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Microsoft sets the stage for its Windows Phone Mango rollout

By | September 26, 2011, 1:29pm PDT

Summary: Microsoft is prepping to begin pushing out the Mango update to Windows Phone, possibly as soon as September 27.

In preparation for the rollout of the “Mango” operating system update for existing Windows Phone users which is expected this week — mostly likely starting on September 27 — Microsoft officials are laying the groundwork.

The Windows Phone NZ site broke the news on September 26 that Microsoft apparently would allow developers working with the near-final Mango bits to move straight to the Mango release-to-manufacturing (RTM) version of the operating system. Microsoft officials confirmed the news — via a Tweet — a number of hours later.

Microsoft originally had told developers to make multiple copies of their “NoDo” operating system and data because they would have to roll back to NoDo in order to get the RTM version of Mango from their carriers. Microsoft delivered the RTM bits to handset makers and carriers in late July for their testing.

Last week, Microsoft officials said that carriers around the world would begin rolling out Mango in the next week or two. They also said to watch for Microsoft to begin updating again the “Where’s My Windows Phone Update” site so that existing Windows Phone users can track where their carriers are in the update-delivery process.

Several sites are reporting that here in the U.S. that AT&T could begin rolling out Mango to existing Windows Phone users starting on September 27. (I’ve heard no word about Verizon’s update plan, nor when Verizon will add more Windows Phones to its stable. For now, Verizon still offers only one Windows Phone, the HTC Trophy 7.

Update: Some sites are reporting that Verizon might start rolling out the Mango update on September 27, too. I have to say I’m skeptical, but hoping my skepticism is misplaced.

Will there be much of a difference between the near-final Mango bits and the RTM bits? Microsoft officials have been coy when asked. There have been a couple of features, like tethering support, which have been unearthed in recent months but that are not currently supported in the Mango developer release.

Announcements by various handset makers of ew phones preloaded with Mango have been trickling out over the past few weeks. Most of these new phones are expected to begin shipping starting in October.

Mango (Windows Phone OS 7.1) includes an HTML5-compliant IE 9 Mobile browser; third-party application multitasking; Twitter integration; and Windows Live Messenger integration, new Bing search capabilities and other new features. All eyes will be on Microsoft and its partners to see if they can more quickly and completely get Mango out to customers after the ongoing problems that plagued the NoDo operating system refresh.

Update No. 2: Just in case it’s not clear, even though Microsoft is making it easy for those who got the Mango bits on their phones by various means, the company is still not advocating that users jailbreak their phones. The official word: “We encourage people to use their Windows Phone as supplied by the manufacturer to ensure the best possible user experience. Attempting to unlock a device could void the warranty, disable phone functionality, interrupt access to Windows Phone 7 services or render the phone permanently unusable.” That said, it seems those who got access to the developer version (7712) WP Mango bits “by whatever means necessary”  should be OK in moving straight to the final Mango release.

Here’s the word from WP7 Product Manager Cliff Simpkins

As of the morning of September 27, Microsoft had updated its “Where’s My Windows Phone” status page to show that all U.S. carriers except Sprint are now in the “scheduling” stage for the Mango update. (Sprint is still “testing,” according to the page.) This stage can take up to 10 days and is followed by a staggered “delivering” stage that may last several weeks. Outside the U.S., all carriers (except Telefonica in Spain) are in the “scheduling” stage for all handset models. Update: Microsoft changed the “scheduling” status to “delivering” for almost every handset and carrier a couple of hours after the new status page was posted.

Microsoft is advising users to update their Zune client software to 4.8 to prepare for the rollout.

As of September 27, Microsoft also has “Mango-ized” and rebranded its WindowsPhone.com portal, launched a Web-based version of its Windows Phone Marketplace and added a new check-in application based on Bing, called Scrapbook.

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Topics

Mary Jo has covered the tech industry for more than 25 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Disclosure

Mary-Jo Foley

Freelance journalist/blogger Mary Jo Foley has nothing to disclose. WYSIWYG (what you see is what you get). I do not own Microsoft stock or stock in any of its partners or competitors. I have no business ventures that are sponsored by/funded by Microsoft or any of its partners or competitors.

Biography

Mary-Jo Foley

Mary Jo Foley has covered the tech industry for 25 years for a variety of publications, including ZDNet, eWeek and Baseline. She has kept close tabs on Microsoft strategy, products and technologies for the past 10 years. In the late 1990s, she penned the award-winning "At The Evil Empire" column for ZDNet, and more recently the Microsoft Watch blog for Ziff Davis.

Got a tip? Send her an email with your rants, rumors, tips and tattles. Confidentiality guaranteed.

