Microsoft to extend contextual-advertising beta to all U.S. advertisers

Microsoft to extend contextual-advertising beta to all U.S. advertisers

Summary: Microsoft plans to extend its contextual-advertising program, known as Content Ads, to all U.S. advertisers interested in testing the new service, starting on August 29.

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TOPICS: Microsoft
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Microsoft plans to extend its contextual-advertising program, known as Content Ads, to all U.S. advertisers interested in testing the new service, starting on August 29.

Microsoft announced its planned cutover date on its adCenter blog.

Content Ads is Microsoft's alternative to Google AdSense. Microsoft began testing Content Ads a year ago among select adCenter customers.

Content Ads are text-based ads that are contextually targeted, allowing advertisers to key in on certain demographics, geographies and other specifically designated customer groups. Initially, ContentAds are being displayed on Microsoft properties, such as Real Estate, Money, MSN and Windows Marketplace. Among the features Microsoft is promoting with Content Ads are the ability to "separate content and search bidding, with keyword-levl pricing" and the "ability to turn off content (content-only, search-only ad groups)."

No word yet from Microsoft as to when Content Ads will move from "beta" to "final" status.

Topic: Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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2 comments
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  • Mary Jo! What's wrong??

    You have put alot of posts out here and there is NOTHING of interest! I think you better move to the other wing of the Microsoft campus!
    nomorems
  • I'll continue looking for weapons of mass destruction

    Sorry but this ad is not to my liking so I'll just keep wandering around out there looking for weapons of mass destruction. Hopefully Vista won't turn up being one of them but knowing George W. there may not have to be any, just the suggestion that there is might be enough to make anyone buy into whatever is being sold.
    Some call it propaganda, others call it BS but I'm not sure what MS calls it, might be anything but it sure won't be WOW !
    intrepi@...