipod-
        0-of-teens-want-any-other-player

        That said, Pink does not make sense to me for this very reason. With
        WinMo 7... WP7S... I mean WP7 just around the corner, I see this as a
        distraction. WP7 actually looks like a very good design and this makes
        me wonder if this is to put out something with the Danger investment
        to make shareholders happy that MS did not waste TONS of money get
        nothing in return.

        In short, Pink sounds like a fiefdom project that does not fit in with
        the rest of the organization...

        We will see in 1 minute, I guess....
        Bruizer
    • Where is the proof

      >>MS is dead. Long live MS!
      I am seeing they are still up in the NYSE and NASDAQ.
      You are one pathetic troll.
      --Ram--
      Ram U
      • Where's the proof you say?!

        9 years ago, MS had a market cap of 586 billion; Apple had one of 17 billion.

        Today, MS is at, what 265B and Apple is 220B

        Apple has rallied 3500% in the last seven years alone, MS investors have lost
        money

        instead of calling me a troll, you shouldve listened to me last month when
        Apple was at 193 per share and I suggested my fellow forum members should
        consider buying before the iPad debut. With Apple at 242 today you coulda
        made yourself a pretty penny.

        But go ahead and keep your money in that 'dead man walking' Microsoft
        ShazAmerica
        • I never said anything about Apple

          You only mentioned. I don't remind that Apple got handsome amount to keep Microsoft Office for its platform a while back, because I know it is business. Today still Microsoft Windows is widely used PC platform and Microsoft Office is widely used Office program. So go ahead and mouth all bad about it, you only prove yourself as ignorant. I own iPhones, iPod Touches, Zune HDs, PCs, MacBook, Tablets and variety to tech tools and each has its own place here. And also i have invested into both unlike you.
          --Ram--
          Ram U
          • Why would anyone invest in MS? You would just be parking it for 20 years.

            NT
            The Danger is Microsoft
  • Why Pink ?

    pink elephant

    soft and pink

    breast cancer awareness

    Why the name Pink ?

    Pigs are pink...
    not of this world
    • It was just the codename for the product ...

      ... whilst under development.

      After all, you have to be able to call it something before all the branding and naming efforts are complete.
      de-void-21165590650301806002836337787023
  • Bing Phone?

    If kin.com leads to bing possibly it will be MSFT's Bing Phone? Bing integrates messaging already and can call numbers from its search.
    jznoy-dallas
  • Ugly! Outdated software. Ain't gonna sell.

    iPhone has all the Apps that folks want - Twitter, Facebook, IM, Texting, etc. What is so original about Pink, er, Knip, er, Kin? Well, it has a Microsoft logo on it! Whoopie!!
    The Danger is Microsoft
  • Talk about overshooting the mark...

    I took a visit to the website and it looked like the
    phones did nothing but show a bunch of pics, take pics,
    and let you send the pics with some text to friends.
    The screen just looks like a jumbled mess.

    I mean I guess there are some teens that may get a kick
    out of these phones....but why vs the other more
    capable phones on the market. MS would have been better
    off just sitting still until WP7. And if these are
    somehow supposed to be a sign of whats to come they
    might as well just leave the mobile market.
    storm14k
  • Kin is a great name...these phones will sell...here's why...

    because they are targeting TEENS! At 35 I think they are cool devices but I would NEVER buy one. But I know some young people who would totally but these phones. Some teens won't, but many will.
    rjohn05
    • Most teens won't buy it. They are buying iPhones. Sorry MS. You lose again.

      Don't hate. Just work harder to design something people want!
      The Danger is Microsoft
      • Completely untrue. Most can't afford an iphone

        Most have either nothing or the free feature phone. This is probably targeted at those whose are more in the $8-$10/month data plan price range. Those who can afford the $80-$120/month data plan are the WP7/iphone market.
        Johnny Vegas
  • RE: Microsoft Pink phones to debut as 'Kin'?

    Kin, its simple and easy to remember, caters to everyone unlike Pink which would only cater to the female gender. The Kin Two looks pretty sweet, I especially like how the information is organized on the screen. I will definitely be looking into these phones a bit more when it comes time to upgrade.
    Loverock Davidson
  • Zune, Bing amd Kin

    Boring "Me To"s from the stale minds at Microsoft.
    GoPower
  • And in other news...

    Microsoft rumoured to announce a second iteration to the rumoured Kin, which will be called "Dle", and heavily integrated with Amazon.com.

    Hardware and software will then be bundled together in an e-reader suite called "Kindle" and...

    Ok not funny :P
    callandor87
  • Wow, the Kin site is in Flash!

    Couldn't believe my eyes... What do you make of it?
    NamedUser2
  • Any prices on device and plans?

    It's going to have to be cheap, read:"free", with an easy-to-
    get, read:"pay-as-you-go", plan. This device isn't going to
    appeal on coolness, despite the hipster-based marketing
    campaign. It's going to have to compete on being easy and
    inexpensive. It may succeed, that teens/20s demo is
    notoriously hard to read.
    matthew_maurice