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htfwgbd 03 jwe
bmakrekwe2401-24379000573284843954032650880875 22nd Nov
lrvdkn,giuahtef62, vjteg.
I am looking forward to this update: particularly the new Groups function, and the Bing Vision and Music and Local Scout features. I will plug the phone into the PC first thing Tuesday morning to see what happens.
Good News
As of the afternoon of Tuesday Sep 27 ???Where???s My Windows Phone??? page is updated with the status - Delivering update from all Mobile Providers.
All the WP7 news/info/rumor sites are saying Verizon releases tomorrow. Not sure how you missed it.
@mcquacken
Rumor is all we have to go off you.
@mcquacken
There is no actual confirmation regarding this from Verizon, but I think at the same time it could happen, because if you look into Verizon's CEO comments recently, they are paying a lot of interestin Windows Phone 7, which is converse of their comments about it when WP7 was launched last year. Their VP Mobile at that time said there is not need for newer operating system, and Verizon already have iPhone, Android and RIM as major. Things have changed at Verizon it seems and I think you may see an update tomorrow morning all of sudden. I can tell after using the beta for more than a month, it is a killer platform.
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Contributr
verizon
Mary Jo Foley 26th Sep
You're right. I did miss that. And given how unfriendly Verizon has been to MS around Windows Phone, I'll be very surprised (though pleasantly so!) if Verizon starts rolling it out tomorrow, too... I will add a link on that rumor to my post. Thanks a lot. MJ
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@Mary Jo Foley

Wait... So you're saying Verizon is playing favorites? (just kidding, don't answer that. Too obvious). What is completely awesome is the amount of crow they will eat in a few short months. Hopefully, this will get 'airtime' on blogsites, too. As a person with the number "9" in their Xbox Live ID creds, I have some background in not just being a fair weather fan, and am enjoying the rise to success based on sheer Microsoft dedication. This isn't a case of partnership plays, it's what Microsoft has set it's sights on. Once that is determined, it's 'good luck' to competitors. It's 'lunch time" and MS is hungry.
I will be surprised too. In fact, considering Verizon's marriage to Android, I'm surprised they even carry WP or even the iPhone.

All you ever hear them talk about is how "amazing" Android is, and all the stupid stuff you can do to either raise your data usage or kill your battery faster.
@Cylon Centurion

Android is everything you don't want in a phone. A phone should be simple to navigate, fast, easy to use and most of all STABLE! WP7 does all of this and much more. VZW would be smart to add more WP7 and get on board with the future.
@Cylon Centurion They had to marry one. Windows wasnt ready and they shunned the iPhones terms...that left them with only Android.

But seriously, I think they will try them all out and the one that nets them the highest ARPU will be the one they push. So far, that is iPhone and iPhone only.
Someone still cares about WP7?
@xSteven777x, well not yet, we only have 7 talkbacks including yours (now 8 including mine). Apparently, it looks like you're one of those who cares since you commented on a WP7 blog. happy
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@xSteven777x

YEP.. More people than you could fathom. It's only a matter of time, and Microsoft has proven itself with the XBox that once they decide on a market, they take it. Sure, maybe not tomorrow, but they will, eventually. And all you can do is post 'me too's" against a reigning giant. It's sad to watch, at times, as you haters post against the inevitible. It's like watching a scary movie, and yelling "don't go into the woods"... aww.. too bad, so sad. But it was fun to watch as another would be hero stood up against the undying force. A valiant effort, but forgotten by scene two.
@FuzzyBunnySlippers I have absolutely nothing against WP7 but your post just sounds like fanboy talk. Time will tell if it is a success or not but just because MS decides they want to own the market doesn't make it a forgone conclusion that they will. Do you not think they want to own every market they enter?
Someone still cares about rehashed/outdated/regurgitated (pick one) comments?
@mykem
Please read the post above yours!! You are now number 9 and I am number 10. See, interest just keep building!!! Thank you for playing!
@mykem
Please reade the post above yours! You are Number 9 and I am number 10!! The interest just keeps coming! Thank you for playing!!
I cannot wait for Mango, it is going to be amazing. The new features as well as improved speed are always welcome, but what I really can't wait for is Nokia's windows phone.
@MarcXW
I expect the Nokia hardware to absolutely obliterate the competition as it always has.
any word on when this "Pre-update" is going to be available?
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I've ordered one of these
Monkeypox 27th Sep
for every member of my family. Let the MS lovefest begin.
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ejejejej
theo_durcan 27th Sep
@Monkeypox
what a loser...
one for every member of the family; really funny stuff
@theo_durcan

How so? Seems a great idea to all but you, loser.
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too little, too late. The mobile wars are over and Apple won.
0 Votes
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@MSFTWorshipper
LOL - the mobile users are the MOST non-loyal bunch of consumers...they will flip to whatever is hot. There is always the next big thing to them.
@MSFTWorshipper

Actually, there's a lot of room for the mobile market to expand.
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http://www.telusmobility.com/en/QC/Software-Updates/windows-7-updates-main.shtml

(I only checked the Quebec region) but it looks like Mango is being thrown out onto the Telus Network today:D
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This is awesome. I will get the RTM bits in a few days plus I don't have to downgrade to NODO!
Mango really is a great product. I've never experienced such a stable and fluid OS. Too bad most people on this site write it off before giving it an honest review.

