Microsoft's Bing 2.0: Coming this fall (maybe even next week)

Microsoft's Bing 2.0: Coming this fall (maybe even next week)

Summary: If the Tweets coming out of Microsoft's annual company meeting are on point, the 2.0 release of Microsoft's Bing search engine is coming this fall, and possibly as soon as next week.

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TOPICS: Browser, Microsoft
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If the Tweets coming out of Microsoft's annual company meeting are on point, the 2.0 release of Microsoft's Bing search engine is coming this fall, and possibly as soon as next week.

Today, September 10, is the day that about 20,000 or so Softies have descended on Safeco Field in downtown Seattle for their annual pep rally and set of product demos.

Based on a handful of Tweets I've seen so far, meeting attendees (including those who are watching remotely) have seen a demo of Bing 2.0. At least one Tweeter claimed the new update of Bing is  going to be rolled out the week of September 14.

None of the Tweets have given away many of the new features in the update. Here's one:

"Bing 2.0, out this month, has some exciting new features. Imagine seeing maps plus pics from the neighborhood of a restaurant to try. "

Another:

"BING 2.0 terrific !! watch out guys ! bing + silverlight in maps = amazing !! goodbye google"

Microsoft rolled out Bing 1.0 in late May. The first rollout was as much about rebranding and repositioning Microsoft's search engine as a "decision engine" as it was about introducing a slew of new features. One Microsoft official told me recently that version 1.0 of Bing was optimized to handle purchasing-specific tasks, but that the next release would add more generalized search functionality.

I asked Microsoft officials for comment regarding whether Bing 2.0 is coming next week and what will be in it. I'm doubtful they'll say anything, but if they do, I'll update this post.

Update: No dice. Here's all the spokesperson would say:

"We're very excited about some of the new Bing features set to roll out over the next few months, but have nothing to announce today."

Topics: Browser, Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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20 comments
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  • hmmm.....

    [i]?BING 2.0 terrific !! watch out guys ! bing + silverlight in maps = amazing !! goodbye google?[/i]
    Was that a tweet from Ballmer?
    Linux Geek
    • Ballmer tweeting on his iPhone...

      His Windows 7 desktop is in repair with his Vista desktop... He uses a Macbook when he is on the road.
      bbneo
  • RE: Microsoft's Bing 2.0: Coming this fall (maybe even next week)

    Hey Linux geek please leave here unless you have something intelligent to say.
    Djblois
  • RE: Microsoft's Bing 2.0: Coming this fall (maybe even next week)

    I didnt think I would change my search default from google as it was simply the best, but since trying bing the search results have been more relevant and now I am a convert. Maybe google just got lazy being the top dog.
    mwr2
  • Bing 2.0

    Already..?! I suppose MS is trying to put lipstick on that same Pig. Google is still more relevant. They may be able to gain 1 more user to boost their share another thousandth of a percent.
    Snooki_smoosh_smoosh
    • JM1981

      Please have relevant discussion - not stupid comments. If you do not like Microsoft please do not post on this blog unless your comments are of an intellectual quality.
      Djblois
    • Fact Check on Aisle 2...

      1) Same pig? Maybe, but they're doing something right, because I've noticed in the past couple weeks that Google's results have been adapted to be very Bing-like with having categories on the left-hand side of the results page.

      2) Google isn't necessarily more relevant all the time. I still use Google to search for technical support information that doesn't come from Microsoft, but otherwise, almost every query done on Bing comes up with more relevant results especially when it comes to shopping and geographical information (weather, maps, etc). If they continue to improve how maps works, so much better.

      3) Speaking of market share... every month there has been an increase in Bing usage, so while they're still the underdog in search, improvement is always good. Even Firefox has taken years to steal away enough of IE's browser share market.
      GoodThings2Life
  • Google provides...

    more to the point results. It appears Bing tries to second guess you and delivers results that have nothing to do with what I was searching for.
    bjbrock
    • Well not yet

      Actually if you read previous information on Bing - Microsoft knows this - The initial release was about Product Purchases and other forms of search will come in later updates.
      Djblois
    • What osrt od queries?

      In general, in my experience Big Head query results in Bing! are at least as good as Big Head Google results -- and Bing! UX is much pleasanter to interact with. So, It would be interesting to know what sort of queries you find give you substantially better results on Google
      denizen
  • RE: Microsoft's Bing 2.0: Coming this fall (maybe even next week)

    I very much look forward to using Bing Maps enhanced by Silverlight browser technology. I love the existing version of Bing Maps (formerly Microsoft Maps). It's extremely fast and seriously smooth. Try zooming with the mouse-wheel -- an awesome user experience.

    The client-side code currently used to surface Bing Maps is a really innovative, elegant solution. The server is state-of-the-art, and the architecture utilises streaming technology to control the flow of data. I wonder if the new Maps will use Silverlight 3.0...

    http://www.timacheson.com/Blog/2009/sep/bing2_coming_soon
    Tim Acheson
    • Try zooming with the mouse-wheel?

      "an awesome user experience"

      Wow! Microsoft will catch up with open source (almost) any day now.

      Linux users have had that "awesom experience" since I-don't-know-when, probably eons.
      Ole Man
  • Bing vs. Google

    First, versioning a search engine is just regarded. I'm sure most of the people at Microsoft know that. Tweeters are being lazy when they use that term.

    That said, Bing is pretty cool and is better than Google in a number of ways. Google still has the larger index...but who cares after the first 10 million results? Bing excels in presentation of the results. They display the results in a way that makes it easier to consume and act on. Google is like an index to an encyclopedia.
    marksashton
  • RE: Microsoft's Bing 2.0: Coming this fall (maybe even next week)

    The search engine has come a long way .. and Microsoft must be really pleased at how Bing is living up to the $100 Million ad campaign..
    smohkim
  • bing great for maps but not as good as google for news

    they need to improve bing for news/academic type searches for it to be worthwhile.

    and frankly, google is so good, there just isn't much incentive to switch. in fact, there is none.
    hansonjb
  • RE: Microsoft's Bing 2.0: Coming this fall (maybe even next week)

    Answer: SEO trumps Decision/Visualization
    The former (Google) is about money, the latter (MSFT) is about experience.

    Google will continue to maintain revenue market share that even MSFT cannot penetrate, especially when the Redmond boys continue to pay out cash to people who search. I think they have drunk too much Obama Juice. Hey guys, unless you can print money, you don't have a chance. Dumb and Dumber.
    sylvie3
  • Odd...

    Where are the rants and cries of rage about Microsoft updating Bing so fast? I guess it means Bing sucks because of such a fast and significant (v2) upgrade. Or not, and all the anti-Apple rants are baseless vomit.
    zkiwi
    • RE: Odd...

      I think calling it v2.0 is overkill, but iterative development (adding new features at regular intervals) is not unusual.
      rompca
  • RE: Microsoft's Bing 2.0: Coming this fall (maybe even next week)

    (meant to post as reply to another comment)
    rompca
  • RE: Microsoft's Bing 2.0: Coming this fall (maybe even next week)

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