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Microsoft privately testing a 'Twitter for business' service

By | March 19, 2010, 1:03pm PDT

Microsoft is continuing to look into ways to make social computing services part of business users’ lives with a new pilot program for something called “OfficeTalk.”

Microsoft mentioned OfficeTalk in a March 19 posting on the Office Labs blog, calling it a vehicle that “applies the base capabilities of microblogging to a business environment, enabling employees to post their thoughts, activities, and potentially valuable information to anyone who might be interested.”

(From that description, OfficeTalk could be more like the enterprise microblogging service Yammer than Twitter, as a few readers have noted. But there’s really not enough information on the Office Labs’ site to know for sure….)

Office Labs officials described OfficeTalk as a research project, with no clear or definite commercialization path. (It is one of the team’s “Concept Tests,” like the recently introduced Ribbon Hero training game, Canvas for OneNote add-on, and pptPlex zoomable canvas.) Officials said OfficeTalk was “one of the most popular internal concept tests to date.”

Microsoft isn’t offering any more details on what OfficeTalk looks like or what it will do. The Office Labs folks describe it as beeing “pretty bare bones.” They are allowing interested parties to fill out a brief survey to see if they qualify to test the service.

Update (March 22): Picturepan2 has posted a screen shot of OfficeTalk, if you want to see what it looks like.

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Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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RE: Microsoft privately testing a 'Twitter for business' service
jackson1984-24316069205748857739440257893812 10th Oct
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0 Votes
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Am I missing something?
JRude 19th Mar 2010
All the talk is about social networking in enterprise? How stooopid can it get? WHAT business wants it's employees/staff blithering away ignorant remarks or even business procedures, plans & secrets? I guess I'm just an old FUD!
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If contained within the business
mdemuth 19th Mar 2010
it might be useful.
I find informal, 'water cooler' conversations with
people in other departments invaluable for insight
into what is really happening and why.
A certain level of dysfunction is normal in formal
channels of communication.
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Further more
Ceridan 20th Mar 2010
this can serve as a source of information... allowing you to gather usefull info for a current assignement... aka crowdsourcing at a enterprise level...

However, it needs to have somekind of control to prevent leaks... or at least reduce the probability of leaks.
What!? 3 spams and no other posts...something is quite odd here!
0 Votes
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...
Ceridan 20th Mar 2010
spammers are out in force today...
Good deal for Microsoft. They are out of ideas, so post yours online so they can look through them to use what they want for their next venture!
0 Votes
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I worked at a company...
Rick_K 21st Mar 2010
That was doing something similar over 2 years ago. Let?s see if they are
infringing on another company?s IP this time too. I am trying to
remember the software packages name. You could access if from the
field as well as st. the facility. So there is nothing new or innovative here.
Great... I can see it now... "Heading to the water cooler." "Fax machine reminds me of Office Space."
0 Votes
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EN-TEE.
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Wow really?
satelshawn 22nd Mar 2010
Wow, Microsoft ripping off someone else's idea. Microsoft
"innovation" at its best. LOL, what a bunch of clowns.
I have never known that MS has a lab which spurns out some ideas
It makes sense for a player like Microsoft to introduce
the social element in their business offerings
particularly for new marketing opportunities with
improved and measureable campaign effectiveness. a recent
acquisition elaborated here:
http://bit.ly/azrjvy
It's a good idea, very good article.
I am very interested businesses with Twitter as it is
very fast and young.
I think it will grow even further in the future.

Regards
John
http://www.tweetomatic.biz
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RE: Microsoft privately testing a 'Twitter for business' service
jackson1984-24316069205748857739440257893812 10th Oct
Your website continues being pointed out in an limited write-up formerly to go to. Excellent material nfl store you have gotten right here. I'll move by however yet again.

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