However....

Once Mango is in store shelves, I think the product is going to do a lot better. Mango is going to give WP some traction. Then when windows 8 is released, it will expose the metro interface to millions. Windows 8 along with Windows Phone 8 (Apollo) will allow the platform to really catch on to what we are currently seeing with Android. I think the "average Joe" user-base that currently uses Android will convert to the WP platform. Of course, most of the hard core user-base of Android will stay put....
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AMEN
spaulagain 27th Sep
@mikroland2.0

Very well said. I think this is very much the case and in a couple years all the naysayers will be eating their own words!
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OREMUS
theo_durcan 27th Sep
@spaulagain
I just plugged my Verizon Trophy in and am getting 7392 right now. YAHOOOOOO
@okiestate@... - 7392 is not Mango, that's NODO...
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Hopefully Mango follows soon
No privacy issues here what so ever, nothing to see, move along.
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@HackerJ

This is about Mango, not your internal battle about a proven Apple iPhone issue. You're looking for www.apple.com.
Anyone know how this is being rolled out for those using WP7 with a cdarrier that doesn't sell WP7 phones, e.g. I bought my phone in the UK but am using it in the Caribbean with a local ISP
@amob23
I think you should be able to.
When I click on the Where's My Windows Phone site, I see everyone in delivery mode now, with the exception of a few AT&T phones.
This is so awesome news has Sprint has already today roll out the Sprint Arrive mango update today. Hope sprint will have newer wp7.5 phones next month soon! Forget iphone 5 this wp7.5 mango OS blows away iphone 5
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Mango is here! WOOHOOO!!
radsdau@... 27th Sep
Update installing as I type... I've been missing it for the last few wee,s I can tell you.
Happy days! Thanks MS happy
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Mango Runs
radsdau@... 27th Sep
Confirmed- Mango is installed an running on my HTC 7 Trophy- Vodafone, Australia.
Awesome!!!
V7.10.7720.68
I have 2 HTC Trophy's with Verizon. One phone automatically updated today (Sept 27) to 7.0 (7392) and then to 7.10.7720.68 (Mango). The second phone updated to 7.0 (7392) and stopped (it did not do the second update). I purchased the phones about 1 month apart (the phone purchased earlier is the one that went all the way to the Mango update today).
I am making a guess that Verizon is rolling the Mango update out in batches (I am in the U.S.). FYI - Mango rocks! You couldn't pay me to replace my WP7 phones with either an iphone or an android phone.
Telstra (in Australia) said that Mango WAS available as an update for their existing WP7 phones yesterday (Sept 27th) although they weren't pushing WP7 at this stage as Android is the go at the moment.
Wish they let my HTC, HD7 for window 8 upgrade as well when it comes.
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Mango Smango who cares anymore?
laney@... 28th Sep
I finally got tired of waiting for a decent Win Mobile Phone and put my Win Mobile 6.1 to rest and got a Droid Bionic that synchronizes with Exchange, SharePoint and OneNote
@laney@...

Eww, Droid Bionic... already fragmented and out of date. Really, you bought that knowing how it won't update to the latest Droid version? Ouch.
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@FuzzyBunnySlippers, Laging Mango Phone features and old hardware forced me to get the Motorolla Droid Bionic, just came out a couple of weeks ago with dual core processor and large 1/4 HD screen. In addition to synchronizing with Exchange and SharePoint and OneNote, its Photos and HD Video is best in class, DLNA via Wi-FI and HDMI out sealed the deal. I figured that it will probably take Microsoft and phone makers a year or so to catch up with this phone. We will see then about making a move back to a Windows Phone but by then it might be too late for phone makers to get back any market share from MS phones. What did you mean about the Bionic being "fragmented and out of date"? It is running the latest Android version 2.3.4 on the best phone hardware available.
Loved my first "Smart Phone from T-Mobile Windows 4.5 Pocket PC," but since then the designs from HTC have fallen into the "Rest of World" category. I would come into my office, take the phone off, insert it into the 85 degree racked stand to recharge, and "Sync with my PC?!" What a concept!" Those days are over; sadly it's got to be a "ALL You Can Eat, and The Temple of Doom" streamming media player, rather than a business tool.
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